The latest article on Business Insider is titled “Advertisers’ Branded YouTube Videos Are Losing Their Cool Factor”. Sean Barger says, “In the many annual fake-out April Fools videos produced by Google this year, one practical joke involved some humor that probably hit a little too close to home for many video content producers: the eight years of YouTube was all a ruse, merely a cover for the world’s largest and most exhaustive online video contest, and it would be shutting down for ten years to select a winner. The video promoting this “contest” featured many... [...]

The latest ‘Econsultancy’ blog post is titled “Google: marketing is more than AdWords and SEO”. Louis Gudema says, “I’ve been working in digital marketing for over a dozen years. Sometimes, though, when talking to others in digital marketing you would think that traditional marketing channels, such as print, billboards, radio, TV, direct mail, etc., are now worthless Some say they don’t produce immediate leads or sales and the ROI from multi-channel marketingis difficult to measure”. Google: marketing is more than AdWords and SEO ‘Econsultancy’ Blog  [...]

The latest article on Business Insider is titled “Mobile Advertisers Are Being Way Too Complacent”. Simon Birkenhead says, “Mobile advertising is booming in the UK but despite all the celebration around it hitting £536m in 2012, we have a long way to go to catch up with actual consumer behaviour. Earlier this month, IAB UK announced mobile ad spend in 2012 was up 148% on the previous year, citing mobile as the key factor in total UK digital ad spend hitting the £5bn mark for the first time.  Mobile’s contribution was over half the total growth in digital ad spend over... [...]

The latest article on HubSpot blog is titled “Instagram Adds Feature to Allow Users to Tag Brands, and Other Marketing Stories of the Week”. Desmond Wong says, “This has been a very interesting week with all the changes in the world of digital media and marketing. We’ve seen new social media product features roll out, social and mobile data offerings leak, and internet companies trump tried-and-true ways of advertising … all within seven days!”. Instagram Adds Feature to Allow Users to Tag Brands, and Other Marketing Stories of the Week HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “Report: Australians look to web chat as a customer service tool”. Claire Brinkley says, “On the back of recent findings that highlighted thedisconnect between how Australian consumers and businesses use social media, Fifth Quadrant’s Emerging Channels report has also revealed that web chats are growing significantly in popularity as an online customer service solution.  It seems Australian consumers are keen to web chat with brands rather than communicate via social media or a smartphone app, with the study finding... [...]

The latest ‘Aweber’ blog post is titled “Email Spam Turns 35: How To Make Sure You’re Not Getting Marked As Spam!”. Rebekah Henson says, “Mmm… spam. Gmail’s got some tasty recipes to make with the email spam you receive. And it all started 35 years ago today. Today’s the 35th anniversary of the first spam email that ever got sent – to a list of about 300 people. Spam is still an email plague today. But consumers tend to think of spam a little differently than marketers do. To marketers, spam is simply unsolicited email. If you send a marketing message to someone who didn’t... [...]

The latest article on HubSpot blog is titled “A Step-by-Step Guide to Building an Excel Graph [Quick Tip]”. Sarah Davidson says, “Building graphs is part of most people’s jobs — they’re the best way to present information in a clear, easily digestible manner that can then serve to influence the decision-making processwithin an organization. But there are some people out there that get a little bit intimidated by the prospect of poking around in Excel. I, however, adore the thing (I work in Marketing Ops, so it’s pretty much a requirement)”. A Step-by-Step... [...]

The latest ‘Econsultancy’ blog post is titled “Why SEO still has a place in a content driven world”. Peter Meinertzhagen says, “It isn’t the first time SEO has been squared up against another discipline as if they are in opposition with each other. I’m sure you remember this post in Smashing Magazine, The Inconvenient Truth About SEO, where a deep misunderstanding of what SEO actually is, expressed itself as a diatribe against the industry. I see posts like this, albeit not quite as high profile, popping up all the time”. Why SEO still has a place in... [...]

The latest article on Business Insider is titled “Analyst: Google Has A Plan For The Next ‘Couple Hundred Billion’ In Revenue”. Jim Edwards says, “It’s not news that Google is developing big data products to help advertisers analyze the performance of their campaigns. But what Google believes is the potential size of that market may surprise you: a couple hundred billion dollars, according to Morgan Stanley analysts Scott Devitt, Jordan Monahan and Nishant Verma. This year Google introduced “Brand Lift in Adwords,” a product that polls consumers... [...]

The latest article on HubSpot blog is titled “How a Simple Email Can Give You Critical Insight Into Your Recipients’ Behavior”. Sarah Goliger says, “As inbound marketers — especially us email marketers — we all but obsess over our clickthrough rates. If people are clicking through in our emails, it means we’ve provided content that’s interesting and relevant enough to make them want to learn more”. How a Simple Email Can Give You Critical Insight Into Your Recipients’ Behavior HubSpot  [...]