The latest ‘Econsultancy’ blog post is titled “Six case studies and infographics on the optimal time to send emails”. David Moth says, “Email has the potential to deliver a strong ROI for marketers, though the precise response rates depend on a number of factors including the subject line, type of offers and the time of day the email is sent. Obviously the only way of accurately finding the optimal time of day to send your emails is to run tests, and you also need to take into account fluctuations around pay day and annual events such as Christmas and bank holidays”. ... [...]

The latest article on HubSpot blog is titled “The CEO’s Guide to Listening on Twitter”. Brian Halligan says, “One of the perks of my job is I get to talk to lots of interesting CEOs and founders of other companies who are trying to build an inbound marketing machine. And a question I’ve been getting a lot lately from CEOs is, “Okay, I’m on Twitter, but I don’t get it. How the heck do you use this thing?”“. The CEO’s Guide to Listening on Twitter  [...]

The latest ‘Econsultancy’ blog post is titled “The importance of a value proposition in lowering bounce rate”. Shane Jones says, ““No enterprise can exist for itself alone. It ministers to some great need, it performs some great service, not for itself, but for others… or failing therein, it ceases to be profitable and ceases to exist.” Despite being said in the mid 20s, these words, spoken by Calvin Coolidge, are so essential to business that they’re still spoken today.   What Coolidge’s poetic statement implies is that the entire reason businesses exist... [...]

The latest ‘Aweber’ blog post is titled “Email & Social Media Marketing: The Powerful Pair”. Hunter Boyle says, “It’s no secret that email doesn’t enjoy the sizzle of social media coverage these days. My own first foray into email was producing newsletters for The Industry Standard back in ’99 — the year after AWeber launched. And when you’ve been around that long (email, not me), there just aren’t a whole lot of newsy“. Email & Social Media Marketing: The Powerful Pair  [...]

The latest ‘Econsultancy’ blog post is titled “How General Electric uses Facebook, Twitter, Pinterest and Google+”. David Moth says, “B2B companies can often struggle to make social work as people don’t tend to use Facebook and Pinterest for professional reasons. There’s always Linkedin of course, but that presents an entirely different challenge from the four main consumer networks. General Electric has managed to buck the trend and achieve a strong social presence, though it’s true that the company blurs the lines between B2B and B2C”. Article Marketing:... [...]

The latest ‘Econsultancy’ blog post is titled “Content marketing best practice: three examples”. Assaf Henkin says, “The end of last year saw Forbes comment that “brand marketers who develop focused content plans with clear objectives in 2013 will reap the rewards that content marketing can deliver for many years to come”. Certainly 2013 has so far seen a variety of how-to guides explaining the key considerations for successful content marketing campaigns. However, the reality of mounting a content marketing strategy is often different to the theory”. ... [...]

The latest article on HubSpot blog is titled “Why I Made Our CEO Pay $600 to Monitor Social Media For a Day”. Brittany Leaning says, “On December 19th, 2012, HubSpot held its annual charity auction during which HubSpotters offer up skills, items, and assets others might want to pay money for. People were offering up Celtics tickets, cooking lessons, personalized rap songs, and, in my case, the @HubSpot Twitter account“. Why I Made Our CEO Pay $600 to Monitor Social Media For a Day HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Our Modern Marketing Manifesto: will you sign?”. Ashley Friedlein says, “We recently published the draft of our Modern Marketing Manifesto to get the feedback of the industry and explain why we felt it was needed. As you can see we got a lot of very positive response. We have now redrafted the manifesto based on all the comments we received”. Our Modern Marketing Manifesto: will you sign? ‘Econsultancy’ Blog  [...]

The latest article on Business Insider is titled “How Facebook Helped Screw Up P&G’s Ad Budget”. Jim Edwards says, “A year ago, Procter & Gamble CEO Bob McDonald told Wall Street that a key part of his cost-savings program would include cutting 5,700 jobs and using more social media like Facebook and Google, which deliver “free” ad impressions. He hoped to chop $1 billion in costs off P&G’s massive $10 billion annual ad budget, the biggest on the planet”. How Facebook Helped Screw Up P&G’s Ad Budget Business Insider  [...]

The latest article on HubSpot blog is titled “HubSpot Announces Social Inbox: An Integrated App to Make Social Media Personal Again”. Mike Volpe says, “At HubSpot, we’ve been using social media as part of our inbound marketing strategy since before Twitter was born and back when Facebook was only accessible to students. Since then, we’ve accumulated a half-million Facebook fans and a quarter-million Twitter followers, been among the first businesses using Google+, and dove into Pinterest, Instagram, and more. Today, social media is one of the key inbound marketing channels... [...]