Ginny Marvin says, “Google agreed to change its email scanning practice on Tuesday as part of a court settlement, The Verge first reported. The changes involve the way the company scans emails for ad serving purposes. With this agreement, Google will no longer scan emails to collect data used for ad targeting before emails hit users’ inboxes. In the class action suit — Matera v. Google, Case No. 5:15-cv-04062, filed in 2015 — plaintiffs argued that scanning emails before they are received by users violates the Wiretap Act and the California Information Privacy Act. The plaintiff represented... [...]

Tom Tate says, “Does your email marketing strategy start with a signup and end with a send? Are all of your conversions happening solely on your website? Are you typically out of the office and struggling to write engaging content? If so, it’s time to level up and do more with email on-the-go. An effective email marketing campaign is always on, always connected and constantly working for you and your business – much like your trusted mobile phone or tablet. Here are three strategies to help you visualize the data that drives your success, grow your list (no matter where you are) and... [...]

Monica Montesa says, “‘Tis the season for decorating all the things for the holidays: your house, your desk at work, and even your emails. But before you douse your next holiday email in glitter, tinsel and garland, it may be good to take a step back and ask yourself if it’s creating the right experience for your subscribers. While your intentions may be good in that you’re embracing an important time of the year, there are some design principles to keep in mind. So how can you be sure your emails convey a festive winter wonderland and not a winter disaster? I teamed up with our Email... [...]

Amy Gesenhues says, “According to eDataSource, an email marketing and e-commerce analytics platform, Amazon’s email marketing efforts have outperformed seven other retailers so far this month. Tracking campaigns sent between November 29 (the day after Cyber Monday) through December 10, the e-commerce giant sent 1,691 email campaigns – earning 96.6 percent inbox placement and a 19.8 percent read rate. Looking at email marketing efforts for Amazon, Toys R Us, Macy’s, Dicks Sporting Goods, Best Buy, Walmart, Kohl’s and Target, eDataSource tracked the total campaigns sent, read rates... [...]

Olivia Dello Buono says, “Raise your hand if list building is on the top of your to-do list. 🙋🏼 Email marketing helps you build relationships, grow your community and drive traffic to your website again and again. It’s a non-negotiable for the modern marketer. And our industry friends agree: We asked 15 of them to share the number one list building tactic that helped them grow their own email list so you can start seeing success of your own. 1. When it comes to your sign up form, less is more Erin King, Sr. Email Marketing Manager at Litmus A painless sign-up process is essential... [...]

Megan Conley says, “From the subject line to the closing, there’s a science to writing the perfect email. Include too many pictures, and your clickthrough rate may decrease. Write too much text, and your message may overwhelm your reader — especially considering 48% of emails are opened on a smartphone. In our ebook, How to Write the Perfect Email, we’ll walk you through the 14 key steps to optimize your marketing emails for opens, clicks, subscribers, and more. We’ll cover how to: Prioritize the goals of your emails Nail the tone of your email to build trust with... [...]

Jeff Rajeck says, “Despite the numerous predictions about its demise, it is now clear that email is not going anywhere. Most people’s lives are so entangled with their emails that living without them would be unthinkable. For anyone who is in doubt, a study by the Radicati Group estimates that there are now 2.6bn email users worldwide, and there will be 2.9 bn by 2019. Usage is not declining either. Another recent report found that a typical office worker checks email 74 times per day, more than three times as often as they check Facebook. Unsurprisingly, therefore, email marketing... [...]

Nikki Gilliland says, “We’re hurtling head first into December now, which means Christmas emails are in full swing. So, how are fashion brands executing this year? Here are examples from six top retailers, and for more on this topic check out these resources: Email Marketing Industry Census 2016 Email & eCRM Training Courses ASOS Like its Black Friday efforts, ASOS’s Christmas emails are designed to effectively engage its young user base”. Six examples of Christmas email marketing from fashion retailers Econsultancy  [...]

Olivia Dello Buono says, “What does the future of email marketing hold? 🔮 Great question! If we had a crystal ball, we’d be able to tell you. But since that wouldn’t be the most accurate, we asked five email marketing experts to share their data-backed predictions. In this week’s #EmailChat, we looked back on some of the best email trends of the year (along with some not-so-great ones) and what it means for marketers moving forward. Special thanks to our friends at AddThis, Litmus, MailCharts, Movable Ink and Express Writers! The biggest email updates in 2016 GIF usage went... [...]

Jonathan Long says, “Throughout the years, email marketing has remained one of the most effective ways to convert prospects, as well as existing customers, into sales and revenue. When you take the time to build an email list, it gives you the ability to reach your audience at any time — your prospects and customers are within feet of their mobile devices 24/7. Email marketing also provides you with a lot of data that can be used to evaluate performance and make improvements — open rates, click-through rates, spam complaints, unsubscribe rates, etc. So, how do you improve your... [...]