Lauren Pedigo says, “Is your website ready to attract and convert mobile website visitors into leads? According to Adobe, companies with mobile-optimized sites triple their chances of increasing mobile conversation rate to 5% or above. If that’s not enough to sell you on the importance of delivering a mobile-optimized experience, Google recently announced that more Google searches take place on mobile devices than on computers in 10 different countries including the United States and Japan. All this talk of mobile got me thinking about how website visitors were accessing our offers.... [...]

Kylie Davidson says, “Simple, direct and bare. When your company and process is known around the world, a blank page with little competing content can not only work, but it can work really well. What about new visitors? Imagine coming to this page for the first time, with little to no context of the company. What is this company? If I type something in that text box, for example, where will it take me? Simplicity is not always a key to effective website optimization“. Landing Page Optimization: An overview of how one site increased leads by 155% MarketingExperiments Blog  [...]

Henneke says, “Boosting conversions seems simple enough. Your landing page looks beautiful. You tell people what you offer. And when web visitors arrive, the cash register starts ringing and the dough rolls in. So, why is it that our conversions often suck? Why doesn’t the register ring more often? Why do people click away rather than take us up on our magnificent offers?“. 9 Landing Page Goofs that Make You Lose Business ‘Copyblogger’ Blog  [...]

Andrea Francis says, “You’ve spent a lot of energy (and budget) getting targeted traffic to your website. Unfortunately, those visitors aren’t doing what you want them to do when they get there. But why? Often times this comes as a result of landing page friction — a barrier that prevents your visitors from completing the action you’d like them to take. Whether your copy is too long, your button text isn’t compelling enough, or you’re lacking social proof, you need to start by identifying the points of friction before you can turn them around. To help you... [...]

Ayaz Nanji says, “Marketing leaders say A/B testing is the most effective website landing page optimization tactic, according to a recent report from Ascend2 and Act-On Software. The report was based on data from an online survey of 176 marketing leaders (73% working at B2B-focused companies, 27% at B2C). Some 52% of respondents say A/B testing is one of the most effective methods for optimizing conversion rates on website landing pages; copy optimization ranks as the second most effective method (48%), followed by segmentation/targeting (43%)“. The Most Effective Landing Page Optimization... [...]

Henneke says, “Ever wonder what you could do to stop people from bouncing off your landing pages? You work hard to polish your sales copy. You’ve even recorded a snazzy demonstration video. But when you check your site’s analytics? You feel soooo frustrated. And the worst thing is … you don’t know what else you can do. How can you improve your conversion rates?”. The Savvy Marketer’s Checklist for Seductive Landing Pages ‘Copyblogger’ Blog  [...]

Chow says, “We have chatted a bit on here about how to create great landing pages.  We have looked at design ideas, along with other random ideas.  What we felt was in order was an A-Z  guide to creating an effective landing page, that would spell it out for everyone in complete package right here.  Lets take a look at all the things that go into making a fantastic landing page. Lets start by talking about why we even have people coming to our landing page.  The first thing we are likely wanting to be concerned with is Call To Action.  Even though technically almost all of the pages you... [...]

Graham Charlton says, “Landing pages have been evaluated by Google as part of Quality Score since 2005, which has an affect on CPCs and ad positions.  In this excerpt from our PPC Best Practice Guide, here are four ways to improve landing page Quality Score… What is quality score?  According to the big G: Quality Score is an estimate of the quality of your ads, keywords, and landing page. Higher quality ads can lead to lower prices and better ad positions. Landing pages are one factor in Quality Score, along with things like ad quality and previous CTR”. Four ways to improve the Quality... [...]

Aurelie Chazal says, “Hi there fellow marketing ninja (or just digital marketer as we used to be called) Hope 2015 started out good for you. My main work resolution for 2015 is to focus on people. – I don’t care about gaining more followers if I don’t get to talk to them. – I don’t want more email subscribers if the only thing I know about them is when and how many times they open my emails. – And… I don’t care if my conversion rate goes up by 5% after I change the text on my CTA. I want to know “why”. Why people chose our product over others or why they are not buying from... [...]

Ginny Soskey says, “Putting together an A+ landing page can be tricky. There are so many elements that a top-notch landing page needs, and making those elements the “best” they can be often depends on what your landing page goals are. Take form length, for example. It’s just one of the many components you need to optimize, but best practices will tell you that both short and long forms perform well — it all depends on whether you want to generate a lot of (potentially) lower quality form submissions, or a smaller number of higher quality submissions. So if you’re... [...]