Marc Wayshak says, “Prospecting by email can be challenging — and unrewarding. After sending thousands of emails and receiving only a handful of responses, many salespeople give up entirely. But instead of resigning yourself to getting sent to spam, it’s time to take a hard look at your ineffective prospecting emails and figure out what they’re missing.High-level prospects are bombarded with hundreds of emails every day. It’s no surprise that your sales emails need to be crafted with care if you want your recipients to open, read, and respond to them.The following nine strategies... [...]

Michael Guta says, “A company known for more than a decade as a email marketing platform is launching into social media advertising as well.  Email provider Mail Chimp has announced the introduction of Facebook (NASDAQ:FB) Ad Campaigns, which according to the company will help users engage with existing customers and reach out to new ones.The platform for Facebook Ad Campaigns can be accessed from the same place on the site where MailChimp users create their email marketing campaigns. And using its reporting tool, you will be able to monitor which ads are delivering so you can better target... [...]

Ted Dhanik says, “Reportedly, 83 percent of marketers consider email their primary lead generation channel. While email marketing can be a cost-effective way to reach new prospects and stay in touch with existing customers, its popularity as a marketing tactic demands that you understand how to optimize your email campaigns in order to cut through the clutter.Here are some important email marketing tips to keep in mind when you design your next email marketing campaign.The day of delivery matters.The “best time” to send emails depends on your unique product/service, customer base... [...]

Michael Pici says, “Email can be an extraordinarily effective prospecting tool. Most prospects check their inboxes throughout the day, so you’re engaging them where they’re already spending time.Another benefit to emails: If you craft them strategically, buyers should only need a minute or two to read and respond. They can quickly move on to other work.However, no matter how many advantages this prospecting channel has, your results will always reflect your technique. You can’t simply blast prospects with generic, salesy messages and expect your calendar to fill up with meetings.For... [...]

Victoria Godfrey says, “Marketing automation technology is designed to automate portions of the marketing process and provide data that helps marketers and brands determine who to target across multiple outreach methods. But it’s not just a tool; marketers use automation technology to strategize and implement business decisions.When using marketing automation platforms to maximize email efforts, marketers need to choose the correct tool with the proper features and use the data produced to its greatest potential. Once marketers are able to gain insight into how recipients are engaging... [...]

Leslie Ye says, “If eyes are the gateway to the soul, a subject line is the gateway to an email. Everything a prospect needs to know about an email is in the six to eight words they see in their inbox: Do you seem human? Do you have interesting insights to share? Does it seem like you could potentially help?Prospects will make assumptions about the answers to those questions the moment they read a subject line. if you choose your words wrong, your emails will never get opened. It doesn’t matter how good your insights are or how cute the GIF you included is — if your subject line... [...]

Chad White says, “Email is always evolving, so marketers’ email marketing programs must always be changing as well to ensure that they’re still relevant to consumers and that they create great subscriber experiences. With that in mind, here are seven relatively easy wins to consider adding to your email marketing to-do list this year:1. Use more retina-optimized imagesIn 2010, Apple introduced the iPhone 4, which had a Retina screen with four times the pixel density of previous screens. Now high-DPI screens are everywhere, not just in Apple products.However, brands have been slow to... [...]

Monica Montesa says, “Now that we’re a few weeks into the New Year, the reality that it’s time to commit to the goals you’ve set for yourself is probably settling in right about now.If email marketing is on your to-do list for 2017 (and I hope it is!), you’ll want to start with setting measurable and attainable goals. After all, when you have clear objectives and targets to aim for, it can make it easier for you to stay motivated and execute a game plan that helps you get the list growth, engagement rates and business results you’re looking for.To help you get started, here are... [...]

Tom Tate says, ““More subscribers, more sales.”This is the typical New Year’s resolution for an email marketer. Every other marketing blog and guru wants to teach you how get your next 10,000 subscribers or offer “the secret technique” to quadrupling your list growth overnight. You can attend webinars, buy info products and take online courses to help you build an impressively long list of email addresses in a database.And there’s nothing wrong with that, but before you start plugging away daily growth goals in a spreadsheet and investing in high-converting plugins and widgets,... [...]

Rieva Lesonsky says, “What’s the best way to stay in touch with your retail customers? According to a recent study, email blows all other marketing methods out of the water. Respondents of all generations, from Generation Z to Baby Boomers, prefer email communications from retailers by a wide margin.How wide? Overall, 68 percent of consumers surveyed prefer to receive brand communications from retailers via email; just 6.9 percent prefer the next most popular method, in-store communications. (Rounding out the list, 5.6 percent prefer text messages and 4.5 percent prefer communications... [...]