Tim Peterson says, “Facebook made clear earlier this year that it’s cool with marketers paying publishers to produce branded videos and distribute them for free through the publishers’ Facebook Pages. Now it’s making it easier for the brands also to distribute the videos through their own Pages without needing to upload the videos themselves. On Thursday Facebook announced that any Page can cross-post a video, including 360-degree videos and soon for videos that had been live but aren’t anymore, originally uploaded by another Page, so long as that cross-posting Page has the originating... [...]

Barry Levine says, “Online video/TV’s evolution into a mature advertising channel continues, with this week’s announcements that Adobe can now dynamically insert ads into live video, and can measure any video stream down to the nearest ten seconds. The announcements were made at the International Broadcasting Conference (IBC), now taking place in Amsterdam. Adobe Primetime, the company’s tool to support multiscreen TV, can now replace a broadcast ad with a dynamically targeted ad in a single live video stream. This is focused on the type of online video Adobe calls TV Everywhere, which... [...]

Amanda Zantal-Wiener says, “Live streaming is a way to broadcast your events to an online audience. It’s a digital alternative to something like selling tickets to an in-person event, and allows you to reach people near and far with live video. Brands use live streaming for a few different reasons, but according to a Brandlive survey,71% of businesses use it to more authentically interact with an audience. So instead of being the proverbial “man behind the curtain,” you’re allowing viewers to put a face (or faces) to your organization’s name, all in real time. Live streaming... [...]

Margot Mazur says, “Video production is not just about making videos for awareness purposes. In our experience, using video strategically can help you at every step of the marketing funnel from lead generation to revenue growth. In order to reach these goals, savvy marketing teams want to make videos that drive conversions. Whether you’re hoping someone will find your website organically, sign up for a product demo, or even purchase your product — a well strategized video can help boost your conversion rate. A video that converts needs to be clear in its goal. What do you want... [...]

Lena Brooks says, “In 2016, video is an important part of the content marketing mix, and it’s here to stay. Video has an uncanny ability to quickly warm up potential customers and connect them to you and your product. YouTube, the largest repository of videos, offers you the opportunity to create a dedicated audience of subscribers; and as the second largest search engine after Google, it’s not to be ignored. All that sounds very tempting, but if you don’t have video experience, it can also be very intimidating. When Magoosh, the company I work for, started making branded... [...]

Tim Peterson says, “A little over a year since announcing Facebook would support vertical videos, the social network is making that support more obvious in people’s mobile news feeds, a Facebook spokesperson confirmed. “We know that people enjoy more immersive experiences on Facebook, so we’re starting to display a larger portion of each vertical video in News Feed on mobile,” the spokesperson said in an email. Previously vertical videos were cropped into squares when displayed in people’s news feed, and people had to click to see the vertically oriented version. Not anymore.... [...]

Shannon Matthews says, “Everyone is on social media. And that’s not (much of) an exaggeration: There are more than 2.3 billion active social media users worldwide in 2016, according to We Are Social. That number is up 10% from 2015. With billions of users all over the world, social media is a great platform for sharing your message. But with so many users comes a lot of extra noise. So how do you rise above it and grab your audience’s attention? You may already be following best-practices and boosting your engagement on social media with simple tactics such as pictures in your... [...]

Khalid Saleh says, “Millennials are a pretty big deal. They are the largest generation since the Baby Boom. By 2018, millennials will account for $3.39 trillion in spending annually. By 2025, it’s estimated that three out of four people in any workplace will be millennials. As a business, you’d of course want a slice of this massive market. But it’s not just about numbers. Marketing to millennials is very different from the generations that came before them. Millennials are highly educated (63 percent of US millennials have Bachelor’s degrees) with a distrust for conventional media... [...]

Richard Smith says, “Video marketing is the new elixir to growth and best consumed in cohesion to the social media platforms. While video marketing can propel the brand to newer heights, social platforms enhance the affordability and accessibility of the same. Be it Facebook, Twitter or other networking sites video-centric content has the ability to go viral within minutes as users love verbal interactions. Moreover, this strategy readily improves customer engagement and even brand awareness. That said, recording videos is now exceedingly easy clubbed with a legible camera and bouts of excitement.... [...]

Zak Stambor says, “The image-focused social network has been on a rapid sprint to catch up to Facebook and Google with its advertising offerings. Pinterest Inc. today launched Promoted Videos, which enable U.S. and U.K. retailers and other marketers to pay to ensure that a certain number of consumers will see a video it shares on the social network. The ads differ from the video ads offered by Facebook Inc. and Twitter Inc., which both automatically play video ads at a constant rate when a user scrolls by them in their feed. On Pinterest the video ads are timed to play at the same pace with... [...]