The latest VerticalResponse blog post is titled “How Email Marketing Helps Your Small Business”. Lisa Furgison says, “If you’re wondering how email marketing can boost your business, you’re not alone. Plenty of savvy business minds have pondered that question. VerticalResponse is here to get you the answers you need.Like any smart business owner, you want to know the benefits of email marketing. There’s a whole list of benefits, which we’ll cover here, but one of the most compelling reasons to use email marketing is its return on investment (ROI). According to the Direct... [...]
Archive for the 'email marketing' Category
The latest article on ‘Marketing Land’ is titled “Email Win-Back Programs: Do They Work?”. Tom Sather says, “For any marketer, not just email marketers, retaining customers is an important yet challenging task. Inactive subscribers present two problems to email marketers: one is obviously the lack of conversions or purchases that are the lifeblood of businesses; the other is reduced deliverability. As spam filters rely more and more on subscriber engagement, having a high number of inactive accounts can cause a business’s emails to be delivered to spam, which... [...]
This is a reminder for the Return Path’s Email Blacklists webinar on April 30. Return Path is hosting a webinar featuring Dale Langley on Wednesday, April 30 at 11.00 am CET. The topic of the webinar is “The Ultimate Guide to Email Blacklists”. The webinar will cover the following: How to track blacklistings but also how to avoid them in the first place The most important blacklists and their impact on your email deliverability Helpful advice on how to react if you end up on one of the major blacklists. Webinar Details Organizer: Return Path Key Speaker: Dale Langley Topic: The... [...]
The latest VerticalResponse blog post is titled “How to Tie Current Events into Your Email Marketing”. Lisa Furgison says, “Daily news might sound like an odd place to turn to for email marketing ideas, but it can be a gold mine of topics. For instance, a spring snowstorm that makes headlines could inspire a “snowmageddon” email promotion. From Opening Day of Major League Baseball to an upcoming election, you have a lot of options.Alan Guinn, who helps small businesses with email marketing at The Guinn Consultancy Group, says emails that focus on current and/or unique events... [...]
The latest ‘Web Marketing Today’ blog post is titled “How to Revive a Neglected Email List”. Pamella Neely says, “It’s one of the most common mistakes small business owners make with email marketing: They set up everything needed to start building email subscribers, but then they never send an email to the list. Don’t feel bad if you’re doing this. I’ve done it too. It’s easy to set up a new site and then get distracted with other projects and then turn around and find you’ve got a couple hundred people expecting to hear from you. And really, is this a bad problem? It’s... [...]
The latest article on ‘Website Magazine’ is titled “5 Effective Email Strategies for Retailers (Part Two)”. Allison Howen says, “Email is a key component in most retailers’ digital marketing strategies – and for good reason. This channel helps to not only retain, convert and engage customers, but it can also be used to nurture relationships and obtain unique consumer insights. In fact, a 2013 MarketingSherpa study reveals that email produces a positive ROI for 60 percent of marketers. The challenge, however, is keeping email strategies fresh so that campaigns continue to catch... [...]
The latest article on HubSpot blog is titled “What Is a “Dedicated IP” in Email Marketing?”. Meghan Keaney Anderson says, “As you start to get more heavily into email marketing you may start to hear about dedicated IPs. To understand dedicated IPs and decide if you need one, you first need to know a bit about email deliverability and sender reputation. An email’s deliverability depends largely on the reputation of the IP address that sends it. If youare sending from an IP address with a spic-and-span reputation, your emails are more likely to make it in front... [...]
The latest VerticalResponse blog post is titled “4 Big Tips for More Email Clicks”. Yael Grauer says, “You`re sending your emails, checking your stats; everything is clicking along for your email marketing. But wait, no, things aren`t clicking along; in fact, your clicks seem low compared to the number of people who opened your email. What`s one to do? Well, you shouldn’t write off the importance of click throughs, because they represent email readers who are interested and engaged in your business. Email opens are important, but once someone’s read your email, you also need... [...]
The latest post on ‘Copyblogger’ Blog is titled “Which Email Marketing Strategy Should You Choose: Full Meal or Just the Aroma?”. Sean D’souza says, “Let’s say you’re at Alfredo’s. Alfredo’s is your favorite Italian restaurant and you’ve been yearning all week for this lasagna. You sit down, chomp a mouthful, then another mouthful. The flavors explode in your mouth. Then Alfredo steps in and takes the plate away before you get the third bite in. It’s enough to make you choke, right?”. Which Email Marketing Strategy Should You Choose: Full Meal or Just the Aroma? ‘Copyblogger’... [...]
The latest article on HubSpot blog is titled “How to Grow Your Email List the Right Way [Video]”. Ginny Soskey says, “Sometimes, it’s okay to take shortcuts in your marketing. Sending 9 tweets instead of 10 one day of the week is probably not going to make your metrics sag too much. Having 7 bullet points instead of 10 in a blog post? Probablynot going to make your readers angry and upset. Other times, taking a shortcut could make or break the success of a marketing channel — especially in email marketing. For example, if you send one email to everyone in your database... [...]