HubSpot’s Stefano Gasbarrino & Carlos Villalobos have published a study that reveals how they booked more than 200 meetings with a single email. say, “It started out simply enough — we wanted to find out if an email sent directly from a sales rep that included a link to book a meeting could convert better than one of our popular offers. But then we thought, “We can do better. Let’s kick the personalization up a notch.” And so, we did — and here’s what happened. How a Single Email Send Led to 200+ Meetings Booked The Hypothesis Within our LatAm partner marketing... [...]

HubSpot’s Aja Frost has published 23 follow-up sales email templates for the email marketers.  Frost says, “Salespeople shouldn’t send “just checking in” emails for one very simple reason: They don’t work. Buyers feel like the rep is virtually poking them, making them reluctant to answer. Not only do “checking in” messages rarely garner responses, they can even turn prospects against their senders. But reps still need a way to get in touch with buyers who’ve gone dark. Enter these 23 email templates. These “just checking in” alternatives simultaneously add value... [...]

HubSpot has published a free book called ‘The Beginner’s Guide to Email Marketing’. This free book covers basic email marketing lessons for the marketers. The HubSpot team says, “The Beginner’s Guide to Email Marketing includes tips like: Getting started by growing your email list Remaining CAN-SPAM compliant Using email automation to save time Segmenting your audience to deliver targeted content Designing both HTML and plain-text templates Measuring performance (formulas included)”. The Beginner’s Guide to Email Marketing  [...]

Email open rates and response rates vary from marketer to marketer. It all depends on how hard you have worked to understand the psyche of your subscribers before planning your email marketing campaigns. HubSpot’s Lindsay Kolowich has shared fifteen email marketing campaigns that have performed well. Kolowich says, “Exceptional email marketing campaigns need to be cleverly written to attract attention in busy inboxes. Marketing emails also need to be personalized, filled with interesting graphics, and designed for desktop and mobile devices. And above all, emails must contain a meaningful... [...]

In email marketing, welcome emails enjoy higher opens and click-through rates as compared to other marketing emails. The AWeber team has published an infographic that covers five steps to write an engaging welcome email. Monica montesa says, “Welcome emails help you create a great first impression among your new audience and allows you to set the tone for future sends. To make it even easier for you to write this message, we created an infographic just for you. Check it out below, and use it to either set up your first welcome email or optimize the one you already have in your automated... [...]

HubSpot is hosting the ‘Developing an Inbound Email Strategy’ training on Monday, September 25 at 8:30 am – 12:00 pm EDT. This training will cover inbound email strategies such as email deliverability best practices, lead nurturing, contact reengagement, and using emails to delight customers. HubSpot team says, “An effective inbound company has an email strategy that includes email deliverability best practices, lead nurturing, contact reengagement, and using emails to delight customers. By the time you finish this training, you’ll have a plan built to launch and execute... [...]

Hyper-personalized messaging can guarantee your email marketing success. What you need to make your emails ‘hyper-personalized’ is to create an email-based app, great content and set perfect timing. Marketing Land contributor Scott Heimes has published an article on hyper-personalized email marketing. Heimes says, “For years, email marketing has been circling around an ideal center without ever reaching it. That center has become known as “hyper-personalization.” Yes, the sought-after email “segment of one,” the email marketer’s Holy Grail — the perfect email campaign.... [...]

Email is one of the successful techniques for persuading people to take an action. According to a DMA survey, 66% people make a purchase as a result of an email received from a brand. AWeber’s Julia Nitschke has shared ten tips to write sales email that can convert more prospects into customers and enhance the marketing impact. On not using ‘salsey’ language, Nitschje says, “As you approach your sales email, try not to think of it as selling. When you provide products or services to people who want and need them, you’re doing more than getting them to purchase. You’re... [...]

Email marketing has survived as one of the most popular form of marketing and is still growing.  A right email sent at the right time definitely bring out desired results. Small Business Trends’ Itai Elizur has shared six cold email secrets that can help marketers make their email marketing efforts more rewarding. Elizur says, “Making your emails stand out requires some subtle changes rather than a single “silver bullet” approach. Regardless of what your marketing or sales message might be, the following six strategies to sprucing up your emails are fair game if you want to see... [...]

According to an infographic published by Litmus, the average attention span for reading email has increased by 7% in last six years. In 2011, reading an average email took 10.4 seconds and in 2016 the timeframe reached 11.1 seconds. Chad S. White says, “Historically, longer engagement with mobile emails wasn’t necessarily a good thing. That’s because mobile email clients didn’t always render emails well and brands didn’t always send mobile-friendly emails. However, mobile email clients have improved significantly and brands have made huge strides in making their emails mobile-friendly,... [...]