The latest article on ‘Marketing Land’ is titled “Propelled By Women, Pinterest Beats Out Email In Social Sharing For First Time [Report]”.Ginny Marvin says, “Pinterest has snagged the bronze from email. New data from social sharing service ShareThis shows that for the first time, Pinterest outpaced email to become the third most popular sharing channel in the fourth quarter of 2013.While sharing via email declined 11 percent year-over-year, Pinterest shares increased 58 percent, making it the fastest growing sharing channel in 2013. Most of that growth was... [...]
Archive for the 'email marketing' Category
The latest article on HubSpot blog is titled “How To Use Post-Transactional Ecommerce NPS Emails To Grow Sales”.Tom Schwab says, “Too many ecommerce marketers call it a day when the register rings and the customer completes the transaction. Smart marketers know that developing long term customers is key, but we treat people who have finished a transaction like they’re brand new customers. It’s always struck me as odd that people claim to get so much business from “word of mouth”, yet ignore tracking it as a metric and working to improve it.Neither... [...]
MarketingSherpa has released a case study titled “Social Media Marketing: Sporting goods company increases Facebook reach 366% with content contest”.Courtney Eckerle says, “Sometimes the most impactful marketing isn’t created by marketers, it’s just facilitated by them. With a goal of increasing the U.S. audience on Facebook, global sporting goods company Amer Sports created a social media contest for customers to submit photos and ambitions for the year.Along with expanding its U.S. audience, the results of this contest were 2,000 entries consisting of photos, stories... [...]
The latest article on ‘Marketing Land’ is titled “My Prediction For Email Open Rates In 2014”.Sara Olson says, “With Google’s recent Gmail update significantly changing the way it handles cached images, they have also updated the desktop interface to display images by default. This is the most fundamental change in the default view of an email since Outlook and ISPs began blocking images by default more than five years ago.The primary reason for the initial change was for security purposes — mainly to prevent viruses from being easily widespread. Now that... [...]
MarketingSherpa has published a video titled “Email Copywriting: How one company generated a 400% increase in CTR”.MarketingSherpa team says, “In this Email Summit 2013 video replay, see Donna Krizik, Director, Client Communications, Crestwood Associates, and Justin Bridegan, Senior Marketing Manager, MECLABS, discuss the importance of marketing as a conversation and meeting the needs of the customer, not pushing the sale.Krizik explained once the marketing team at this Microsoft Dynamics CRM value-added reseller understood what customers needed and valued, it was “super... [...]
The latest ‘Aweber’ blog post is titled “Small Business In 2014: 4 ½ Things You Should Know”.Rebekah Henson says, “Did you know that 94% of small business owners consider online marketing very important to helping their business grow?But while many of you plan to increase your online marketing, 29% of you feel overwhelmed by all your efforts.If you’re feeling overwhelmed by online marketing, we’re here to help. We surveyed almost 1,500 of our customers in December to ask about their plans for 2014”.Small Business In 2014: 4 ½ Things You Should KnowAweber Blog [...]
MarketingSherpa is hosting a webinar with Daniel Burstein and Paul Ramirez on Wednesday, January 15 at 2.00 pm EST. The topic of the webinar is “Email Marketing: Key takeaways from an award-winning campaign that increased online sales 66%”.The MarketingSherpa team says, “It’s a new year. Start it off right with an email marketing strategy that achieves results.In this MarketingSherpa webinar, you’ll learn how an e-commerce company implemented a creative and audience-centric approach to increase online ticket sales by 66%.Join Daniel Burstein, Director of Editorial Content,... [...]
MarketingSherpa has released a case study titled “Email Marketing: Dell lifts revenue 109% via GIF-centric campaign”.Allison Banko says, “GIFs have revamped the online experience, enhancing everything from news stories to websites to even emails. While these video-photo hybrids are a fun visual treat for consumers, marketers are using GIFs as a valuable way to showcase products that a static photo just can’t do justice.In this case study, we dig into a GIF-focused email campaign that established Dell as an esteemed MarketingSherpa Email Award winner. Read on for an inside... [...]
The latest ‘Web Marketing Today’ blog post is titled “11 Ways to Improve Email Open Rates”.Pamella Neely says, ““Open rate” is one of the most telling email marketing metrics. Open rates determine click rates, conversion rates, and the overall performance of an entire email-marketing program. Even deliverability can be affected by open rate.Open rates are also a key way to measure subscriber engagement. Sure, one message may do unusually well or unusually poorly, but an email marketing program’s overall open rate is a key indicator of health. As we’ll see in a moment, a weak... [...]
Experian is hosting a live video chat with Liz Gould on “Email marketing strategies for the customer-centric marketer” on Tuesday, January 14 at 3.00 pm ET.Michael Delgado says, “Email continues to reign as one of the most profitable channels for marketers and a key touch point for customer engagement.Join our live video chat with Liz Gould as she shares insights from the Experian Marketing Services’ 2013 Email Marketing Study. Liz will share trends and examples of how today’s brands are using email as the hub of their cross-channel marketing efforts.Download the 46-page... [...]