Content marketing and email marketing go hand in hand. Email is one of the most useful tool to spread out your content. Copyblogger’s Stefanie Flaxman has shared tips on when and how to send the articles and emails to your subscribers. Flaxman says, “We all have to prioritize our work, and there are two common types of to-do lists. Short-term to-do lists: work that must get done that day … or that week Long-term to-do lists: work that is not a top priority but needs to get done eventually If you send an article pitch on a Friday or Monday, the editor might want to respond. But as... [...]

Email personalisation is very essential in the modern marketing scenario. Consumers expect tailored experiences in every channel of marketing, and email is not an exception. Econsultancy’s Kath Play has shared an email personalisation template for marketers. The template focuses on objective determination, strategy development and tactics selection. On importance of email personalization, Play says, “I’m excited to see the future of email marketing unfold because I believe ROI will increase once we embrace the idea of making email all about the customer. We can do this through... [...]

Automated email campaigns are great for marketers as they help marketers deliver a targeted sequence of email to the subscribers according to the predefined schedule. AWeber writer Julia Nitschke has shared five strategies to enable marketers design and deliver effective automated email campaigns. On sending useful content, Nitcshke says, “The fastest way to get marked as spam is by sending emails based on whatever ideas pop into your head. Instead, you should strive to send emails your audience cares about. Emails that bring value to their lives in some way. The best way to do this is by... [...]

Kissmetrics is hosting a webinar on ‘5 Key customer segments to automate and engage with through email’ on Thursday, June 22 at 10.00 am PT. The webinar will address topics such as customer segmentation and data analysis. Webinar speakers Kath Pay, Founder and Snr Consultant, Holistic Email Marketing Thue Madsen, Marketing Operations Manager, Kissmetrics Kissmetrics team says, “Successful ecommerce marketing is all about being engaging – saying the right thing (or offering the right product) to the right customer at the right time.  Engaging your prospects and customers... [...]

The WordPress Plugins page features 50,706 plugins. Many bloggers publish list of great plugins for various categories. These plugins make your blogging journey smooth and fruitful. AWeber’ Sam Hollis has shared a list of seventeen WordPress plugins that help marketers improve their email marketing efforts. Hollis says, “If WordPress is your Content Management System (CMS), there are a ton of ways you can use the tool to level up your marketing and achieve greater success. With WordPress plugins, you can do things like supercharge your list building efforts, make your website more... [...]

Social media is growing in terms of several networks now. And Instagram is growing faster than any other social media network today. Marketers use social media to promote their products and services to a wider range of people. But according to Lesya Liu of Entrepreneur, they can also build their email lists with the network like Instagram. Liu has shared four ways marketers can use Instagram to get more email subscribers. Liu says, “Few people think of Instagram as a lead-generating tool, but it definitely is — if done correctly. 1. Mention it occasionally. The first, easiest way... [...]

Email marketing survives as a long-form marketing tool. According to recent surveys, more and more marketers are planning to spend more on email marketing services. Martech Today columnist Scott Heimes advises marketers to leverage data that can deliver personalized experiences to customers through email. Heimes says, “Brands are increasingly relying on technologies that enable one-to-one conversations with customers, yet still struggle to personalize their communications to foster strong and enduring customer relationships. Fostering meaningful customer relationships through personalization Email... [...]

More and more marketers are optimistic about even better future of email marketing. Email is one of the oldest and long lasting methods of marketing till now. You need a good subscriber base to reach out more prospects and get more customers. Email marketing is popular among digital marketers for effectiveness and return on investment. Andy Favell of Econsultancy has shared a list of ingredients that marketers should consider to boost their email signups. Focusing on targeting as one of the criteria, Favell says, “You know the marketing mantra: right person, right offer, right place and... [...]

According to an Emma report 2017 Email Marketing Industry Report, 58% marketers said that they plan to increase spending on email marketing during the next year. 47% of marketers reported that email generates the most ROI for their organization. The report compiled inputs from a survey of 200 organizations and interviews with over 25 industry leaders at Emma’s annual Marketing United conference. More Findings For 68% marketers, gaining new customers and increasing revenue are ultimate measures of success 64% of marketers are not having enough time or enough personnel to do the kind of marketing... [...]

According to an Email Monday research, 27% marketers send interactive emails, 21.6% try Big Data rationalization in their emails, and 10% try to offer an omnichannel email experience. The key in trying all these tactics is to persuade your subscriber to make a purchase decision. HubSpot columnist Leslie Ye has shared ten sales email persuasion techniques marketers use in their email campaigns. On using assertive language in your emails, Ye says, “Prospects want to know what will happen to their business and their own professional brand if they buy from you. If you communicate in a way that... [...]