AJ Agrawal says, “Video marketing has never been more effective at converting prospects into leads. Studies say it’s 50 times easier to reach Google’s first page with a video. Video marketing also offers the most engaging form of content you can come up with, and it’s perfectly suited to any and all devices. But some people wrongly believe that video marketing is a silver bullet. Video marketing won’t automatically get attention for your business, and you’re never going to succeed just because you happen to have a video online. So, if you’re not getting the results you want,... [...]

Summer Felix says, “Right now we have access to more content than at any point in human history. And every day, more and more is created. For example, with video alone, just on YouTube, 300 hours of new content is uploaded every minute. This ever-increasing flood of content poses some unique challenges to your business. Every day, you have to fight for your customers’ attention and not just with your direct competitors. No, you’re up against companies that produce addictive content for a living: Netflix, Buzzfeed, Facebook, and hundreds of others. Companies that have the entire process... [...]

Abdullahi Muhammed says, “Right now we have access to more content than at any point in human history. And every day, more and more is created. For example, with video alone, just on YouTube, 300 hours of new content is uploaded every minute. This ever-increasing flood of content poses some unique challenges to your business. Every day, you have to fight for your customers’ attention and not just with your direct competitors. No, you’re up against companies that produce addictive content for a living: Netflix, Buzzfeed, Facebook, and hundreds of others. Companies that have the entire... [...]

Chuck Cohn says, “According to the Online Publishers Association, 80 percent of individuals can recall a video advertisement that they have seen in the past 30 days. For many in the business world, this is a powerful statistic, especially when combined with ComScore’s finding that 64 percent of people are more likely to buy a product or service online after viewing a video about it. If your marketing team is considering adding video to your marketing campaigns, here is a three-step guide to doing so effectively. 1. Determine your campaign goals. Before you begin filming, consider what... [...]

Barry Levine says, “Marketers learned long ago that the best ads deliver emotional responses. To measure these responses, the traditional focus group has been complemented in recent years by facial recognition and other technologies. News Corp-owned Unruly has now unveiled a multilayered solution that includes its first regular biometric measurement of online video or TV ads via an ensemble of star players in the field. Called Unruly EQ, it brings together brainwave analysis by marketing research firm Nielsen, facial recognition by Affectiva and music data analysis by Moodagent. This is... [...]

Pauline Jakober says, “Video ads are a great way to generate brand awareness and to educate your target audience on a topic/product/service. I’ve talked in the past about how video ads may be coming to a search result near you, and how to ease your way into video ads by understanding the basics. In today’s post, I’m going to highlight good practices and things to avoid as you fast-forward towards your video marketing strategy. The Dos 1. Do educate through video ads Back in 2015, Google came out with data that showed “how to” searches had grown 70 percent year over year on YouTube.... [...]

Tim Peterson says, “Facebook made clear earlier this year that it’s cool with marketers paying publishers to produce branded videos and distribute them for free through the publishers’ Facebook Pages. Now it’s making it easier for the brands also to distribute the videos through their own Pages without needing to upload the videos themselves. On Thursday Facebook announced that any Page can cross-post a video, including 360-degree videos and soon for videos that had been live but aren’t anymore, originally uploaded by another Page, so long as that cross-posting Page has the originating... [...]

Barry Levine says, “Online video/TV’s evolution into a mature advertising channel continues, with this week’s announcements that Adobe can now dynamically insert ads into live video, and can measure any video stream down to the nearest ten seconds. The announcements were made at the International Broadcasting Conference (IBC), now taking place in Amsterdam. Adobe Primetime, the company’s tool to support multiscreen TV, can now replace a broadcast ad with a dynamically targeted ad in a single live video stream. This is focused on the type of online video Adobe calls TV Everywhere, which... [...]

Amanda Zantal-Wiener says, “Live streaming is a way to broadcast your events to an online audience. It’s a digital alternative to something like selling tickets to an in-person event, and allows you to reach people near and far with live video. Brands use live streaming for a few different reasons, but according to a Brandlive survey,71% of businesses use it to more authentically interact with an audience. So instead of being the proverbial “man behind the curtain,” you’re allowing viewers to put a face (or faces) to your organization’s name, all in real time. Live streaming... [...]

Margot Mazur says, “Video production is not just about making videos for awareness purposes. In our experience, using video strategically can help you at every step of the marketing funnel from lead generation to revenue growth. In order to reach these goals, savvy marketing teams want to make videos that drive conversions. Whether you’re hoping someone will find your website organically, sign up for a product demo, or even purchase your product — a well strategized video can help boost your conversion rate. A video that converts needs to be clear in its goal. What do you want... [...]