‘ASCEND’ Digital Marketing Summit 2014 is taking place in Philadelphia on October 22-24. ASCENT Announcement ASCEND is a two-day summit that focuses on delivering digital marketing tactics and strategies that will cover a range of topics intended to help you create successful, results-driven digital marketing initiatives, including: email marketing, content creation, social media, SEO, conversion optimization and buyer psychology. Email is the hub for successful marketing programs. Customers have been growing their businesses with AWeber over the past 15 years and we thought it was... [...]
Archive for the 'email marketing' Category
The latest ‘Econsultancy’ blog post is titled “Gmail grid view: six implications for email marketers”. Ben Davis says, “I’ve only recently been thinking about Gmail and its trial of grid view, though the trial has been happening since the end of March 2014. The announcement had passed me by until I chatted to someone from an email build company that specialises in creative use of imagery. See this post on agile creative in email. If you’re not familiar with Gmail’s grid view, it’s the ‘Pinterest-isation’ of the promotions tab in Gmail’s tabbed inbox,... [...]
The latest post on ‘Mashable’ is titled “Don’t Overlook These Email Marketing Fundamentals”. Jim Davidson says, “When it comes to email marketing, it takes a lot to shock me. That’s not to say I’m left unimpressed when I review my set of about 7,000 retail emails every month. Email continues to be a medium in which marketers can work their magic, but that’s part of the problem. HTML is more flexible than it was 10 years ago, and responsive design allows for variable designs that render content in a more predictable fashion. But because of that, many marketers... [...]
The latest article on Return Path blog is titled “5 Signs You Don’t Have an Email Strategy”. Margaret Farmakis says, “As a Professional Services organization, my team is called upon to help solve a variety of email marketing challenges. A missing email strategy is one of the most common, and perhaps the one that causes the most widespread damage, while also being particularly complicated to solve. “Strategy” is often overused and incorrectly applied, so I will rely upon a few business experts here to clarify the definition. Richard Rumelt, author of Good Strategy, Bad... [...]
The latest VerticalResponse blog post is titled “4 Sure Fire Ways to Win Back Customers with Email”. Lisa Furgison says, “Every once in a while, a few subscribers stray. It`s natural. But that doesn`t mean they`re gone forever. We’ve got some tips to help you bring ‘em back.First, you`ll want to segment your list and send an email to those who haven`t opened your recent messages. The goal of this email is to re-engage with your subscribers. What should this email say? Linda Pophal, who helps small businesses with online marketing through her company, Strategic Communications,... [...]
The latest ‘Aweber’ blog post is titled “A 5-Point Inspection On Email Deliverability”. Brandon Olson says, “Deliverability is the name of the game when it comes to email marketing. It’s the first step to a successful email campaign. Without it, your emails are like a red hot Ferrari without the engine. Most email marketing providers offer some great features, like mobile responsive email templates, customizable signup forms and autoresponders, which are all important. But when selecting an email marketing provider, email deliverability should be your number one priority. There are... [...]
Marketo has released a free ebook titled “Top 10 Tips for Better Email Performance”. The Marketo team says, “Better email results can immediately improve the success of your marketing programs. Search no further – these 10 quick and simple tips for email marketing will help you get the results you’ve been looking for! You’ll discover: Which metrics to measure (beyond just click-through rates) How to improve on standard list segmentation How to streamline your email process so you can focus on email strategy & creative concepts The best ways to incorporate... [...]
The latest article on Return Path blog is titled “Email Marketers Give Up on Inactive Customers Too Soon, Return Path Study Finds”. Return Path team says, “Return Path, the global leader in email intelligence, today released a new research study, “Email Win-Back Programs: Everyone Recommends Them, But Do They Work?” The findings show that win-back campaigns, or email marketing campaigns designed to re-engage inactive subscribers, serve a vital purpose by mitigating the inbox placement risk posed by inactive subscribers while enabling senders to maximize their audience reach.... [...]
The latest article on ‘Website Magazine’ is titled “Responsive Emails, Not Such an Easy Decision”. Derek S. says, “Creating emails that are aesthetically pleasing on mobile devices is no easy task. For that reason, responsive emails are a tempting alternative to their non-responsive counterparts. However, the decision between the two is not so cut and dry. According to research by YesMail Interactive, an email marketing solutions provider, responsive emails are more than twice as likely to be opened compared to non-responsive emails”. Responsive Emails, Not Such an Easy... [...]
The latest article on ‘Business 2 Community’ is titled “How Email Marketing Helps Your Small Business”. Vertical Response team says, “If you’re wondering how email marketing can boost your business, you’re not alone. Plenty of savvy business minds have pondered that question. Like any smart business owner, you want to know the benefits of email marketing. There’s a whole list of benefits, which we’ll cover here, but one of the most compelling reasons to use email marketing is its return on investment (ROI). According to the Direct Marketing Association, email marketing... [...]