According to a Business Insider report, YouTube may raise the prices it charges advertisers on “reserved” inventory. The site has reported that this change is the result of brand safety issues YouTube faced recently. Mike Shields says, “The web-video outlet is telling advertisers that prices for some of its top US channels could increase by nearly 20% next year. That’s according to people in the advertising industry who work with YouTube, help place ads on websites, or buy inventory for advertisers. YouTube owner Google has notified industry participants of the coming... [...]
Archive for the 'Online Video Marketing' Category
HubSpot has made available its on demand webinar on ‘How to Use Video Marketing to Drive More Client Value’. The HubSpot team says, “As a marketing agency, clients frequently ask you about video creation to supplement their latest product launch, announcement, or creative vision. While videos are an excellent way to drive even more marketing value for a client, it’s not always a simple process–without an overarching strategy, proper direction and guidance, marketing videos can suck up a lot of resources with very little return. But fear not! In our on-demand webinar,... [...]
Digital Marketing Depot is hosting a webinar on ‘Press Play on Video Advertising: Tips for success in 2018’ on Thursday, December 14 at 1.00 pm EST. The webinar will focus on achieving success in video advertising. The DMD team says, “Consumer demand for digital video is exploding. According to a recent study by Cisco, video will make up a whopping 80% of all Internet traffic by 2019. But that’s mostly people watching videos of cats falling off furniture, right? Not entirely. In fact, 64% of consumers* are more likely to buy a product online after watching a video... [...]
HubSpot has published a video titled ‘What Video Marketing Metrics Should You Pay Attention To?‘. Watch the video below. [...]
The Entrepreneur Magazine team has published a video ‘8 Creator Tips From a Mom With Over 500 Million Video Views’. The video features Kristina Kuzmic, the parenting blogger and vlogger who has been a successful video marketer. Kelsey Humphreys says, “If you are a parent, you probably recognize Kristina Kuzmic, the parenting blogger and vlogger nicknamed the “Truth Bomb Mom.” Her humorous parenting videos have become an internet sensation, gaining over 500 million views across media outlets and websites worldwide. She has over one-and-a-half million Facebook followers,... [...]
The Entrepreneur team has published a video ‘4-step guide to creating great marketing videos’ featuring Entrepreneur Network partner Ben Angel who shares four steps you need to take to improve your video marketing strategy and make more sales. Entrepreneur team says, “In this video, Entrepreneur Network partner Ben Angel describes the four steps you need to take to improve your video marketing strategy and make more sales. For example, you can make a much bigger profit by finding complementary pieces or products you can offer at the time of checkout. Think of a pizza restaurant... [...]
HubSpot columnist Christine White has published seventy-five tips to help marketers improve their Facebook and Instagram video marketing. White says, “It’s no surprise to any marketer that video is critical to growing a business. But how many times have you sat at your desk with a free hour and said to yourself, “let me just create this quick video to use in our next event registration email.” Why Facebook and Instagram? At this point, social media is basically synonymous with video. Facebook alone boasts 8 billion daily video views. Regardless of your business size... [...]
Video is an integral element of any online marketing strategy. It helps you connect with the prospects and persuade them to make a decision. You need to evolve your video marketing to make it perform better. Copyblogger columnist Cheryl Tan has shared three strategies plan your video marketing campaigns. Tan says, “We are all video watchers. We go to YouTube to discover how to make a cake in a cup (delicious, by the way) and how to create budgets in Excel (I did that last month). When you watch a compelling video, you feel like you know the person (or people) on the other side of the camera... [...]
Video is an integral element of your content it it reaches out to everyone over multiple channels. Most marketers see it as one of the most important weapons to strengthen their marketing and branding. Content Marketing Institute columnist Jodi Harris has shared ten tips to maximize video content investment. Talking about video’s value proposition, Harris says, “Videos are among the most versatile of tactics content marketers can leverage, since they can be cooked up, loaded up, cut up, and served up in a wide variety of ways. For example, they: Work well in both long and short formats... [...]
Video marketing is one of the most efficient forms of marketing today. Video helps you to connect with your prospects and customers by effectively sharing the features of your products or services. Entrepreneur columnist Aaron Agius has shared five low-cost ways to start video marketing. Agius says, “People are bombarded with information all day, every day. So, in order to cut through the noise and get your voice heard, video content is your most powerful asset. Video provides a sensory-rich experience for viewers and engages emotions in a way that simply isn’t possible with textual... [...]