The Digital Marketing Depot has published a free report titled ‘Creating Landing Pages That Convert’. The DMD teams says, “If you’re new to creating landing pages, this guide will give you the scoop to get going. If you’ve got a few under your belt, you’ll get actionable tips to make them perform even better. Grab your copy to find out: What a landing page is and is NOT. Planning & creating the perfect landing page. Testing & optimizing: Why your landing pages are never done”. Creating Landing Pages That Convert Digital Marketing Depot  [...]

Unbounce, a landing page creation tool helps HTML developers create impactful landing pages. One of the limitations of Unbounce is that its each landing page can only have one embedded form. MOZ columnist Robin Lord has published an article suggesting some possibilities to deal with this ‘one form’ problem in Unbounce. Lord says, “Now that we’ve established the problem, let’s run through some solutions, shall we? Fortunately, there are a few possible ways to solve this problem, either using built-in Unbounce tools or by adding code through open HTML, CSS, and JavaScript inputs. It’s... [...]

Creatively designed advertisement is something you need to have to make people come over to your website and make a purchase. Google ads are being supported with the necessary tools for effective design but still knowing the ways of making them more attractive can improve your probability to attract customers. Entrepreneur contributor Perry Marshall has shared three ways to create effective Google display ads and landing pages. Marshall says, “Assuming you’re not a hands-on graphic designer, you have three good options when it comes to creating Google Display Ads and landing pages: 1.... [...]

Your website remains at the heart your marketing strategy and its landing page works to influence your visitors so that you can convert them into customers. Econsultancy columnist Nikki Gilliland has share eight steps to achieve landing page success. Gilliland says, “Before we get into the weeds, let’s start by outlining what we mean by landing pages. In basic terms, it refers to a page on a website that has been specifically designed to encourage visitors to take a particular action when they arrive from another marketing channel. The action might simply be clicking through to another... [...]

Designing an effective landing page is a great way to drive traffic, improve your SEO and build your brand. Rightly planned landing pages lead customers to a specific product, service or offer and encourage them to take action. Entrepreneur magazine contributor Perry Marshall has shared eight essential components of an effective landing page. Marshall says, “Your landing page will perform best when it looks and feels like a natural continuation of your ad. What keywords or phrases made your ad sing? What colors or images got people’s attention? What ballsy promise did you make? Don’t... [...]

Well-designed and attractive landing pages help marketers in improving their conversion rates. A right landing page helps webmasters attract more prospects and convert into customers. HubSpot’s Karla Cook has shared sixteen examples of effective landing pages. Cook says, “How do you convince your visitors to take the plunge on your website? There are so many elements that a top-notch landing page needs, and making those elements the “best” they can be often depends on what your landing page goals are. Take form length, for example. It’s just one of the many components... [...]

Landing pages help marketers effectively capture the attention of visitors. An effective landing page helps them generate leads, sell products and collect data. HubSpot has published an ebook titled ‘How to Design & Optimize Landing Pages’. It offers an in-depth guidance on optimizing landing pages. This ebook teaches: What landing pages are and why they’re important. What an optimized landing page looks like (with examples). How to A/B test your landing pages. How to measure the success of your landing pages. HubSpot’s ‘How to Design & Optimize Landing... [...]

Khaled Saleh says, “Landing pages are a crucial element of inbound marketing strategies. Companies that have increased the number of landing pages from 10 to 15 see 55 percent growth in the total number of leads, so with this in mind, you need to reconsider your marketing strategy. What we’ve noticed over our more than 30 years of experience in the industry is that one of the biggest challenges marketers face is landing page optimization. On average, a typical landing page converts anywhere between 1 percent and 3 percent. But the plethora of companies that are optimizing have landing pages... [...]

Itai Elizur says, “So you and your marketing team spent quite a significant amount of time choosing the most appropriate template and messaging for your landing page, and didn’t get enough traction? Often due to a high bounce rate, this phenomenon is a real problem for marketers struggling to convert users. While landing pages will vary according to the desired call-to-action, some items must appear for users to actually pay attention to the messaging. Therefore, regardless of whether you opt for a fully customized landing page or an automated service, make sure to consider the following... [...]

Michael Guta says, “Even though technically a landing page is any web page that a visitor can ‘land on’, it is a page uniquely designed for a call to action or CTA. This of course will vary depending on what your goal is when someone visits the landing page. And if it succeeds in guiding them to your intended conversion goal, then your landing page has done its job. As a standalone part of your website, creating a good landing page is essential whether you want to monetize your site or not, if your goal is to convert your users. Creating the right landing page will require the right tool,... [...]