The latest article on ‘Marketing Land’ is titled “Mobile Devices Drive 66 Percent Of Email Opens — Report”. Greg Sterling says, “According to Movable Ink’s Q1 2014 US Consumer Device Preference Report email opens continue to migrate away from the desktop, which now represents a minority of all email opens. In addition, the tablet share of email opens continues to grow. Movable Ink said that 66 percent of emails were opened on either a smartphone (47.2 percent) or tablet (18.5 percent) in Q1. That’s up slightly from the 65 percent in Q4. By contrast PC... [...]
Archive for the 'email marketing' Category
The latest VerticalResponse blog post is titled “Don’t Let Your Email Look Defeated – 3 Essential Design Elements”. Colleen Corkery says, “I had my first email marketing gig in 2008 for an major reference and research library in Melbourne (“Melbin”), Australia. With a background in print and online journalism, I was asked to create the library’s very first email newsletter. “I got this!” I said. But when it came to designing the email and “got it,” I did not.Email service providers and the tools they offer have come a long way since 2008. There are pre-made templates,... [...]
The latest article on ‘Website Magazine’ is titled “Another Foray into A/B Split Email Testing”. Derek S, says, “Testing an email marketing campaign is a tedious, often stressful, task. Having to decide which platform to use doesn’t make the process any easier. Campaigner, a paid email marketing software service, has announced the release of their new A/B split testing solution that it hopes will simply the task for its users“. Another Foray into A/B Split Email Testing Website Magazine [...]
The latest ‘Econsultancy’ blog post is titled “The ultimate guide for a successful campaign”. Joel Windels says, “The release of a campaign is for marketers the pinnacle of months of hard work. But don’t be fooled, it is not the end of the story. Marketing teams need to continue to track the activity around their projects to determine its success. By analysing the conversation surrounding campaigns marketers can tailor their strategy dependant on real-time reactions. Changes to the theme of a project to reflect sentiment or adjustment of placement can have a huge... [...]
‘ASCEND’ Digital Marketing Summit 2014 is taking place in Philadelphia on October 22-24. ASCENT Announcement ASCEND is a two-day summit that focuses on delivering digital marketing tactics and strategies that will cover a range of topics intended to help you create successful, results-driven digital marketing initiatives, including: email marketing, content creation, social media, SEO, conversion optimization and buyer psychology. Email is the hub for successful marketing programs. Customers have been growing their businesses with AWeber over the past 15 years and we thought it was... [...]
The latest ‘Econsultancy’ blog post is titled “Gmail grid view: six implications for email marketers”. Ben Davis says, “I’ve only recently been thinking about Gmail and its trial of grid view, though the trial has been happening since the end of March 2014. The announcement had passed me by until I chatted to someone from an email build company that specialises in creative use of imagery. See this post on agile creative in email. If you’re not familiar with Gmail’s grid view, it’s the ‘Pinterest-isation’ of the promotions tab in Gmail’s tabbed inbox,... [...]
The latest post on ‘Mashable’ is titled “Don’t Overlook These Email Marketing Fundamentals”. Jim Davidson says, “When it comes to email marketing, it takes a lot to shock me. That’s not to say I’m left unimpressed when I review my set of about 7,000 retail emails every month. Email continues to be a medium in which marketers can work their magic, but that’s part of the problem. HTML is more flexible than it was 10 years ago, and responsive design allows for variable designs that render content in a more predictable fashion. But because of that, many marketers... [...]
The latest article on Return Path blog is titled “5 Signs You Don’t Have an Email Strategy”. Margaret Farmakis says, “As a Professional Services organization, my team is called upon to help solve a variety of email marketing challenges. A missing email strategy is one of the most common, and perhaps the one that causes the most widespread damage, while also being particularly complicated to solve. “Strategy” is often overused and incorrectly applied, so I will rely upon a few business experts here to clarify the definition. Richard Rumelt, author of Good Strategy, Bad... [...]
The latest VerticalResponse blog post is titled “4 Sure Fire Ways to Win Back Customers with Email”. Lisa Furgison says, “Every once in a while, a few subscribers stray. It`s natural. But that doesn`t mean they`re gone forever. We’ve got some tips to help you bring ‘em back.First, you`ll want to segment your list and send an email to those who haven`t opened your recent messages. The goal of this email is to re-engage with your subscribers. What should this email say? Linda Pophal, who helps small businesses with online marketing through her company, Strategic Communications,... [...]
The latest ‘Aweber’ blog post is titled “A 5-Point Inspection On Email Deliverability”. Brandon Olson says, “Deliverability is the name of the game when it comes to email marketing. It’s the first step to a successful email campaign. Without it, your emails are like a red hot Ferrari without the engine. Most email marketing providers offer some great features, like mobile responsive email templates, customizable signup forms and autoresponders, which are all important. But when selecting an email marketing provider, email deliverability should be your number one priority. There are... [...]