The latest ‘Econsultancy’ blog post is titled “The rise of the psi-shaped content marketer”. Dale Lovell says, “Modern marketers have to juggle many disciplines and wear many hats in order to succeed. You may have heard of the T shaped marketer and even the Pi shaped marketer, but now it’s time to embrace the Psi shaped content marketer for digital success”. The rise of the psi-shaped content marketer ‘Econsultancy’ Blog  [...]

The latest article on HubSpot blog is titled “Has Social Media Marketing Lost Its Way?”. Kipp Bondar says, “The first time I ever tweeted about a company and got a tailored response felt like serendipity. It’s easy to trivialize it now, but that first one-to-one interaction was a major breakthrough for me in the way companies could communicate with their customers. A whole new channel had opened up — one that was at once more personal and more expansive than anything that had ever preceded it.”. Has Social Media Marketing Lost Its Way? HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Eight ways to drive extra revenue online”. Craig Le Grice says, “There are many complex ways of increasing your online store’s performance. From analytics to data segmentation, once you’ve mastered the infrastructure of selling online, reaching new customers and selling more can become much easier. But there are simple tricks to achieve bursts and spurts too”. Eight ways to drive extra revenue online ‘Econsultancy’ Blog  [...]

The latest ‘Econsultancy’ blog post is titled “Five ways to fix your marketing department’s writers block”. Blake Landau says, “Can an entire marketing department get writer’s block? If it can happen to great novelists, then it can happen to you and your team. At this point, many of us are familiar with the content marketing deluge. It’s increasingly difficult to generate an audience for blogs, tweets, and Facebook posts. You can be the most creative and compelling writer, but if you’re not consistently churning out authentic content, your thought leadership... [...]

The latest article on Business Insider is titled “eBay Ramps Up New Ad Exchange In Threat To Amazon”. Jim Edwards says, “eBay is ramping up its ad exchange in the U.S. with target-able shopper segments, according to Adweek. The exchange will allow advertisers to target web ads at users based on their eBay history, via an automated real-time bidding platform. Amazon already has an ad exchange up and running that some people believe is already making $500 million in sales. Because Amazon can potentially use its vast database of consumers’ purchase histories to target... [...]

The latest article on HubSpot blog is titled “Twitter Opens Advertising to All: Here’s How it Works”. Amanda Sibley says, “Ready to get your hands dirty with some Twitter advertising? Now’s your chance! On April 30th,Twitter announced that advertising would finally be available to all users through the launch of its new, self-service ad platform. Previously, advertisers had to be invited to use Twitter ads — and spend a minimum amount of money per quarter — through the full-service platform”. Twitter Opens Advertising to All: Here’s How it... [...]

The latest ‘Aweber’ blog post is titled “The (Easy) Secret To 1375% More Subscribers”. Amanda Gagnon says, ““To lightbox or not to lightbox, that is the question.” – Shakespeare’s most over-adapted (because it’s perfect) quote You’re browsing a site and suddenly, when suddenly a form pops up in your face, blocking the page with an offer you didn’t ask for. Obnoxious, right? But plenty of sites use lightboxes to request email subscriptions. The common explanation: “They’re annoying, but they work.” But how is this possible? We’ve got proof from a customer who... [...]

The latest article on Business Insider is titled “Facebook Is Going To Ruin Your News Feed With Auto-Playing Video Ads”. Jay Yarrow says, “In Facebook‘s quest to generate more revenue, it’s going to muck up your News Feed with auto-playing videos, the FT reports. Facebook is set to launch video advertising in its newsfeed in July… The new video ads will appear in a user’s newsfeed with the first video starting automatically but without any sound. Users will then have the option of activating audio at which point the video will restart from the beginning”. ... [...]

The latest article on HubSpot blog is titled “The Marketer’s Guide to Proper Social Media Etiquette”. Maggie Hibma says, “As a savvy inbound marketer, you’re already sold on the value of using social media. But good social media marketing is about more than engagement, lead generation, and wider reach … you gotta have some etiquette, man. Etiquette? Really? Like pinkies-up-at-tea-time stuff?”. The Marketer’s Guide to Proper Social Media Etiquette HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Q&A: Ryan Bonnici of ExactTarget on digital excellence and inspiration”. Claire Brinkley says, “Econsultancy has been discussing digital excellence on an ongoing basis for a while now, as digital concepts increasingly permeates business operations, capabilities and structures. Ahead of ExactTarget’s Connect tour, where Econsultancy is a media partner, I managed to catch up with one of the key members of their APAC operations, Regional Marketing Manager, Ryan Bonnici, to get his thoughts on the topic, as well... [...]