The latest ‘Econsultancy’ blog post is titled “Agile creative: the future of email?”. Ben Davis says, “Agile email creative means creating and curating email content not before send, or at send (with automated or dynamic content) but at the moment the customer opens or re-opens an email. This agile creative allows the marketer to change pictures in an email depending on time of opening, location of opening (via IP address), weather in that particular area, or the device the email has been opened on. Movable Ink is a company currently providing this technology as part... [...]
Archive for the 'email marketing' Category
The latest article on HubSpot blog is titled “How Managers Can Use Email Tracking To Empower BDRs And Get Promoted”. Ronyn Lightner says, “When I started as a Business Development Rep (BDR) on a new team of wide-eyed recent grads eager to make prospecting exciting again, my manager designated herself as a “Monkey Wrangler.” If you manage a team of BDRs, I bet you’re nodding. Often your brand’s first impression on a prospect, great BDRs need to be agile, curious, and capable of using all available context to connect with another human … who happens to be a potential... [...]
The latest ‘Econsultancy’ blog post is titled “Simple steps for measuring email campaign effectiveness”. Ornaith Killen says, “As a follow on from a post I wrote in March, eight best practice tips for writing effective email copy, I’m tackling the wonderful topic of campaign effectiveness. This is quite an interesting topic, and not just for email marketers. Taking a very safe wild guess, I would estimate that most people who have access to an email address have received an email as part of a campaign”. Simple steps for measuring email campaign effectiveness ‘Econsultancy’... [...]
The latest VerticalResponse blog post is titled “How to Pick Effective Keywords”. Derek Overbey says, “In this installment of Tips in 2, our video series of helpful, two-minute small business marketing tips, Chipper Nicodemus, SEO Specialist at VerticalResponse, shows you how pick effective keywords for your blog post or your web page. By using Google Webmaster Tools, you can discover keywords and phrases that visitors are using to access your website or blog. This is helpful when coupled with creating content or developing landing pages for your website. Let’s show you how... [...]
The latest article on ‘Website Magazine’ is titled “Marketers Get Help with Responsive Email”. Derek S. says, “There are few things that enrage savvy marketers more than when meticulously planned campaigns don’t reach the end-user as planned. Much to marketers’ delight, GraphicMail has announced the release of their new Email Creator, which is a fully responsive email newsletter creator. “It’s packed with dozens of responsive email templates: templates that stack well on small screens and need absolutely no HTML code changes by our clients themselves,” said Nicholas... [...]
The latest article on HubSpot blog is titled “The Secret Fix That Instantly Improves Your List Posts”. Corey Eridon says, “Don’t worry, I’m not going to tell you to format them with big bold headers. (But you should totally do that.) I’ve written and edited hundreds of list posts, and there’s one thing I’ve learned about what makes them great. The best list posts have the right balance between list length and list item explanation. First, let’s define what I mean by those two phrases. List Length: This is how long your list is, whether... [...]
The latest article on HubSpot blog is titled “The Best Cold Email Pitch I’ve Ever Gotten”. Ginny Soskey says, “HubSpot gets a lot of pitches in our inbox every month. Even though we have specific guidelines on pitching us, most of them are duds. Maybeonce in a while, we’ll get a gem … maybe. But often, we’re passing on most of the pitches in our inbox. We pass on most because we want to make everything you read worth your time. Since you — yes you, the person reading this very post — have taken time out of your day to visit our site, we... [...]
The latest article on ‘Website Magazine’ is titled “Taking the Next Step – Optimizing Your Emails”. Eli Menaker says, “You’ve sent your emails, seen an increase in sales and are now sold on the power of email marketing. But what comes next? How do you improve your engagement, outreach, clicks and opens? How do you continue to leverage your emails and improve your campaigns? Below are three next simple steps you can take to supercharge your email marketing efforts. 1. Create sub-lists for targeted emails: One of the best things you can do to increase the success of your email... [...]
The latest article on HubSpot blog is titled “5 Easy Ways to Screw Up Your Email Subject Lines”. Scott Yates says, “Ever notice how it’s so much quicker to ruin a good thing than it is to nurture something to the point that it’s good? For instance, it takes a whole summer to grow a tomato plant that bears fruit, but in less than a day the entire plant can be annihilated by intense heat, under-watering, over-watering, insects, hail, bunny rabbits, or the Golden Retriever from next door. The same principle applies to your emails. A bad subject line can ruin your perfectly... [...]
The latest ‘Econsultancy’ blog post is titled “Simple steps for measuring email campaign effectiveness”. Ornaith Killen says, “As a follow on from a post I wrote in March, eight best practice tips for writing effective email copy, I’m tackling the wonderful topic of campaign effectiveness. This is quite an interesting topic, and not just for email marketers. Taking a very safe wild guess, I would estimate that most people who have access to an email address have received an email as part of a campaign. So basically anyone who has signed up to Groupon, Asos, Econsultancy”. Simple... [...]