The latest ‘Web Marketing Today’ blog post is titled “Adding Video to Emails Improves Response, Most Say”. Pamella Neely says, “A recent study from Experian, the information service firm, shows dramatic improvements in click rates when marketers add videos to emails. If that finding is different from what you’ve heard about video in emails before, you’re right. Until fairly recently, videos in emails were difficult to set up, few people could see them, and they hurt deliverability rates. But with the rise of HTML5, we’ve tipped the scales. Roughly 60 percent of email users can... [...]
Archive for the 'email marketing' Category
The latest ‘Econsultancy’ blog post is titled “45 words to avoid in your email marketing subject lines”. Christopher Ratcliff says, “Hi [insert name] welcome to our awesomely helpful blog post! ☺ There’s an art to writing a good email subject line. If it’s a personal email to somebody that knows me, they’ll be expecting something obscure, weird or occasionally offensive. However if it’s a marketing email sent to a relative stranger, there are definitely some things you’ll want to avoid. Consulting a number of experts, sources, our own research and my own... [...]
The latest Silverpop blog post is titled “8 Must-Read Marketing Tips from Our Amplify 2014 Partners”. Will Schnabel says, “Earlier this month, we wrapped up our 12th annual North American customer conference, Amplify 2014. This year’s event was our biggest yet, with a record number of clients turning out to attend dozens of marketing sessions, watch keynotes from Arianna Huffington, Peter Shankman and Bill Nussey, and attend an exclusive party with rock band American Authors. They also got to watch presentations from our highly regarded partners, who shared a wealth of innovative... [...]
The latest article on HubSpot blog is titled “9 New Insights From the 2014 Science of Email Report”. Ellie Mirman says, “The marketing industry is changing — not just from traditional to inbound, but also from gut-feeling to data-driven decision-making. As that transition takes place, we can start to see the differences between people’s perceptions — even as they relate to their own behavior — and reality. Published this week, the 2014 Science of Email Report details data from a survey of 1,000+ English-speaking email users, 150,000+ email campaigns... [...]
The latest ‘Econsultancy’ blog post is titled “Email marketing segmentation: dead man walking?”. Ben Davis says, “It seems like the staple diet of a digital marketing blogger is to declare something dead, or not dead, or cleverly D.E.A.D. Only this week, our David Moth wrote a piece on email marketing’s rude health (email is not dead). I think the reason we’re obsessed with the death of marketing technology is because, despite the pace of change in digital, there are many age-old marketing principles that remain absolute. Relevance, timeliness, perhaps more broadly... [...]
The latest ‘Econsultancy’ blog post is titled “45 words to avoid in your email marketing subject lines”. Christopher Ratcliff says, “Hi [insert name] welcome to our awesomely helpful blog post! ☺ There’s an art to writing a good email subject line. If it’s a personal email to somebody that knows me, they’ll be expecting something obscure, weird or occasionally offensive. However if it’s a marketing email sent to a relative stranger, there are definitely some things you’ll want to avoid. Consulting a number of experts, sources, our own research and my own... [...]
The latest ‘Econsultancy’ blog post is titled “Three case studies to help improve your email marketing conversion rates”. David Moth says, “Having recently published an article about why email isn’t dead, I thought it would be useful to roundup some case studies to help marketers inject some life into their own campaigns. I’ve previously looked at how testing subject lines and segmentation can improve email marketing, but these three studies focus more on calls-to-action. Hopefully they should provide some inspiration for marketers who are in the process... [...]
The latest article on HubSpot blog is titled “9 New Insights From the 2014 Science of Email Report”. Ellie Mirman says, “The marketing industry is changing — not just from traditional to inbound, but also from gut-feeling to data-driven decision-making. As that transition takes place, we can start to see the differences between people’s perceptions — even as they relate to their own behavior — and reality. Published this week, the 2014 Science of Email Report details data from a survey of 1,000+ English-speaking email users, 150,000+ email campaigns... [...]
The latest VerticalResponse blog post is titled “50 Inspiring Retail, B2B and Non-Profit Subject Lines”. Kim Stiglitz say, “As business owners or marketers, we spend a lot of time thinking about creative content ideas for our websites, blog posts and emails (we even have a content idea guide), but do you get as creative with your email subject lines? If your subject line doesn’t grab your recipient’s attention, your message may never get read, and you don’t want that to happen! We scoured inboxes far and wide to put together this mega list of 50 compelling email subject... [...]
The latest Silverpop blog post is titled “How Attractive Is Your Email Magnet?”. Ellen Valentine says, “Many companies are still offering the same incentive for providing an email address that they did two, five, even 10 years ago. But the way potential customers interact with businesses has changed a lot since 2004, and so have their expectations about what they want – and deserve – in exchange for providing their email address. I’ve started to see the term “email magnet” emerge among leading information marketers. The term refers to the offer you make to encourage anonymous... [...]