The latest article on ‘Marketing Land’ is titled “What Would Happen If Google Really Did Kill Google+?”. Danny Sullivan says, “Rumors are that Google might be planning to kill Google+ or at least put it into a Walking Dead-like “zombie” mode, as TechCrunch characterizes it — and something Google denies. There are some good reasons for Google to do this, and potentially, it could allow Google to better fight on the new social battlefield, that of single-purpose social apps. Let’s play out the scenario to imagine what might happen. The Rumor: Killing Google+ For... [...]
Archive for the 'email marketing' Category
Return Path is hosting a webinar featuring Dale Langley on Wednesday, April 30 at 11.00 am CET. The topic of the webinar is “The Ultimate Guide to Email Blacklists”. The webinar will cover the following: How to track blacklistings but also how to avoid them in the first place The most important blacklists and their impact on your email deliverability Helpful advice on how to react if you end up on one of the major blacklists. Webinar Details Organizer: Return Path Key Speaker: Dale Langley Topic: The Ultimate Guide to Email Blacklists Day/Date: Wednesday, April 30 Time: 11.00... [...]
The latest article on ‘Marketing Land’ is titled “The Disconnect Between Transactional & Promotional Emails”. Cara Olson says, “Many major retailers do not send their transactional emails from the same email service provider (ESP) as their promotional emails. In fact, transactional emails are often delivered via an in-house solution or via the company’s e-commerce platform. Brands cite a variety of reasons for this, including: Transactional and promotional emails typically originate from two distinct systems They are managed from two different departments... [...]
The latest ‘Aweber’ blog post is titled “Plain Text vs HTML Email: What Reaches the Inbox in 2014?”. Justin Premick says, “We’ve heard it all over the place: “I send plain text emails because HTML emails get filtered into the spam folder.” But is the belief that plain text emails get better email deliverability than HTML ones rooted in reality? We sat down with our Director of Deliverability, Mohammed Ahmed, to find out. The answer, it turns out, isn’t so black-and-white”. Plain Text vs HTML Email: What Reaches the Inbox in 2014? Aweber Blog [...]
MarketingSherpa has published an article titled “Are email lists growing or shrinking?”. Daniel Burstein says, “Numbers are a default way to measure success. A key number for email marketers is list size. While it is an imperfect measurement at best – it certainly doesn’t account for quality – who wouldn’t prefer and work toward a growing list? In this edition of the MarketingSherpa Research Chart of the Week, we’ll take a look at email list growth trends“. Are email lists growing or shrinking? MarketingSherpa [...]
This is a reminder for the Return Path’s Outlook.com webinar on April 23. Return Path is hosting a webinar featuring Melina Plemel & Tom Sather on Wednesday, April 23 at 1.00 pm EDT. The topic of the webinar is “The Email Marketer’s Guide to Outlook.com”. Sather says, “Melinda Plemel and I will cover the following hot topics as they relate to Outlook.com: How do I get unblocked at Hotmail? Why do emails land in the spam folder at Hotmail and Outlook.com? What is Microsoft’s SRD program and how is it used in their spam filtering technology and Return Path’s... [...]
This is a reminder for the Return Path’s Outlook.com webinar on April 23. Return Path is hosting a webinar featuring Melina Plemel & Tom Sather on Wednesday, April 23 at 1.00 pm EDT. The topic of the webinar is “The Email Marketer’s Guide to Outlook.com”. Sather says, “Melinda Plemel and I will cover the following hot topics as they relate to Outlook.com: How do I get unblocked at Hotmail? Why do emails land in the spam folder at Hotmail and Outlook.com? What is Microsoft’s SRD program and how is it used in their spam filtering technology and Return Path’s... [...]
The latest article on ‘Website Magazine’ is titled “Scarcity Tactics in Email Marketing”. Pete Prestipino says, “A new email marketing solution has emerged and it’s already positioned itself to “scare” up some business. ROEmails, created by marketing software developer WebNova, is a free software solution that aims to help email marketers improve performance by adding “scarcity” information to emails by including an email countdown timer that appears in a recipient’s inbox. Senders can create a countdown timer within the ROEmails system that... [...]
The latest article on ‘Website Magazine’ is titled “5 Effective Email Strategies for Retailers (Part One)”. Allison Howen says, “Internet retailers cannot overlook the value of email. A Radicati Group study predicts that the total number of email users worldwide will grow to more than 2.7 billion by year-end 2017, with revenue hitting $20.4 billion. This still-growing marketing channel is also fairly inexpensive and is a great resource for retailers trying to acquire and retain customers, increase conversions or generate awareness. After using this channel for a while, however,... [...]
The latest ‘MarketingExperiments’ blog post is titled “Email Marketing: Using A/B tests to challenge your assumptions”. Daniel Burstein says, “Dan Ariely has a Ph.D. in business administration. He also has a Ph.D. in cognitive psychology. I can think of no better description of a high-performing marketer. Someone who understands management and organizations, yes, but who also can provide unique insights into mental processes (i.e., the mind of the customer). We were honored to have Dan as a keynote speaker at MarketingSherpa Email Summit 2014. While there, he stopped by the Media Center... [...]