Email marketing can be successful with a blend of tactics. It ranges from making your subscriber to open an email, click on a link and make a purchase. HubSpot writer Aja Frost has shared seventeen examples of terrible email closing lines. Frost says, “I read more than 100 outreach emails last week looking for examples for a post on powerful closing lines. But instead of inspiration, I mostly found examples of what not to do. A bad final line can completely wreck your email. Not only is it the last thing your prospect reads, research shows it’s actually the most memorable element of... [...]

Welcome emails matter as they give you a chance to create a great first impression on your subscribers. According to Experian, welcome emails get higher open rates and click-through rates than other emails. Aweber’s Liz Willits has shared five tips to write effective welcome emails. Willits says, “If you promise a freebie or incentive on your sign up form, your welcome email should deliver it. You should design and structure your email in such a way that the incentive is prominent when subscribers open the email. Making sure that subscribers see your incentive is important, because... [...]

Email has worked well for all kinds of marketers. Even the prospects also prefer to be contacted via emails. By improving email marketing, marketers can increase their revenue and get more out of their marketing efforts. MOZ’s Ronell Smith has shared six tips that can help marketers get better email response rate. Smith says, “We can all be more effective at email, whether for marketing or for outreach. I’m of the opinion that the content marketing and SEO industries could be a lot more effective by placing as much emphasis on doing email better and more effectively as we do on social... [...]

Keeping your email subscribers with you and make them open and read your emails is a challenge. Most marketers face this, and there are many who deal with it tactfully. In a survey, some 16% people said that it is very difficult to sign up to receive promotional emails from a brand and 20% stated that it is very difficult to unsubscribe from an email list. To keep your subscribers be comfortable with your email marketing procedure, Econsultancy’s Andy Favell has sahred 10 rules that can enhance your email marketing. In rule no. 1, Favell says, “If someone wants to unsubscribe from your... [...]

Email newsletters help marketers connect with their audiences and share promotional offers with them. Newsletters are also used as a way to generate affiliate income. When it comes to naming some good email newsletters, people will have to try hard to get one. CMI contributor Sujan Patel has shared nine ways marketers can write and publish newsletters that stand out in a crowd. Sujan says, “Bad email newsletters are a dime a dozen. Whether it’s the design, copy, or the marketing message itself, if your recipients aren’t reading and being swayed to act, you’re not going to see much,... [...]

Email marketing has sustained for long and is growing. According to Email Marketing Industry Census 2017, marketers consider email as a supreme channel when it comes to delivering ROI. Econsultancy’s Jeff Rajeck has shared three ways marketers can improve their email marketing efforts. Encouraging marketers to focus on providing better mobile email experience, Rajeck says, “It’s common knowledge by now that mobile has superseded the desktop for email opens. But what is surprising is that, according to Litmus’ analysis of over 17 billion emails is that mobile became more... [...]

For successful email marketing, it is very crucial to get your email opened first. Good email templates always help attract subscribers. HubSpot’s Aja Frost has published 10 sales email templates that enjoy 60% email open rates. They are ready to modify and send email templates. Frost says, “As a writer for the HubSpot Sales Blog, I’m always crafting new email templates. And my favorite source of inspiration is in HubSpot Sales — I’ll open up “Templates” and browse the real emails HubSpot salespeople are sending their prospects. Not only can I see average... [...]

Content marketing and email marketing go hand in hand. Email is one of the most useful tool to spread out your content. Copyblogger’s Stefanie Flaxman has shared tips on when and how to send the articles and emails to your subscribers. Flaxman says, “We all have to prioritize our work, and there are two common types of to-do lists. Short-term to-do lists: work that must get done that day … or that week Long-term to-do lists: work that is not a top priority but needs to get done eventually If you send an article pitch on a Friday or Monday, the editor might want to respond. But as... [...]

Email personalisation is very essential in the modern marketing scenario. Consumers expect tailored experiences in every channel of marketing, and email is not an exception. Econsultancy’s Kath Play has shared an email personalisation template for marketers. The template focuses on objective determination, strategy development and tactics selection. On importance of email personalization, Play says, “I’m excited to see the future of email marketing unfold because I believe ROI will increase once we embrace the idea of making email all about the customer. We can do this through... [...]

Automated email campaigns are great for marketers as they help marketers deliver a targeted sequence of email to the subscribers according to the predefined schedule. AWeber writer Julia Nitschke has shared five strategies to enable marketers design and deliver effective automated email campaigns. On sending useful content, Nitcshke says, “The fastest way to get marked as spam is by sending emails based on whatever ideas pop into your head. Instead, you should strive to send emails your audience cares about. Emails that bring value to their lives in some way. The best way to do this is by... [...]