The latest article on ‘Website Magazine’ is titled “4 Email Marketing Myths Busted [Infographic]”. Amberly Dressler says, “The Web is full of myths. Some of these beliefs are simply outdated or were never true to begin with. Campaigner, the email marketing brand of j2 Global, Inc., enlisted their experts to identify, analyze and label common myths as “busted, plausible, or confirmed,” and are pulling back the curtain to unveil the truth behind industry “best practices.” “Email marketing continues to be one of the most effective tools that marketers can utilize to drive... [...]
Archive for the 'email marketing' Category
The latest post on ‘Mashable’ is titled “5 Essential Topics Every Email Marketer Should Understand”. Derek Harding says, “Some years ago, OK many years ago, I joined a custom publishing agency. My first week was one of deep orientation. During that week I was taken through the details of the publishing process. I was taught about the print process: the different types of printers, paper, and printing techniques; color processes, CMYK and spot color; collation, distribution, and the postal system. I was taught about copy writing, editing, layout and proofing, and all the other... [...]
The latest ‘Econsultancy’ blog post is titled “Why Custom Audience targeting proves that email has won the internet”. Parry Malm says, “If you are an online marketer, you are probably familiar with advertising via email, Facebook, Twitter, and third party display buys. And they probably all work OK, at least in relative isolation of each other. Annoyingly, all the above channels operated mutually exclusively. That is, until now. Welcome to 2014, the age of Custom Audiences: the biggest revolution in email marketing since… email marketing“. Why Custom Audience... [...]
The latest post on ‘Experian Marketing Forward’ Blog is titled “The nuances of navigation in email”. David Hubai says, “What sets email apart from many other forms of advertising? It’s interactive. And one of the sections that best demonstrates this trait is the navigation area of an email. We’ve seen a number of analyses that show a strong click rate in the navigation area. This isn’t surprising, considering that if the customer is not influenced to click on anything in the body of the email, the navigation creates an additional chance they will click on something; the potential... [...]
The latest Silverpop blog post is titled “Gmail’s New Visual Promotions Tab: Quick Observations and Tips for Email Marketers”. Darryl Bolduc says, “Recently I wrote a blog about how simplified email imagery can help you stand out. This is truer than ever given Google’s latest curveball: Gmail Visual Promotions Tab — Grid View, which is now available on a beta basis for Gmail subscribers.If you haven’t seen it, you should definitely take a look at how your marketing emails will look from the “Grid” view. In contrast to when “Tabs” rolled out, the latest Gmail enhancement... [...]
MarketingSherpa has published an article titled “How marketers are using emails to help the sales force”. Daniel Burstein says, “””Since expanding into email marketing, our sales force is showing a higher rate of qualified lead conversions, as they are better prepared with the working knowledge of what the prospect has proactively shown an interest in.” – Marketing Director The above quote is from the MarketingSherpa Email Marketing Benchmark Report survey, the source of this week’s chart showing where in the sales funnel marketers are most, and least,... [...]
The latest ‘Aweber’ blog post is titled “Want to Get Your Emails Delivered? Fix This Today”. Justin Premick says, “When you send your email campaigns, what email address do your subscribers send replies to? If you said, “my Yahoo/Hotmail/AOL/Gmail address,” I have some unpleasant news for you: You’re hurting your email deliverability. And after what just happened at Yahoo, you’ll want to fix that, and fast. Why Some of You Keep Putting Your Email Delivery Rates at Risk We and most reputable email providers discourage you from using an address at Yahoo, AOL, Gmail, and other... [...]
The latest article on ‘Website Magazine’ is titled “Embrace Google’s Promotions Tab”. Pete Prestipino says, “Google gave a real gift to digital marketers last week when it began testing a new layout for the Promotions tab in Gmail. It’s certainly optimal to land in the Primary tab, but this new feature provides a visual opportunity to highlight promotional content prior to the user opening the email (which could ultimately mean higher read and click-through rates). The verdict is still out on whether users are avoiding the Promotions tab altogether but early reports are... [...]
Sean Donahoe‘s Rapid Mailer is being released today at Noon EDT. It is an alternative to the mailers that require an ongoing monthly fee. In fact, there is more than one reason to consider Donahoe’s new autoresponder. Maybe you use (or are considering) a 3rd party service like Aweber, GetResponse, MailChimp, Constant Contact, iContact, etc. They are concerned about their own reputation and about keeping their other clients safe, so they are getting more picky about the emails that you can send to your list. As a result, they can cancel you if they feel you have violated their rules.... [...]
The latest article on HubSpot blog is titled “How to Optimize Your Emails for Gmail’s New Image-Heavy Inbox”. Pamela Vaughan says, “A few weeks ago, we reported that Gmail was experimenting with a brand new, Pinterest-like design for its Promotions tab. Because the image-heavy design was so new and none of us had access to it yet, there was little more for us to say about it other than “it’s coming.” Well a few days ago I was luckyenough to be granted beta access (boy did I feel special)! (If you missed the initial announcement or you just need to jog... [...]