The latest ‘Econsultancy’ blog post is titled “Google is showing more news results within searches”. Marcus Tober says, “Often when you perform a search, Google will incorporate current relevant news stories within the search engine results pages under the heading ‘News For’.  For sites that carry any sort of news, these news results are an excellent opportunity to increase search visibility and traffic”. Google is showing more news results within searches ‘Econsultancy’ Blog  [...]

The latest article on Business Insider is titled “Facebook Is About To Launch A Huge Play In ‘Big Data’ Analytics”. Jim Edwards says, “When Facebook CEO Mark Zuckerberg took Wall Street analysts’ questions about his Q1 2013 earnings last week, there was one theme he kept returning to: Facebook’s new Big Data capabilities. Most people think Facebook is a straightforward advertising play: It has a massive audience of 1 billion users, and advertisers can buy ads targeting slices of that audience. What could be simpler?”. Facebook Is About To Launch... [...]

The latest ‘Econsultancy’ blog post is titled “How do you improve your perfect PPC account? Simultaneous positional testing”. Luke Boudour says, “A well known and much discussed component of producing effective paid search campaign management is testing, with the ultimate aim of improving the performance of keywords towards a better ROI or a lower CPA.   There are a number of approaches to this that can be effective, though in my opinion we find there’s one specifically that provides real value for our clients”. How do you improve your perfect PPC account?... [...]

The latest article on HubSpot blog is titled “A Chat With a Marketer Who Has to Fight for His Budget”. Corey Eridon says, “Dan Slagen is SVP of Marketing at Nanigans, and a former co-worker of mine. He agreed to hop on Gchat with me so I could learn what it’s like to be a marketer with limited marketing budget at his disposal. Here’s our conversation”. A Chat With a Marketer Who Has to Fight for His Budget HubSpot  [...]

The latest article on Business Insider is titled “This Insane Graphic Shows How Complex Marketing Technology Is Right Now”. Laura Stampler says, “The marketing technology world is insanely specialized and complex. How complex? This new chart from LUMA Partners breaks down the world’s many different components, from sales and marketing to e-commerce technology to website creation and management”. This Insane Graphic Shows How Complex Marketing Technology Is Right Now Business Insider  [...]

The latest article on HubSpot blog is titled “How to Revive a Soured Sales & Marketing Relationship”. Ellie Mirman says, “The story of sales and marketing animosity is so common it’s cliche. From Sales yelling at Marketing about spending money and generating terrible leads, to Marketing yelling at Sales for being lazy and not working its leads, the list goes on and on with the classic complaints indicative of a soured SMarketing relationship“. How to Revive a Soured Sales & Marketing Relationship HubSpot  [...]

The latest ‘Econsultancy’ blog post is titled “15 tips for getting the best out of your guest bloggers”. Graham Charlton says, “Post Panda and Penguin, guest blogging has become a more popular tactic for link-building, and I see the evidence of this in my inbox every day.  We value the contribution of guest bloggers on this blog as they have been responsible for some of our best content, but it’s important to manage guest writers well for the benefit of both parties. Here are 15 tips to help you to make the most of guest posts”. 15 tips for getting... [...]

The latest ‘Aweber’ blog post is titled “10 Ways To Improve Your Email Marketing Before Lunch”. Crystal Gouldey says, “It’s easy to find tips on how to improve your marketing, but it’s not as easy to find tips that you can easily apply today. Of course you want to do whatever it takes to see better results with your email marketing campaign, but you only have so many hours to work on it. Today“. 10 Ways To Improve Your Email Marketing Before Lunch  [...]

The latest ‘Econsultancy’ blog post is titled “Why your engagement rate is low and how you can fix it”. Mike Phillips says, “First off, there seems to be a lot of confusion over what an engagement rate actually is. In short, it’s a measure of the number of people that are engaging compared to the number of people who could be engaging. Due to the nature of the different social platforms there are likely to be varying rates for each one. For example, the rates for Facebook will differ to those for Twitter. A good rule of thumb is to divide the number of interactions... [...]

The latest article on HubSpot blog is titled “The Highs (and Lows) of Letting Your CEO Manage Twitter for a Day”. Brittany Leaning says, “If you were following @HubSpot on Twitteryesterday, you would’ve noticed that our CEO and Co-Founder Brian Halligan had commandeered the account. And while all you social media and community managers out there are probably cringing as I say this, I bet the CEOs and Twitter users of the world are cheering and applauding Brian’s noble endeavor.”. The Highs (and Lows) of Letting Your CEO Manage Twitter for a Day  [...]