Khaled Saleh says, “Landing pages are a crucial element of inbound marketing strategies. Companies that have increased the number of landing pages from 10 to 15 see 55 percent growth in the total number of leads, so with this in mind, you need to reconsider your marketing strategy. What we’ve noticed over our more than 30 years of experience in the industry is that one of the biggest challenges marketers face is landing page optimization. On average, a typical landing page converts anywhere between 1 percent and 3 percent. But the plethora of companies that are optimizing have landing pages... [...]

Itai Elizur says, “So you and your marketing team spent quite a significant amount of time choosing the most appropriate template and messaging for your landing page, and didn’t get enough traction? Often due to a high bounce rate, this phenomenon is a real problem for marketers struggling to convert users. While landing pages will vary according to the desired call-to-action, some items must appear for users to actually pay attention to the messaging. Therefore, regardless of whether you opt for a fully customized landing page or an automated service, make sure to consider the following... [...]

Michael Guta says, “Even though technically a landing page is any web page that a visitor can ‘land on’, it is a page uniquely designed for a call to action or CTA. This of course will vary depending on what your goal is when someone visits the landing page. And if it succeeds in guiding them to your intended conversion goal, then your landing page has done its job. As a standalone part of your website, creating a good landing page is essential whether you want to monetize your site or not, if your goal is to convert your users. Creating the right landing page will require the right tool,... [...]

Paul Cheney says, “Best practices on the internet are often just pooled ignorance. Rotating sliders (or banners) are considered one of these so-called “best practices” by many. It’s one thing if you’re using them for page views, but quite another when using them for a conversion-focused landing page. In this video, Flint McGlaughlin, CEO, MarketingExperiments, discusses how Robert from TransUnion can optimize the first four to six inches of the company’s landing page, including how to use the space currently devoted to a rotating slider”. Do Rotating Sliders Work? Optimizing... [...]

Lindsay Kolowich says, “What does being in a “content rut” mean to you? Perhaps the words remind you of writer’s block, when you couldn’t think of fresh topic ideas. (We’ve all been there.) Or maybe it makes you think of those days, weeks, or even — horror of horrors — months when your content seems to be falling kind of flat. There’s one other thing it might make you imagine — the kind of content rut with the same types of content getting created over and over again, instead of mixing it up. A big part of building a strong content strategy... [...]

Lindsay Kolowich says, “Landing pages exist to serve one purpose: getting website visitors to convert to the next stage in the buying journey. Although their purpose is simple enough in theory, actually designing a successful landing page requires some detailed planning and creative testing. Regardless of what your business is selling or the conversion action you hope to instigate, it’s helpful to get inspired by seeing what other great landing pages look like. And because there’s no one “right” way of doing a landing page, you’ll want to check out examples... [...]

Beth Hayden says, “It was May 2015, and I was sitting in the audience at Rainmaker Digital’s Authority Rainmaker conference in Denver, Colorado. Sonia Simone was about to give a presentation called “Dr. Evil’s Guide to Landing Page Design and Optimization,” and I was excited to learn from one of my personal copywriting heroes. At the time, I was familiar with certain landing page “rules” — like writing compelling headlines, testing different button colors, and eliminating distracting design elements — but other than that, writing the copy seemed like some magical activity. But... [...]

Mona Elesseily says, “When it comes to success with paid search, it’s not just about ad copy. You have to pay attention to your ad extensions and your landing pages as well. In this article, I’ll discuss the specific ad features and page elements that searchers/shoppers want when they’re shopping online. I’ll also cover ways to also incorporate the elements using PPC/paid search. At the beginning of every section, I’ve included the percentage of shoppers who want specific elements, so you can prioritize your element efforts. Note: Statistical data in this article is pulled... [...]

Assaf Dudai says, “Reams of articles and blog posts have been written about how to create the perfect landing page. Is there anything more to say? Absolutely! Would you tell Stephen King that enough horror stories have been written already? No, you wouldn’t. So until the Perfect Landing Page is created—an imaginary creature, no doubt—we will continue tweaking and testing, sharing and arguing the merits and faults of every element of the landing page. In that spirit, here are three ways you can improve landing pages. 1. Start nurturing right away in the ‘thank you’ screen We’ll... [...]

Sarah Quinn says, “SEO. The tormentor of all marketers. Loathe it or hate it, you need it in order to bring organic users to your site. In this article, we take a look at the five steps you can take to build the most SEO friendly landing page you can. 1. Think Keywords When thinking “SEO friendly”, you must also think “Keywords”. After all, how do users search for content on the web? They type keywords into search engines. Before you begin writing content for your landing page, you need to decide what your keywords are going to be. Ask yourself: “What do people... [...]