James Stew says, “Video is just getting bigger, particularly in how it impacts your business. Whether you choose to shoot recorded video, go live on Facebook or perhaps Snapchat your audience, there’s no doubt that video has the potential to change your business in a massive way. However, a lot of people I speak to just don’t see how video can be incorporated into their existing business model or blog. This is a completely valid hesitation, considering we are all strapped for time, and it sparked my curiosity. What are the best ways for a blogger to use video on their blog to build their... [...]

Malinda Wilkinson says, “How do you personalize your marketing strategy to attract a group of customers that is ready to buy your product or service? You identify your target accounts, market to them, and measure your results. That’s account-based marketing (ABM), and it really can be that simple. As Matt Heinz, president of Heinz Marketing, has stated, “In its purest form, account based marketing has been around forever.” When B2C and B2B companies started realizing the need for more personalized marketing, marketers developed a new, targeted strategy; and in 2004 ITSMA... [...]

Caleb Cousens says, “You’re scared. How on earth are you going to create quality video content that people are actually going to watch? First off, you don’t have a good camera; second, you don’t have any idea how to edit video; and third, as if the first two reasons weren’t crippling enough, you don’t have the slightest clue about what sort of content you would want to create. But you know without a shadow of a doubt that your brand, blog, or business needs to have a video component. Your competitors are doing it, and even Mark Zuckerberg has predicted we are... [...]

Ginny Marvin says, “As video is expected to bring in over $10 billion in digital ad revenue this year, according to eMarketer, publishers see video as the number one trend affecting their businesses. A new survey from video ad tech firm Mixpo of 263 US sales and marketing professionals at local and national media outlets looks at the opportunity and challenges publishers face in taking full advantage of the digital video surge. Across the board, video formats topped the list of ad units seen as most likely to drive the highest ROI or ad revenue, with pre-roll video by far the preferred ad... [...]

Sam Oh says, “Have you incorporated video into your marketing strategy? If not, it’s time you should. A few years ago, video marketing seemed to be its own entity. If you wanted to be found by select audiences, you had to have video. But now, video has special significance everywhere. In this post, we will look at why you need to start video marketing now. YouTube: The world’s second largest search engine. Google is, and likely will always be number one. But YouTube has over a billion users who watch millions upon millions of hours of video. You can reach them by creating video... [...]

Tim Peterson says, “Producing videos for social platforms is more complicated than taking officewide Starbucks orders. A year ago, brands and publishers were wrestling with whether and how to make vertical and square versions of the horizontal videos they had traditionally produced and posted to YouTube and, more recently, Facebook. And that was just visual formatting. Now they have to consider not only how people may view a video, but also whether they’ll listen to it. Until about a month ago, the dilemma seemed to be getting easier. Facebook had been telling brands and publishers to create... [...]

Ayaz Nanji says, “Some 84% of professional marketers and 55% of SMB owners say they have developed or outsourced the creation of at least one video for marketing purposes in the previous 12 months, according to recent research from Animoto. The report was based on data from a survey of 1,000 professional marketers and 1,012 owners of small- and medium-sized businesses (firms that employ between 3-100 people) in the United States. Just over three-quarters (76.5%) of professional marketers and SMB owners who use video marketing say the tactic has a direct impact on their business. Moreover,... [...]

Tim Peterson says, “YouTube has had a live-streaming product since 2011. But it hasn’t been a great one. It required a lot of technical know-how and wasn’t possible to use on mobile. As a result, Twitter’s Periscope and Facebook Live have usurped YouTube as the dominant live-streaming platforms. Now YouTube wants its crown back. YouTube is starting to enable live-streaming within its mobile apps, the Google-owned video service announced on Thursday during a keynote presentation at digital video event VidCon. YouTube Live — not the official product name but better than “YouTube mobile... [...]

Luke Richards says, “The Demographics and Technology Adoption section of our Internet Statistics Compendium saw some fascinating video-related data hit its pages in this month’s update. As usual, we have collected the best bits from our own in-house research, as well as trends we’ve published in collaboration with other research houses and the most insightful freely available digital stats from around the web. I use these monthly posts to pick out the stand-out stories from this ever-updated stats hoard – and video-on-demand trends from across the US, UK and some lesser-discussed global... [...]

Patricio Robles says, “Few underestimate the power of online video. Its importance has been apparent since at least 2006, when Google acquired YouTube in a deal worth north of $1.5bn. But a lot has changed since then. So much, in fact, that it’s worth asking if video is effectively the future of the internet. The answer: perhaps. If it is, here’s what brands need to know. Video is changing the face of non-video services One of the strongest pieces of evidence to support the notion that video is the future of the internet is the impact it’s having on some of the most popular... [...]