The latest ‘Econsultancy’ blog post is titled “Make your website user friendly with core building blocks”. Luke Brason says, “I tend to keep an eye on the UK’s most popular websites (Alexa is a good source for this data), as I know that my clients and their customers are likely to be familiar with their navigation features, tools and interfaces. There is a risk that creating something ‘too new’ or ‘too different’ can give rise to negative user feedback, a recent case in point being Microsoft® Windows 8 lacking a Start button. For most projects, delivery... [...]

The latest article on Business Insider is titled “Nominate The Most Creative People In Social Media Marketing”. Laura Sampler says, “Earlier this month we put out a call for the most creative people in social media marketing. Well, the deadline has been extended, so you now have until end of day Friday May 24 to let us know who is dominating Facebook, Twitter, Instagram, Vine, Pinterest, and whatever social platforms are out there. A brilliant social media campaign can be anything from taking advantage of a cultural moment — people are still talking about Oreo tweeting... [...]

The latest ‘Econsultancy’ blog post is titled “Six brands that have been busy experimenting with Google Hangouts”. David Moth says, “We’ve been keen exponents of Google Hangouts for some time here at Econsultancy as they’re a great way of sharing content and promoting our brand. In recent weeks we’ve hosted several Hangouts as part of our preparations for Integrated Marketing Week which has helped us to identify and iron out a few bugs with the system. Our head of social Matt Owen has become something of an expert on Hangouts as a result and yesterday blogged... [...]

The latest ‘Econsultancy’ blog post is titled “Organic posts are most popular social tactic but paid ads are more successful: report”. David Moth says, “Despite the marketing potential that exists in social networks there has always been an element of doubt over the efficacy of buying social ads. Some of the most convincing arguments against social ads are that people don’t want to be sold to while they’re socialising and that you can’t always trust the validity of personal data on networks like Facebook. In fact our own head of social Matt Owen recently blogged... [...]

The latest article on Business Insider is titled “Yes, Yahoo Will Put More Ads On Tumblr”. Jim Edwards says, “Tumblr CEO David Karp and Yahoo CEO Marissa Mayer both said the same thing in their blog announcements of the deal: We promise not to screw up Tumblr. Clearly, that possibility is close to the top of their minds. One reason that’s so is because Yahoo! will likely bring more ads to Tumblr in one form or another. Mayer said as much in her statement: The two companies will also work together to create advertising opportunities that are seamless and enhance... [...]

The latest article on HubSpot blog is titled “Can Tumblr Make Yahoo Cool? Marissa Mayer’s Bold, Billion-Dollar Bet”. Dan Lyons says, “My first reaction when I read about Yahoo buying Tumblr for $1.1 billion was utterly cynical: Here’s Marissa Mayer overpaying for something yet again. You may recall that two months ago Mayer paid $30 million for a startup called Summly and the only reason seemed to be that Summly’s founder was a high-school kid and photogenic”. Can Tumblr Make Yahoo Cool? Marissa Mayer’s Bold, Billion-Dollar Bet HubSpot  [...]

The latest ‘Aweber’ blog post is titled “Mobile Marketing And Email: 4 Ways To Use Them Together”. Rebeka Henson says, “We’ve compared SMS text messaging and email marketing before, with advice on the best situations to use each. But mobile marketing involves more than just SMS. Thanks to smartphones, your mobile marketing can have a wider reach in a number of mobile channels across apps, location-based services, email, mobile search and more. Let’s take a“. Mobile Marketing And Email: 4 Ways To Use Them Together Aweber Blog  [...]

The latest ‘Econsultancy’ blog post is titled “11 ways to improve the navigation on your mobile site”. David Moth says, “Navigation is central to the mobile user experience as visitors want to be able to find what they’re looking for or browse your wares with little fuss. If they have to struggle with confusing menu options and numerous barriers then they’ll become frustrated and jump ship to one of your competitors. A new report investigating consumer opinions of mobile commerce has found that there is still a perception that the mobile web offers a poor user... [...]

The latest article on HubSpot blog is titled “The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare]”. Meghan Lockwood says, “I love reading great writing, which is what we aim to deliver consistently on this blog. But sometimes you’re just looking for a compelling piece of data to plug into a presentation or support a point you’re making in your writing. Well, if that’s what you need today, then this post is for you”. The Ultimate Resource for 2013 Inbound Marketing Stats and Charts [SlideShare] HubSpot  [...]

The latest article on Business Insider is titled “Five And Seven Are Incredibly Powerful Numbers For Marketers”. Ira Kalb says, “In previous posts, I talked about the power of being first to a position as well as the power of three in marketing. In this one, I’d like to extend the number sequence to 5 and 7. Why 5 and 7? They represent the number of elements that the average human brain can remember. Five represents the low end and 7 the upper end of the range. This is probably why most people have a tough time remembering Santa’s nine reindeer“. Five And... [...]