The latest ‘Econsultancy’ blog post is titled “The essential small business website checklist”. Chris Gilchrist says, “This checklist is intended to assist small business owners. It outlines the must have elements for your website so you can ensure it has the best chance of succeeding online. This is the first in a short series which aims primarily to benefit small businesses with regards to their websites and online success.Consequently it might also help if you’re a web designer building small sites for businesses on a budget”. The essential small business... [...]

The latest article on Business Insider is titled “There’s A Huge Flaw In Yahoo’s Monetization Plan For Tumblr”. Jim Edwards says, “When we published a leaked copy of Tumblr’s ad sales pitch deck on the day Yahoo acquired the social blogging site, you may have noticed some odd language on the last page: The part that says “non-targeted.” Why would Tumblr be offering “non-targeted” advertising for $200,000 per campaign? The whole point of advertising on the web is that it is highly targeted: You can target people by purchase history... [...]

The latest article on HubSpot blog is titled “Twitter Introduces Lead Generation ‘Cards’ to Collect Leads From Tweets”. Ginny Soskey says, “Hold on to your hats, marketers, because we’ve got some exciting news that’s going to transform the way you use Twitter Ads. A little background first: back in June, Twitter rolled out Twitter Cards, their name for the multimedia you sometimes see in expanded tweets on Twitter.com, Android, and iOS applications”. Twitter Introduces Lead Generation ‘Cards’ to Collect Leads From Tweets HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “15 ways to optimise your evergreen content strategy”. Chris Lake says, “Evergreen content can drive plenty of the right kind of traffic to your website over the long term. It is one of the best returns on your investment into content, as it is a gift that keeps on giving, and should be a key part of your content strategy. In this article I’m going to try to outline the strategic value of evergreen content, to help you understand exactly what makes something long-lasting, and I shall provide a few pointers on what works... [...]

The latest ‘Econsultancy’ blog post is titled “Tapping into the minds of your audience: The psychology of social media”. Chris Lee says, “Many digital marketers make a common error from the outset when planning their content marketing campaigns. The tendency is to think “what shall we give our audience?” when it is just as important to ask “why should they care?” I am fascinated by the whole psychology of social media: What motivates people to take certain actions, such as overshare the minutiae of their life, or angrily “out”... [...]

The latest article on HubSpot blog is titled “22% of Salespeople Don’t Want to Make Money”. Rosalia Cefalu says, ““Two roads diverged in the social media wood, and I, I took the one less traveled,” said 21.7% of salespeople. In a recent survey of 511 predominantly B2B sales reps and executives published on A Sales Guy Consulting, approximately 22% of salespeople claimed they didn’t use social media to close deals, while an overwhelming78.3% said they had used social media to sell”. 22% of Salespeople Don’t Want to Make Money HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Is your organisation web-compatible?”. Paul Boag says, ““When it comes to the web, organizations are broken”, at least that is what Jonathan Kahn says in his A List Apart article and I have to say I agree with him. After all, you don’t have to look far to see there is a problem. Most websites lack focus, let alone a consistent user experience or tone of voice. Social media rarely integrates well with the website and most organisations’ mobile strategy consists of throwing some apps at the iOS app store”. Is... [...]

The latest article on Business Insider is titled “Why Social Media Advertising Is Set To Explode”. Josh Luger says, “It’s not difficult to understand the lure of social media advertising. Social networks like Facebook and Twitter are daily destinations for millions of consumers. Increasingly, their ad products offer targeting according to specific demographics, social connections, interests, and habits. As brands look across a fractured media landscape, where few digital properties offer any scale, social networks offer them an interesting proposition”. Why Social... [...]

The latest article on Business Insider is titled “Yahoo’s Mayer Says Tumblr Could Get Its Own Ad Exchange”. Jim Edwards says, “As the dust around Yahoo‘s $1.1 billion acquisition of Tumblr begins to settle, more details are emerging on how the former will enhance the latter’s advertising offerings. Ads on Tumblr could be served from an ad exchange, Yahoo CEO Marissa Mayer told investors yesterday. Ad Age said, in two different reports: Yahoo is also considering selling premium ads on Tumblr and to sell ad inventory through exchanges. How premium ads will... [...]

The latest ‘Econsultancy’ blog post is titled “Yahoo’s Tumblr acquisition sends clear message to advertisers”. Patricio Robles says, “The internet’s latest nine-figure acquisition is probably one most industry observers wouldn’t have predicted. After all, despite that an ex-Googler, Marissa Mayer, is at Yahoo’s helm, there were few prior indicators that she was looking to make a billion dollar purchase. And if there had been, Tumblr, while incredibly popular, doesn’t seem like the company that would have made it to the top of the list... [...]