Tim Peterson says, “Producing videos for social platforms is more complicated than taking officewide Starbucks orders. A year ago, brands and publishers were wrestling with whether and how to make vertical and square versions of the horizontal videos they had traditionally produced and posted to YouTube and, more recently, Facebook. And that was just visual formatting. Now they have to consider not only how people may view a video, but also whether they’ll listen to it. Until about a month ago, the dilemma seemed to be getting easier. Facebook had been telling brands and publishers to create... [...]

Ayaz Nanji says, “Some 84% of professional marketers and 55% of SMB owners say they have developed or outsourced the creation of at least one video for marketing purposes in the previous 12 months, according to recent research from Animoto. The report was based on data from a survey of 1,000 professional marketers and 1,012 owners of small- and medium-sized businesses (firms that employ between 3-100 people) in the United States. Just over three-quarters (76.5%) of professional marketers and SMB owners who use video marketing say the tactic has a direct impact on their business. Moreover,... [...]

Tim Peterson says, “YouTube has had a live-streaming product since 2011. But it hasn’t been a great one. It required a lot of technical know-how and wasn’t possible to use on mobile. As a result, Twitter’s Periscope and Facebook Live have usurped YouTube as the dominant live-streaming platforms. Now YouTube wants its crown back. YouTube is starting to enable live-streaming within its mobile apps, the Google-owned video service announced on Thursday during a keynote presentation at digital video event VidCon. YouTube Live — not the official product name but better than “YouTube mobile... [...]

Luke Richards says, “The Demographics and Technology Adoption section of our Internet Statistics Compendium saw some fascinating video-related data hit its pages in this month’s update. As usual, we have collected the best bits from our own in-house research, as well as trends we’ve published in collaboration with other research houses and the most insightful freely available digital stats from around the web. I use these monthly posts to pick out the stand-out stories from this ever-updated stats hoard – and video-on-demand trends from across the US, UK and some lesser-discussed global... [...]

Patricio Robles says, “Few underestimate the power of online video. Its importance has been apparent since at least 2006, when Google acquired YouTube in a deal worth north of $1.5bn. But a lot has changed since then. So much, in fact, that it’s worth asking if video is effectively the future of the internet. The answer: perhaps. If it is, here’s what brands need to know. Video is changing the face of non-video services One of the strongest pieces of evidence to support the notion that video is the future of the internet is the impact it’s having on some of the most popular... [...]

Tim Peterson says, “Twitter and its six-second video app Vine are both extending their maximum video lengths to 140 seconds. Vine is also starting to look at new ways to make money for itself and its creators, and Twitter has new a video discovery tool that could also open up a revenue stream. But first the new video lengths. On Twitter it’s pretty straightforward: videos won’t be cut off at 30 seconds any longer. Advertisers and certain publishers working directly with Twitter can still post video ads and videos, respectively, that are up to 10 minutes long. The new video length works... [...]

Peter Isaacson says, “Recently, I’ve been thinking about the importance of online video content. People are now consuming more videos, and it makes up a huge portion of online content. A post from Convert With Content spells out this growth, citing several stats, including: – 74 percent of all Internet traffic will be video by 2017. – Video is shared more than any other kind of content. – YouTube is the second-largest search engine in the world. – – Around 8,333 Vine videos are shared each minute. – 33 percent of tablet owners watch about an hour of video... [...]

Jawad Khan says, “If your content marketing strategy doesn’t include video content yet, you need to act fast before you’re left too far behind. Video, without a shadow of a doubt, has become the number one content type when it comes to lead generation and user-engagement. More than 93 percent of marketers are actively using video content, and more than 50 percent believe it has the best ROI among all types of content. According to Phil Tadros, CEO and founder of Doejo a leading brand management and web product development firm, and one of the few featured WordPress.com VIP partners in... [...]

Simon Crofts says, “It’s a question I’ve been asked for decades, but in a world where we can measure almost everything, do we finally have the definitive answer? It used to be that clients wanted to get as much into their (potentially expensive) video as possible – to ‘really make the most of it’. It took a lot of convincing to persuade them to keep things simple and keep the films short. Times have changed and more enlightened clients, after reading about how shorter content is key, are asking to reduce running times – although sometimes without reducing the messages! Generally... [...]

Simon Crofts says, “It’s a question I’ve been asked for decades, but in a world where we can measure almost everything, do we finally have the definitive answer? It used to be that clients wanted to get as much into their (potentially expensive) video as possible – to ‘really make the most of it’. It took a lot of convincing to persuade them to keep things simple and keep the films short. Times have changed and more enlightened clients, after reading about how shorter content is key, are asking to reduce running times – although sometimes without reducing the messages! Generally... [...]