Email marketing is here to stay. Getting subscribers and keeping them onto your list is the core challenge that marketers face. HubSpot writer Mike Renahan has shared 21 ways that marketers can use to make their introductory emails more successful. Renahan says, “Writing a great outreach email is tough. You’re well-aware that even if your prospect is interested in your value prop, you’re competing for their attention with tons of other emails, not to mention all their other to-dos. So what should you be writing to pique their interest? Hopefully, you’re avoiding the phrases... [...]

2017 is the year of interactive emails. It means that email marketers need to evolve tactics that can help their emails more engaging and bring out desired results. To help marketers craft right emails marketing campaigns, Small Business Trends writer Annie Pilon has shared a list of 50 business email etiquette. Pilon says, “Email may be important, but if you don’t communicate the right way, you could actually harm your business. There are some business email etiquette rules and guidelines you can follow to make sure your email communication is solid. Here are 50 tips. Have a Professional... [...]

Kissmetrics is hosting a webinar on ‘3 Email Marketing Funnels That Keep Users Coming Back’ on Thursday, June 8 at 10.00 am PT. The webinar participants will learn about the live email marketing campaigns that are working in a big way right now. Webinar speakers Clayton Wood, Founder, CEO, Writer, ClaytonWood.org Thue Madsen, Marketing Operations Manager, Kissmetrics Kissmetrics team says, “Join us for a webinar where we will: Give you the exact templates that convert for every sized business Review why certain words open much higher than others Show step by step guides... [...]

According to Small Insights and GetResponse research, 58% users of Automated Email Marketing Software send standard newsletters, 46% send promotional campaigns, 43% send simple autoresponders and 16% send reactivation emails. There are a lot many things marketers can do with their automated email marketing software. Small Business Trends writer Matt Mansfield has covered eight things marketers can do with it. On sending standard newsletters, Mansfield says, “Most small businesses start by sending an email newsletter to their subscribers. This simple email marketing strategy is effective,... [...]

According to a Content Marketing Institute research, 93% B2B marketers distribute content through emails and 91% of them that email marketing is critical for them. In her recent article, CMI’s Ann Gynn has referred eight things marketers should know to make their email marketing stand out. Gynn says, “Email can do so much to help you build better relationships with your audience, understand individuals’ behaviors, and even maximize the reach of your paid social content. That was the wisdom from Mathew Sweezey, principal of marketing insights at Salesforce and author of Marketing Automation... [...]

According to 2017 Email Marketing Industry Census 67% marketers have been ‘very’ or ‘quite’ successful in implementing automated email marketing programmes. This report also stated that 30% marketers to use personalization as a strategy in their email marketing efforts. Right way to follow-up can enhance the possibilities of email marketing success. HubSpot’s Aja Frost has published 23 follow-up sales email templates marketers can use for their email marketing needs. Frost says, “Salespeople shouldn’t send “just checking in” emails for one very simple reason: They don’t... [...]

Email remains the most used tool to reach out more and more prospects and convert them in to clients. Right email marketing advice can help you get the best results form your email marketing campaigns. Marketing Land’s Mary Wallace has shared 12 email marketing tips for the email marketers. Wallace has addressed the points such as humanizing communications, effective subject lines, quality copywriting, call-to-action etc. On email subject lines, Wallace says, “A key driver of email open rates, subject lines perform best when either long or short. Subject lines that are 60 to 70 characters... [...]

Transactional emails are the emails that are triggered by a user interaction on your site. These emails bring an important opportunity to interact with the customers. Personalization plays an important role in achieving success in your transactional email campaigns. HubSpot writer Kevin George has shared tips along with examples on how to deal with various forms of transactional email such as welcome emails, purchase emails, cart abandonment emails etc. George says, “As a general rule of thumb, your transactional emails should be 80% informational and 20% promotional. Transactional emails... [...]

Handling email marketing campaigns is a tricky job. You need to understand your customer’s interest and priorities so that you can approach them in the right way at the right time. Marketing Land columnist Mary Wallace has shared 12 fundamentals to make your email marketing stand out. Wallace has focused on humanizing communications, managing subject lines, being concise, focusing benefits etc. On crafting a concise copy, Wallace says, “Don’t overload your emails with endless walls of text. Given the average read time for an email is 11 seconds, you’ll lose your reader if you... [...]

Internet marketers employ email as a most common tactic to reach out their prospects and clients. Some of them enjoy good open and click-through rates and some don’t. Marketing Land contributor Andrea Lehr has shared ten ways you can enhance the reach of your emails and achieve better results. Lehr says, “Getting someone to open your email is only half the battle. If your subject line is your first impression, someone opening your email is a “yes” to a second date, and the introduction to that same email is the start of a budding relationship. And like any relationship, your intro... [...]