Using live video is a great tactic to establish new connections and promote your products and services. There are many livestreaming tools available which make it easy for anyone to do it. Content Marketing Institute columnist Jessika Phillips has shared an in-depth article on livestreaming and the tools you can use. Phillips says, “While livestreaming may feel unrehearsed, you need a plan. Define your audience. Figure out who you are trying to connect with and ask yourself whether you have the expertise or credibility to satisfy that audience. If not, can you invite someone to join you... [...]
Archive for the 'Online Video Marketing' Category
HubSpot has published a video on ‘The Top Video Typography Trends of 2018‘. In this video the company has put together the top trends in text graphics used on video. For your convenience, we have embedded the video here. HubSpot [...]
Clive McGonigal just released new Image and Video Optimization Software that makes it simple to optimize all your videos and images in mass. McGonigal says it’s the SEO tool you have been waiting for. This new software, called Mass Optimizer, automatically provides: ► One click Optimization – Whole Folders of Images ► One click Optimization – Whole Folders of Videos ► Keyword Optimization for your Metadata and More ► Adding Latitude, Longitude Geo Location Data ► Adding ‘Spintax’ Articles for Unique Variations of your content. An especially nice thing is... [...]
The Entrepreneur magazine team has published a video featuring Jessica Abo on ‘What Content Creators Need to Succeed on YouTube’. Abo says, “Have you ever wondered how people earn money making videos on YouTube? Talent manager and content producer Reuven Ashtar sat down with Jessica Abo to discuss how his Never Napping clients, ranging from The Sorry Girls, Molly Burke and Amanda Rach Lee to The Icing Artist and Aydian Dowling, became YouTube stars, and what it takes to be successful”. Watch the video here. What Content Creators Need to Succeed on YouTube Entrepreneur [...]
Video is an essential element of our marketing policy as it helps brands effectively promote their products and services. Most businesses to have video integrated into their marketing plan today. Small Business Trends contributor Stevan Mcgrath has shared three steps to make your video marketing more effective. Mcgrath says, “Video SEO on YouTube is a little bit different from the regular SEO on search engines like Google. All the metrics and indicators of high quality and good content apply to YouTube too. The main objective is keeping traffic on site, and once you achieve that, you will... [...]
Entrepreneur team has published a video featuring Greg Rollett sharing ‘3 Easy Ways to Improve Your Videos and Attract More Clients’. The Entrepreneur team says, “In this video, Entrepreneur Network partner Greg Rollett talks about three easy ways to give your online videos more credibility so your prospects and your market will take you and your videos more seriously. You probably already know these three aspects are important, but you might not be intentional about emphasizing them. For example, you know that the setting for your videos is important, but do you have a controlled... [...]
According to a HubSpot research, 85% of businesses have internal staff to produce video content and 35% of them use some type of analytics to measure their video performance. This is lead by the increase adoption of video over the Internet. It is always a right time to opt for a new marketing strategy and to go for video, this is the high time. Marketing Week columnist Finja Kruse has shared five tips to create an effective video marketing strategy. Kruse says, “In all of its glory, the internet has become almost as vital as breathing, and video is next in line for the throne. With a third... [...]
HubSpot has published a report on state of video marketing in 2018. The report states that 81% of businesses use video as a marketing tool. 99% of businesses who already use video, plan to continue using it in 2018. And 65% businesses that did not use a video marketing strategy in 2016, are going to include this year. Adam Hayes says, “Video is often cited as a tool that helps drive various areas of business performance, and the numbers back up those claims: 97% of marketers say video has helped increase user understanding of their product or service. 76% say it helped them increase sales. 47% say... [...]
Video is an integral part of any marketing strategy that is created today. It is a tool that helps you to deliver a personal message to your target audience. Entrepreneur contributor Aaron Price has discussed five strategies to help marketers create exceptional video content for marketing. Price says, “Do you need to produce video content if you want a future in media? Chris Williams (Chief Product Officer of iHeartMedia), Jesse Hertzberg (former CEO of Livestream) and Hope King (anchor at Cheddar Media), all think so, and they aren’t alone. More than 500 million hours of Youtube videos are... [...]
Search Engine Journal is hosting a webinar on ‘Video SEO: How to Double Your Traffic This Year with YouTube & Video SEO’ on Wednesday, January 24 at 2.00 pm EST. The webinar will feature Clayton Johnson, COO, The HOTH and Loren Baker, Founder, Search Engine Journal. The SEJ team says, “Video traffic is growing rapidly. In fact, a recent Cisco study predicts that by 2021, 80 percent of global Internet consumption will be video content. Likewise, global Internet video traffic is expected to grow threefold from 2016 to 2021. The first lucrative channel you should take advantage... [...]