Entrepreneur team says, “Marketing has changed significantly in the last several decades. Technological advancements in the field have given birth to platforms like social media and search engine marketing, leaving marketers with no shortage of channels to leverage. Just last year, the Direct Marketing Association reported that over half of all marketers they surveyed planned to increase marketing budgets allocated to email as a result of their previous success. So what is it then, in this era of demand-driven social marketing, that continues to make email marketing a core component of... [...]

Ryan Robinson says, “When you work in marketing, establishing partnerships and building meaningful relationships with influencers comes with the territory. At CreativeLive, I’m constantly seeking out new business leaders to introduce to our audience. For me, this translates into a high volume of emails to people who are extremely busy. Over the past couple of years, I’ve perfected my email approach and have had the privilege of opening up doors with people like Rand Fishkin, Tim Ferriss, Brian Dean, and more. However, it didn’t happen overnight. In fact, it wasn’t until... [...]

Matt Byrom says, “We all know, and agree, that watching a video is preferable to reading a stream of copy. Where both text and video are available on the same web page, 69 percent of users would prefer to watch video to learn about a product or service. If we can learn something new or get the information we need in a quicker way then we’ll always take that option, and video provides this option. This is no different when it comes to email. In fact, using the word video alone in an email subject line can boost open rates by 19 percent and then if there is an actual video within the... [...]

Zubin Mowlavi says, “Despite your best efforts to keep customers up-to-date with the latest brand news and offers, you’re seeing flat lined open or click-through rates, an unsubscribe mass exodus, and — worst of all — emails tagged to funnel directly to your customers’ spam folders (yikes). These are all sure signs that your email campaigns have stopped resonating with your audience and are, instead, starting to offend them. That’s because, while frequency of interaction can build loyalty and brand advocacy, there’s such a thing as being too attentive. And if you’re... [...]

Mike Renahan says, “For the majority of reps, phone and email are the most important tools they have at their disposal. These two communication channels represent the difference between missing quota and exceeding it. But determining the right outreach strategy with these tools can be challenging. For instance, many reps struggle with two fundamental questions: When is the best time to call a lead to maximize connect rate? After how many call and email attempts is it time to throw in the towel? The infographic below from Velocify provides insights on both of these quandaries. Armed with the... [...]

Aaron Ross says, “What’s the difference between the sales email no one opens and responds to and the one that generates dozens of new customers? Is it the subject line, the length, the way the copy is written, or the ideas contained in the content? The answer is a combination of all of the above. Start tracking the performance of your sales email templates in HubSpot’s free CRM software. If you have a targeted lead list and your response rate is less than 10% with personalized emails, your emails could use some work. Earlier this year a B2B company came to me for help with their emails.... [...]

Andrew Werner says, “A recent survey from The Relevancy Group shows that marketing executives view email as the most trusted marketing channel for revenue generation. I work with clients every day that are driving real business results from their email programs. But it’s not as easy as hitting send. The email programs that drive results are the ones that take into consideration the customer’s entire journey, preferences and motivations. That’s why, rather than viewing email as a standalone channel, we need to think of email as a springboard for data-driven marketing and cross-channel... [...]

Ayaz Nanji says, “Brands that have adopted responsive email design are receiving many more clicks on the content inside their messages, according to a recent report from Yesmail. The report was based on data from millions of emails sent by Yesmail customers in 4Q15, as well as data from previous quarters. More than half of all opens in 4Q15 occurred on mobile devices both for brands that used responsive email design and for those that did not, the analysis found. However, mobile clicks accounted for less than half of total clicks for brands that sent no responsive messages; in contrast, mobile... [...]

Daniel Faggella says, “Since the inception of Google, everyone seems to be chasing the same dream: Wake up in the morning, open your laptop, and watch the sales roll in from the night before. The internet has certainly changed our landscape of communication. It has provided ample opportunity for entrepreneurs to pursue a life of autonomy and abundance. But more importantly, it has given everyone a chance at bat. Good marketers know that building a sustainable web presence is no longer an option — it’s a requirement. For the vast majority of people, affiliate marketing is how they get... [...]

Courtney Eckerle says, “I have two personal email accounts. The first I nigh abandoned when about five years ago in college it became so inundated with spam that I panicked and started over. The experience was essentially the electronic mail version of Fastball’s 90′s hit “The Way.” I just took off and left it all behind me. It seems silly that email could cause so much anxiety that I would call it quits and get the heck outta Dodge — meaning that I even switched email platforms. Now that I’m a full-grown adult of 26, I know that when I have an overwhelming amount of unwanted... [...]