Tim Peterson says, “Twitter and its six-second video app Vine are both extending their maximum video lengths to 140 seconds. Vine is also starting to look at new ways to make money for itself and its creators, and Twitter has new a video discovery tool that could also open up a revenue stream. But first the new video lengths. On Twitter it’s pretty straightforward: videos won’t be cut off at 30 seconds any longer. Advertisers and certain publishers working directly with Twitter can still post video ads and videos, respectively, that are up to 10 minutes long. The new video length works... [...]

Peter Isaacson says, “Recently, I’ve been thinking about the importance of online video content. People are now consuming more videos, and it makes up a huge portion of online content. A post from Convert With Content spells out this growth, citing several stats, including: – 74 percent of all Internet traffic will be video by 2017. – Video is shared more than any other kind of content. – YouTube is the second-largest search engine in the world. – – Around 8,333 Vine videos are shared each minute. – 33 percent of tablet owners watch about an hour of video... [...]

Jawad Khan says, “If your content marketing strategy doesn’t include video content yet, you need to act fast before you’re left too far behind. Video, without a shadow of a doubt, has become the number one content type when it comes to lead generation and user-engagement. More than 93 percent of marketers are actively using video content, and more than 50 percent believe it has the best ROI among all types of content. According to Phil Tadros, CEO and founder of Doejo a leading brand management and web product development firm, and one of the few featured WordPress.com VIP partners in... [...]

Simon Crofts says, “It’s a question I’ve been asked for decades, but in a world where we can measure almost everything, do we finally have the definitive answer? It used to be that clients wanted to get as much into their (potentially expensive) video as possible – to ‘really make the most of it’. It took a lot of convincing to persuade them to keep things simple and keep the films short. Times have changed and more enlightened clients, after reading about how shorter content is key, are asking to reduce running times – although sometimes without reducing the messages! Generally... [...]

Simon Crofts says, “It’s a question I’ve been asked for decades, but in a world where we can measure almost everything, do we finally have the definitive answer? It used to be that clients wanted to get as much into their (potentially expensive) video as possible – to ‘really make the most of it’. It took a lot of convincing to persuade them to keep things simple and keep the films short. Times have changed and more enlightened clients, after reading about how shorter content is key, are asking to reduce running times – although sometimes without reducing the messages! Generally... [...]

Matt McGee says, “If you think you’re seeing more video in your Facebook News Video now than ever before, just wait. If one Facebook VP’s prediction comes true, it’ll be “all video” within the next five years. Nicola Mendelsohn, the company’s VP for Europe, the Middle East and Africa, told Fortune’s Most Powerful Women International Summit in London today that Facebook “will be definitely mobile” in five years and predicted that it “will be probably all video,” too. Though she didn’t give any specific numbers, Mendelsohn confirmed that Facebook users are posting less... [...]

Matthew Dibling says, “Producing good content, making it easy for prospects to find, and using content to build relationships over time is what inbound marketing is all about. And it makes sense, because chances are your leads have become immune to marketing messaging and they’re doing their own research and educating themselves on every version of your solution in the marketplace. Nearly all B2B buyers initiate their buying process through online search, and nearly all of the resulting visitors land on your website by clicking on organic search results. So, adding inbound marketing... [...]

Ben Davis says, “This week saw Econsultancy’s Future of Digital Marketing conference take place in London. One of the speakers was Nic Newman, former journalist, product manager and now an academic, researching changing media. Nic delivered a terrific assessment of the current state of video in media, leaning on insights from the Reuters Institute’s Digital News Report. Here is some of what was covered. Social media is disrupting TV as chief news source Video means that social media users do not have to turn the TV set on to catch up with the news. Discovery and in-depth analysis... [...]

Ryan Philemon says, “Over recent years, the criteria for engagement on social media has evolved from announcing your brand or product to finding a way to tell a story. Quality branded video campaigns allow companies to project said story in some really creative and unique ways. Whether you’re spreading brand awareness, announcing a new product, or launching a company, great branded video makes customers feel an emotional connection. And that emotional reaction can be really powerful. In fact, a recent survey by eZanga found that 30% of respondents were less likely to skip video content... [...]

Marsha Druker says, “As a marketer, you spend a lot of time and money on getting people to your website so you can educate them on your offering—and, ultimately, make a sale. And I’d guess that your website is filled with text. Lots and lots of text. Yet, video content is the most effective way to help tell your story. Video helps businesses increase brand awareness, generate leads, and ultimately, increase sales. So it’s no surprise that 69% of marketing, sales, and business professionals have used video marketing, and another 31% are planning to. Part of Google’s algorithm... [...]