Entrepreneur has published an infographic designed by Propeller. It shares email marketing tactics focusing on the best days to send various emails. Here are some of the findings: Saturdays and Mondays are the best days to send B2B emails 10.00 am is the best time to send emails Emails sent at 12.00 am get most clicks. Explore more findings from the Propeller infographic. [...]
Archive for the 'email marketing' Category
Email marketing is vital for the growth of any organization or a brand. According to Campaign Monitor, email marketing continues to be one of the top performing tactics in marketers technology stacks. The post-subscription experience plays an important role in email marketing. AWeber’s Monica Montesa emphasizes on optimizing the landing page for better subscription rate. Montesa says, “Let’s face it: the average attention span is shorter than ever – eight seconds, to be exact. So when you craft large blocks of text, you risk lower engagement and fewer conversions. As a result,... [...]
According to a Campaign Monitor report, use of video in email marketing can boost open rates by 19%, boost click-through rates by 65% and reduce unsubscribes by 26%. Video is also seen as a time saving tools that gets viral quickly and gets better results. HubSpot’s y Kimbe MacMaster has shared three ways video can be integrated in emails for better prospecting, relationship-building and selling to achieve better open rate. MacMaster has shared three templates of email marketing in her article. Here’s what MacMaster says on using video for relationship-building: “Sometimes,... [...]
Econsultancy and Adestra have published 2017 Email Marketing Industry Census which reveals many facts on email marketing and the areas of it where marketers want to improve. The results are compiled based on a survey of 1200 marketers. Here are the key findings from the 2017 Email Marketing Census: 30% marketers plan to focus more on ‘Personalisation’ in email marketing during 2017 67% marketers stated that they have been ‘very’ or ‘quite’ successful in implementing automated email marketing programmes 66% selected ‘marketing automation capability’ as most important... [...]
Marketing and sales go hand in hand and marketers need to stay focused on both the elements that lead to email marketing and ecommerce success. Proper analysis of data can help markters implement segmentation rightly. According to an Econsultancy report, 78% of senders are doing basic segmentation and only one-third are doing advanced segmentation. Jordie van Rijn has shared five advanced data and segmentation techniques that can help markters improve their marketing and sales. Rijn says, “Segmentation is an effective marketing and sales tactic. One could say that lead scoring is segmentation... [...]
Email marketing helps markters reach out wide range of customers online. They are quite concerned about sending the emails at the right time with right contents and so on. But at the same time marketers also need to consider to analyze and apply their findings in email campaigns. Marketing Land’s Eric Stahl has shared some useful insights on how marketers can take advantage of data to improve their email marketing efforts. Stahl says, “Email is older than social media and messaging apps, but don’t underestimate its power. Eighty percent of marketing leaders cite email marketing as... [...]
Current average email open rate across different industries is 24%. With this email rules in the marketing domain. For email marketers it is a challenge to get quicker and more responses from their subscribers. To address this challenge, HubSpot’s Sophia Bernazzani has shared nine tips that can help marketers make people respond to their emails. Bernazzani has focused on email subject lines, addressing the point, use of language, use of numbers, length of email, formating etc. Bernazzani says, “A recent study from Adobe revealed that workers are spending 4.1 hours per week checking... [...]
Email marketers use breakup emails to provoke a response from a prospect who so not respond. This tactic helps email marketers generate more responses as compared to the traditional emails. According to Katharine Derum, senior sales manager at HubSpot, her team sees a 33% response rate to their breakup emails. HubSpot’s Michael Pici has shared three examples of breakup emails that work. Pici says, “The traditional breakup email doesn’t work as well as it used to. Prospects are tired of reps asking if they can close their file or if they haven’t responded because they’ve been... [...]
In email marketing, segmentation helps marketers serve right content to their subscribers at the right time. It leads the email campaigns toward higher success levels. Segementation is one of the easiest techniques marketers can adopt to launch automate email campaigns. AWeber’s Monica Montesa has shared some useful tips to use segmentation for running automated welcome campaigns. Montesa says, “With email automation, you can nurture relationships and save valuable time by letting your emails do all the work for you. With segmentation, you can send more relevant content to targeted... [...]
MailChimp, a provider of marketing automation for e-commerce businesses, has announced the availability of free marketing automation features for all MailChimp users. According to MailChimp, these new set of features will enable marketers to send right messege at the right time and will help them improve thier marketing efforts. MailChimp team says, “Do you have an established customer base you want to grow? Decide what type of campaign under the Sell more stuff or Boost loyalty sections works for you. Here are just a few of the things you can do: Follow up on purchases Send order notifications Recover... [...]