Leslie Ye says, “If eyes are the gateway to the soul, a subject line is the gateway to an email. Everything a prospect needs to know about an email is in the six to eight words they see in their inbox: Do you seem human? Do you have interesting insights to share? Does it seem like you could potentially help?Prospects will make assumptions about the answers to those questions the moment they read a subject line. if you choose your words wrong, your emails will never get opened. It doesn’t matter how good your insights are or how cute the GIF you included is — if your subject line... [...]

Chad White says, “Email is always evolving, so marketers’ email marketing programs must always be changing as well to ensure that they’re still relevant to consumers and that they create great subscriber experiences. With that in mind, here are seven relatively easy wins to consider adding to your email marketing to-do list this year: 1. Use more retina-optimized images In 2010, Apple introduced the iPhone 4, which had a Retina screen with four times the pixel density of previous screens. Now high-DPI screens are everywhere, not just in Apple products. However, brands have been slow to... [...]

Monica Montesa says, “Now that we’re a few weeks into the New Year, the reality that it’s time to commit to the goals you’ve set for yourself is probably settling in right about now. If email marketing is on your to-do list for 2017 (and I hope it is!), you’ll want to start with setting measurable and attainable goals. After all, when you have clear objectives and targets to aim for, it can make it easier for you to stay motivated and execute a game plan that helps you get the list growth, engagement rates and business results you’re looking for. To help you get started, here are... [...]

Tom Tate says, ““More subscribers, more sales.” This is the typical New Year’s resolution for an email marketer. Every other marketing blog and guru wants to teach you how get your next 10,000 subscribers or offer “the secret technique” to quadrupling your list growth overnight. You can attend webinars, buy info products and take online courses to help you build an impressively long list of email addresses in a database. And there’s nothing wrong with that, but before you start plugging away daily growth goals in a spreadsheet and investing in high-converting plugins and widgets,... [...]

Rieva Lesonsky says, “What’s the best way to stay in touch with your retail customers? According to a recent study, email blows all other marketing methods out of the water. Respondents of all generations, from Generation Z to Baby Boomers, prefer email communications from retailers by a wide margin. How wide? Overall, 68 percent of consumers surveyed prefer to receive brand communications from retailers via email; just 6.9 percent prefer the next most popular method, in-store communications. (Rounding out the list, 5.6 percent prefer text messages and 4.5 percent prefer communications... [...]

Sarah Quinn says, “Every day, 205 billion emails are sent and received. Inboxes are fit to bursting. It’s safe to say email is a tough game, but there are still ways to win. 1. Expert copy If your copy isn’t up to scratch, your click-through rate is going to sink way down. So it’s very important to hire copywriters that are capable of creating expert copy for your marketing emails. Consumers are used to receiving marketing emails, in fact, they’re sick of receiving so many. In order to stand out in their inboxes, your copy has to be clever, engaging and more importantly persuasive,... [...]

Greg Randall says, “Though cart abandonment emails continue to be a hot topic, more focus needs to be placed on how marketers can build more impactful emails to prompt the right consumer actions.  Simply activating an automated email with some lines of copy and a link back to a site is not an enough to lure consumers away from their busy lives and complete an action a retailer wants him/her to take. To drive revenue, the construction of cart abandonment emails requires more thought and planning in three key areas: Email layout The ideal content recipe Content hierarchy Before delving... [...]

Olivia Dello Buono says, “The idea of an online course can intimidate even the most experienced of marketers. There are a lot of moving parts that go into it: the planning, the prep, the promotion. But it’s also really exciting (!!). This is your opportunity to share your passion and expertise with the world. In this week’s #EmailChat, we broke down the common questions and hurdles that come with creating your first online course. Special thanks to Madalyn Sklar, Social Media Expert/Podcaster/Blogger, for sharing her expertise with our community! Have a passion and expertise? A... [...]

Barry Feldman says, “When it comes to business blogging, how much time do people put into creating posts? How long are their articles? What goes into them? How often do they publish new content? How do they promote their posts? Do they measure the results? The answers to any and all of the questions deliver interesting insights on the state of digital marketing. And thanks to the work of Orbit Media Studios, this data has been collected, made available and fun to consume. For three years running, Andy Crestodina — the web design and development company’s co-founder —... [...]

Ramit Sethi says, “You nailed the meeting with a key VIP. Now, the first step in building a long-lasting relationship with this key player is to write a great thank you note. But should you text, send an email or write a card? What should you write, other than “thanks for the meeting”? Depending on the meeting and your relationship with the person, these details may or may not matter. But at GrowthLab.com, where entrepreneurs go to launch and grow their online business, we believe in stacking the deck in our favor with a crisp thank you email, standing out from the 99 percent of people... [...]