Video has become an incredible and powerful tool to pass your message and market your products and services. According to a HubSpot research, 43% of people want to see more video content from marketers and 51.9% of marketing professionals consider video as the type of content with the best ROI. To help marketers excel in the video marketing domain, Entrepreneur contributor Michael Georgiou has mentioned the eleven common video marketing mistake that marketers make. Georgiou says, “Video marketing is huge right now and if you do it right, it can yield incredible results for your business.... [...]
Archive for the 'Online Video Marketing' Category
MarketingProfs is hosting a webinar on ‘How to Add Live Streaming Video to Your Marketing Mix’ on Thursday, October 19, 2017 at 12.00 pm ET. Ashly Faus says, “When Periscope came online it fundamentally changed video marketing. It gave live streaming video to the masses. Now, with other companies offering live streaming video opportunities (think Facebook, Snapchat, Instagram, and YouTube), it’s become a must-have in every marketer’s quiver. But how exactly do you get started with it? In this Teach Me How seminar, you’ll learn how to use live stream video to... [...]
The social media analytics provider quintly’s recent research has revealed that the Facebook native videos get 530% more comments as compared to other videos. This research covered the analysis of 187,000 Facebook profiles and more than 7.5 million Facebook posts during January – July 2017. The study also found that the Facebook native videos have 477% higher average share rate and 168% higher average interaction rate. quintly’s Digital Communications Manager Nils Herrmann says, “The continuous rise of Facebook’s native videos didn’t stop since our latest study. No other... [...]
MarketingProfs is hosting a webinar on ‘How to Add Live Streaming Video to Your Marketing Mix’ on Thursday, October 19, 2017 at 12.00 pm ET. Ashly Faus says, “When Periscope came online it fundamentally changed video marketing. It gave live streaming video to the masses. Now, with other companies offering live streaming video opportunities (think Facebook, Snapchat, Instagram, and YouTube), it’s become a must-have in every marketer’s quiver. But how exactly do you get started with it? In this Teach Me How seminar, you’ll learn how to use live stream video to... [...]
According to a CISCO research, online videos will account for more than 80% of all consumer internet traffic by 2020 and more than 500 million hours of videos are watched on YouTube everyday. Video can be a great tool for streamlining your marketing efforts. Entrepreneur contributor Daniel Marlow has shared three ways marketers can use video to enhance their marketing efforts. Marlow says, “Consider two tools that airlines use to communicate safety information: Would you rather read a 2D print pamphlet in the seat back in front of you or watch a video with music involving actors and stunts?... [...]
HubSpot columnist Sophia Bernazzani has published an infographic that features 127 facts about video marketing. Bernazzani says, “Do you remember when the music video for “Gangnam Style” was everywhere? Seriously, it felt like everywhere on the internet, TV, and radio, you could find Psy dancing to the infectious hit song. What you might not remember about “Gangnam Style” is that it was record-setting: Back in 2012, it was the first video on YouTube to reach one billion, and then two billion views. It’s just one of many — 127, to be precise —... [...]
According to a Google survey, 50% of internet users look for videos related to a product or service before visiting a store. Another research from TubularInsights states that 500 million people watch videos on Facebook everyday. Video has become a vital part of your marketing strategy on social media too. Videos with creative efforts and attention-grabbing content can help your sales efforts pay back. Marketing Land contributor Sweta Patel has shared five important metrics to help marketers measure their Facebook video performance. Patel says, “Here are the metrics that matter the most... [...]
Video is a great tool to share things about your brand and the products. By crafting unique content-rich videos you can convert more prospects into customers this during the season. Marketing Land columnist Brent Hieggelke has shared four ways marketers can strengthen their video marketing efforts during holidays. Hieggelke says, “Summer is officially over, kids are back in school, and it’s time to start diving into holiday planning. Brands can avoid the rush of the holidays by doing some of the legwork now. At Brandlive, my employer, we assembled some of the key details to start considering... [...]
Content Marketing Institute is hosting a webinar on ‘5 Steps to Revamping Your Video Marketing’ on Wednesday, September 27 at 2.00 pm EDT. The webinar will guide the attendees on bringing changes to their video marketing strategies that can help them generate more revenue. Webinar Speaker Paul Casinelli, Vice President of Product Marketing and Strategy, Brightcove Stephanie Stahl, General Manager, Content Marketing Institute CMI team says, “Video is the most effective marketing tool you have, but you’re misusing it. Video strategy is not a video on your homepage — it is... [...]
In today’s marketing arena, video has a special place. It is one of the most used marketing tools today and for promotion of most products marketers prefer to utilize videos. When it comes to social media, video rules there too. And with the right posting strategies and by offering quality content in the video marketers can surely improve their chances to be more successful in improving their conversion rates. Econsultancy columnist Nikki Gilliland has shared four ways to use social video to improve conversion rate. Gilliland says, “According to a recent report by Animoto, social video... [...]