Ryan Tate’s latest article on Wired.com is titled “Why E-Mail Newsletters Won’t Die”. Tate says, “Paul Berry is trying to build the news engine of the future, but, like many online media pioneers, he’s finding he just can’t escape the grubby format first used more than 40 years ago, e-mail. Berry’s baby, RebelMouse, is state of the art new media, mashing information from your Facebook, Twitter, Instagram, and Google+ accounts into a custom “social front page” on the web. But less than a year after launch, the company decided it needed “RebelAlerts;” still... [...]

The latest ‘Econsultancy’ blog post is titled “Our next Google+ Hangout this Wednesday: channel integration”. Ryan Sommer says, “Brush up on the themes that will be explored atIntegrated Marketing Week (June 11-13) in New York with these free video expert series Google+ Hangouts. Are you a CMO hiring developers to take full control of your brand’s online presence? The next Hangout (Wednesday, May 15) will focus on channel integration”. Our next Google+ Hangout this Wednesday: channel integration ‘Econsultancy’ Blog  [...]

The latest article on HubSpot blog is titled “6 Marketing Automation Lessons I Learned the Hard Way”. Jessica Meher says, “Not too long ago, my colleague Katie Burke wrote a great article, “The Right Way to Think About Your Marketing Software RFP,” and it got me thinking about my own experiences as a buyer of marketing technology. Particularly I realized, more often than not, I was thinking about automation the wrong way“. 6 Marketing Automation Lessons I Learned the Hard Way HubSpot  [...]

The latest ‘Aweber’ blog post is titled “Encouraging Repeat Business: 3 Ways To Build A Tribe Around Your Brand”. Rebekah Henson says, “Email marketing and social media together are powerful tools for building a following for your business. But how can they help you as a local small business owner? Welcome to the tribe mentality. Your tribe is a fiercely loyal following of customers who are excited about your business. Using the connecting power of social media“. Encouraging Repeat Business: 3 Ways To Build A Tribe Around Your Brand Aweber Blog  [...]

The latest ‘Econsultancy’ blog post is titled “More than half of businesses achieve 10% of sales through email marketing”. David Moth says, “In the fast moving world of digital marketing the value of email for driving sales is occasionally overlooked as shiny new technologies emerge and distract our attention from what actually works in terms of bringing in revenue. However the new Econsultancy/Adestra Email Marketing Censusagain highlights the importance of email as a sales channel, as just over half (55%) of all company respondents could attribute more than 10%... [...]

The latest article on HubSpot blog is titled “How Marketing Legend Guy Kawasaki Manages His Social Media Presence”. Guy Kawasaki says, “Many people ask me how I manage my social media accounts (and others make stuff up rather than figure out what I do). Here are the gory, inside-story details of what I do. Perhaps you may find some of my methods useful to help you get the most out of social media, too. Twitter On Twitter, I’m @GuyKawasaki. My Twitter practices defy the recommendations of social media “schmexperts” (schmuck + experts) to manually post a... [...]

The latest ‘Econsultancy’ blog post is titled “Is guest blogging becoming risky?”. Graham Charlton says, “After Penguin hit a lot of sites hard last year, it seems many SEOs have turned to guest blogging for alternative methods of link-building.  I see this in the volume of requests I get for guest posts on this blog, and Google presumably sees this in the volume of new links it is seeing from guest blogging. It seems that Google is now taking a serious interest in guest blogging, so what are the risks for the bloggers and the sites hosting guest articles?”. ... [...]

The latest ‘Econsultancy’ blog post is titled “Content management systems are failing to deliver on brand expectations: report”. David Moth says, “Just 38% of businesses believe that their content management system (CMS) helps to deliver a brand-enhancing digital presence, according to the latest Econsultancy/Adobe Quarterly Digital Intelligence Briefing. The report also shows that nearly all (87%) respondents stated that a CMS should help them to improve user and customer engagement, while 78% said it should help to build the brand though positive experiences”. ... [...]

The latest article on Business Insider is titled “13 Ways Brands Can Boost Their Facebook Edgerank Status”. Simply Zesty says, “It’s the aim of any social media page to have your content seen by as many people as possible. However, in the case of Facebook, the greater number of fans you have on your page, the harder you will have to work to ensure that your content features regularly. While most people would complain about Edgerank, it’s really there to ensure only the best content appears in your feed. So how do you make sure that your content appears on feeds regularly?... [...]

The latest article on HubSpot blog is titled “Random Thoughts From Marketers Like You”. Pamela Vaughan says, “We all have an inner monologue. In fact, sometimes those internal thoughts even get their big break as spoken words — oftentimes verbalized in a snarky, frustrated, or sarcastic tone. But have you ever been curious to know what your marketing brethren are thinking as they’re drafting those blog posts, designing those calls-to-action, or segmenting that email list?”. Random Thoughts From Marketers Like You HubSpot  [...]