The latest article on Business Insider is titled “The Social Media Advertising Ecosystem Explained”. Josh Luger says, “The media constellation has become increasingly fractured. The Web produced the initial fissure, but mobile created new cracks in the landscape. Today, no single medium earns more than 45% of our media consumption. How can you solve this problem? Social media offers a solution”. The Social Media Advertising Ecosystem Explained Business Insider  [...]

Econsultancy is hosting a Google+ Hangout on ‘Managing Integration’ on Wednesday, May 29. Ryan Sommer says, “Here is a bit more background on the panelists and the topics/agenda we have in store. You can set a reminder with your Google+ profile by following the link above, and don’t forget to join the conversation live Wednesday with the hashtag #IMW13. Themes to be explored include: Integration success from an organizational perspective. How to allocate resources correctly. How to manage agencies and vendors”. ‘Econsultancy’ Blog  [...]

The latest ‘Econsultancy’ blog post is titled “14 fantastic scrolling websites that tell a story”. Chris Lake says, “In the past year or so there has been a trend in web design towards the use of scrolling, which can help to engage visitors and provides a feeling of movement and animation. These web pages are entirely static, and rely on the visitor to interact in order to generate the ‘movement’. Back in the day if you asked for this a developer would reach for Flash, but nowadays HTML5 (which has a <ParallaxScroll> tag), CSS3 and JQuery are usually employed... [...]

The latest article on Business Insider is titled “INFOGRAPHIC: Inside The Mobile Real-Time Bidding Ad Ecosystem”. Josh Luger says, “Real-time bidding, or RTB, is a style of programmatic buying in which digital advertising opportunities are auctioned off in real-time. The auctions take place in milliseconds as advertisers bid on the right to show you an ad immediately after you open an app or click to a new web page. On the desktop it’s a powerful technique to deliver the right ad to the right consumer at the right time and place. On mobile, it could be more powerful since... [...]

The latest article on HubSpot blog is titled “How to Host a Facebook Chat”. Anum Hussain says, “When Facebook rolled out the ability to reply to comments on Facebook, my immediate reaction was … indifferent. Actually, I thought it was more likely it would complicate conversations and give spammers additional ways to pollute comment sections”. How to Host a Facebook Chat HubSpot  [...]

The latest article on Business Insider is titled “Amazon Is Working On A Plan To Deliver Your Groceries”. Jim Edwards says, “If you live in Seattle, you’re probably familiar with Amazon Fresh, the e-commerce company’s same-day grocery delivery business. Although Amazon Fresh has been around since 2007, it has never expanded beyond a few Seattle zip codes. It’s an experiment that hasn’t gone any further”. Amazon Is Working On A Plan To Deliver Your Groceries Business Insider  [...]

The latest article on HubSpot blog is titled “Google Rolls Out Latest Penguin Algorithm Update, and Other Marketing Stories of the Week”. Desmond Wong says, “It’s been a busy week for companies like Google, Yahoo!, Tumblr, and Twitter, and as a result, some noteworthy changes are coming your way. With new developments like Google’s latest Penguin algorithm update, Yahoo!’s acquisition of Tumblr, and Twitter’s new Lead Generation Cards, marketers have got a lot to catch up on. But we’ve got you covered. Here’s what you need to know about all... [...]

The latest ‘Econsultancy’ blog post is titled “This week’s finest digital marketing infographic”. David Moth says, “This time around the winner is Monetate with a graphic that looks at traveller preferences to determine the best times during the booking process to offer upsells and cross-sells. For example, 45% of people who book hotels online say that they’d prefer to receive ancillary offers after choosing their hotel, but prior to booking. Ecommerce plays a major role in allowing consumers to both research and make travel purchases, with as much as... [...]

The latest article on Business Insider is titled “The Guy Who Created Google+ And Then Redesigned Facebook Has A New Job”. Jim Edwards says, “Paul Adams, Facebook‘s global head of brand design (and a former Google alum), has left the company to take a position with Intercom, a company that makes customer communications, messaging, and analytics tools. Adams is famous for his presentations on how people actually use social media, and for taking a key role in the design of Google+. Basically, he’s one of the more important “thinkers” in social media“. The... [...]

The latest ‘Econsultancy’ blog post is titled “How to run a successful multichannel social media promotion”. Katya Constantine says, “Trick question: if you run a Twitter campaign that directs a customer to your Facebook page and they click through to your site, how many channels did you use? In this day and age, running social media promotions can be overwhelming. There are large and highly engaged audiences on Facebook, Twitter, Pinterest, Instagram, Google +, LinkedIn, YouTube – and that’s just the social sites we hear about daily. As a business, it can... [...]