The Entrepreneur magazine team has published a video featuring Salma Jafri describing a 5-step process to getting great leads from your YouTube channel. Entrepreneur team says, “In this video, Entrepreneur Network partner Salma Jafri wants to help you get more leads from your business by using YouTube. Jafri is a pro at this — her own YouTube channel is one of the biggest drivers of traffic to her website, and the top driver for people to sign up to her email list. By getting traffic to her email list and website, Jafri can then show her audience business offers that could turn them... [...]

Video is an irresistible tool to boost your marketing performance. Several studies have proven its usefulness in promotion and marketing of various products and services. Content Marketing Institute columnist Marcia Riefer Johnston has shared ten strategies to create effective marketing videos. Johnston says, “Maybe you know someone who has lost whole afternoons to YouTube. What is it about those videos that’s so hard to resist? Matthew Pierce has some ideas. He’s a learning and video ambassador for TechSmith Corp., a company that makes visual-communication software. In his Content Marketing... [...]

For those who want to use video for their marketing, YouTube is an essential tool to take advantage of. YouTube’s massive reach provides them with an opportunity to project their brand and products to millions of people online. Forbes contributor James DeMers has shared eight secrets to help marketers grow their YouTube channel in 2018. It is based on his conversation with Syed Balkhi, a renowned online marketer famous for his work on the conversion software, OptinMonster. On creating videos based on single topic / keyword, DeMers says, “While it sounds obvious, you’d be surprised... [...]

HubSpot has published a video titled ‘How to Create Videos That Convert Leads into Customers’. HubSpot team says, “Let’s talk about what type of video you should be creating for each stage of the funnel. By showing you what we do, we’ll try to guide you through the different videos we make that follow consumers through the journey of becoming aware of, evaluating and purchasing our product. It is very important to understand your customer’s journey and that you know what you should be creating and offering to them”. Watch the video here. HubSpot  [...]

Content Marketing Institute team has published a video featuring Matthew Pierce on making engaging videos from the Content Marketing World 2017 event. Watch this video to make your marketing video more engaging. Content Marketing Institute  [...]

eMarketer columnist Paul Verna has shared six digital video trends for 2018. Verna says, “hat will social video look like? Is “peak TV” past its peak? How much will connected TV ad spend grow? A look ahead at some of the key developments we expect to unfold in 2018. No. 1: Connected TV Advertising Will Start to Scale In 2018, eMarketer estimates, 181.5 million people in the US will use connected TVs at least once per month—a number that amounts to just over 55% of the general population. By 2021, the ranks of connected TV users will swell to 194.4 million, or nearly 58%... [...]

Marketing Week has published a beginner’s guide to video marketing. This guide covers: Creating a video marketing strategy Choosing a video format Choosing the right screen size Autoplay and no sound Measuring video Video on a budget On creation of a video strategy, MW team says, “Devising an effective video strategy is no mean feat. Although the barriers to entry are lower for brands compared to other media channels such as TV or cinema, marketers must think carefully about the type of video content they produce, the audience it is aimed at and the platforms on which it is shared. Although... [...]

There are many video websites (YouTube is the most prominent) that will let you make and share your own videos with their visitors. This fact has significant marketing potential. Even beginning marketers can take advantage of this opportunity because several download sites are free, not just for viewers, but also for creators. Before creating your next online video, think through the process from start to finish so you will know what type of equipment you will need, what scripts you may need to write, and how to get the most viewers so you can get the best payback for your time, money and effort. Step... [...]

Video is an essential element of your marketing strategy which helps you to communicate your message in an effective manner. To stand out in your marketing campaigns it is important that your video speaks to your visitors in the right way. The Micro Creatives team has published an infographic that teaches seven ways to create a killer marketing video. Talking about the infographic, their Micro Creatives team says, “Video content is marketing’s new sweetheart and for a good reason. Studies show that consumer demand for video content has increased dramatically, with 43% wanting to see more... [...]

Digital Marketing Depot is hosting a webinar on ‘Press Play on Video Advertising: Tips for success in 2018’ on Thursday, December 14 at 1.00 pm EST. The webinar will focus on achieving success in video advertising. The DMD team says, “Consumer demand for digital video is exploding. According to a recent study by Cisco, video will make up a whopping 80% of all Internet traffic by 2019. But that’s mostly people watching videos of cats falling off furniture, right? Not entirely. In fact, 64% of consumers* are more likely to buy a product online after watching a video... [...]