Assaf Dudai says, “Reams of articles and blog posts have been written about how to create the perfect landing page. Is there anything more to say? Absolutely! Would you tell Stephen King that enough horror stories have been written already? No, you wouldn’t. So until the Perfect Landing Page is created—an imaginary creature, no doubt—we will continue tweaking and testing, sharing and arguing the merits and faults of every element of the landing page. In that spirit, here are three ways you can improve landing pages. 1. Start nurturing right away in the ‘thank you’ screen We’ll... [...]

Sarah Quinn says, “SEO. The tormentor of all marketers. Loathe it or hate it, you need it in order to bring organic users to your site. In this article, we take a look at the five steps you can take to build the most SEO friendly landing page you can. 1. Think Keywords When thinking “SEO friendly”, you must also think “Keywords”. After all, how do users search for content on the web? They type keywords into search engines. Before you begin writing content for your landing page, you need to decide what your keywords are going to be. Ask yourself: “What do people... [...]

Lesya Liu says, “When you run any type of online ad to increase traffic to your website, where do you send that traffic? Are you directing people to the homepage or other generic page? Stop wasting your money, and pause any paid promotion you have going on — until you read this article. Now that I’ve saved a little bit of your budget, let’s talk about landing pages. Landing pages are pages on your website that are built with two things in mind — a specific campaign and a specific goal or a particular action you want your new traffic to take. Landing pages, if built right,... [...]

Ginny Soskey says, “Putting together an A+ landing page can be tricky. There are so many elements that a top-notch landing page needs, and making those elements the “best” they can be often depends on what your landing page goals are. Take form length, for example. It’s just one of the many components you need to optimize, but best practices will tell you that both short and long forms perform well — it all depends on whether you want to generate a lot of (potentially) lower quality form submissions, or a smaller number of higher quality submissions. New Call-to-action So... [...]

Alex Painter says, “The quality of a landing page can make or break a marketing campaign. But even a page that’s beautifully designed and expertly written will fall flat on its face if customers abandon it before it finishes loading. Here are four simple tips to help you build a fast, resilient landing page. 1. Keep it light As a general rule, a web page that relies on a few small objects will load faster than a page that uses lots of large objects. Avoiding visual clutter is good practice for landing pages anyway, so a well-designed landing page won’t be overloaded with super-sized image... [...]

Demian Farnworth says, “You’ve probably heard us talk about landing pages a lot around here. There is a good reason for that. When executed correctly, a landing page is a powerful tool that helps you gain new subscribers, sell your products, and more. But what exactly is a landing page? “. Landing Pages Defined in 60 Seconds Copyblogger  [...]

Miriam Ellis says, “When tasked with developing a set of city landing pages for your local business clients, do you experience any of the following: brain fog, dry mouth, sweaty palms, procrastination, woolgathering, or ennui? Then chances are, the diagnosis is a fear of local landing pages. But don’t worry! Confusion and concern over this common challenge have made it an FAQ in the local column of the Moz Q&A forum, and my goal here is to give you a prescription for meeting these projects with confidence, creativity, and even genuine enjoyment! Up ahead: a definition, a “don’t”... [...]

MOZ team says, “How do you take your potential customers’ problems and turn them into a conversion success? If you’re having trouble with low conversion rates on high-traffic landing pages, don’t worry — there’s help. In today’s Whiteboard Friday, Rand shares a process to turn your landing page objections into improved conversion rates”. Overcoming Objections on Your Landing Pages MOZ Blog  [...]

Perry Marshall says, “We’re sure you understand why a good landing page is so essential to your success, so let’s look at what a high-converting landing page should include. This information we’re sharing with you is the result of years of testing and millions of dollars in ad spend, and has proved successful across dozens of different local business verticals. It’s what we’ve found works the best for local businesses looking to get their phones ringing. Header The header is the section at the very top of your site. It should be relatively narrow because you don’t... [...]

Perry Marshall says, “Especially when you’re paying per click for your Google ads, the conversion on your landing page is the most important part of the process. Why? Because if you’re only paying when someone clicks on one of your ads and goes to your landing page, it’s the landing page that’s going to make or break your campaign (we’re assuming here that your keywords and ads aren’t completely out of whack). So you better be darn sure your landing page(s) effectively and efficiently convert visitors into quality leads for your business. Any pay-per-click (PPC) manager can... [...]