Matt Byrom says, “Video has fast become a highly popular tool for many businesses to increase brand awareness, inform consumers about their product or service, and bring in more sales. Which is great news. So long as people can find your video of course. Now although search engines do like video content, they aren’t very good at the whole watching and understanding what that video content is all about. So you kinda have to spell it out for them, and there are a few tricks that you can do to ensure that your video can be easily found. Check out these four ways that’ll help you... [...]

Nick Barber says, “If your idea of “doing video” means having a YouTube channel, then you need to up your game. While a freemium player like YouTube can be an important part of an overall video strategy, it shouldn’t be the only part. We detail that and more in Forrester’s Vendor Landscape: Online Video Platforms For Sales And Marketing. Last year marked the first time that digital video outpaced every other online activity in time spent. It even eclipsed social media. If your customers are spending time with video, then you need to be there too. Online video platforms or OVPs used... [...]

Ruchard Smith says, “The modern era of entrepreneurship is pretty discrete when it comes to strategies and executions. Days are gone when trial and error methods used to work like charm. Organizations are thin on time as every second there is a new competitor, breathing down their neck. Over the years, businesses have been expressive and this brings us to the willful adoption of visual content as a part of the entrepreneurial strategy. The best thing about videos is the information presented in an engaging manner. With visual content popularizing with each passing day, it is imperative of... [...]

Murray Newlands says, “Simply put, video is the alpha and omega when it comes to content marketing. Video content is on top, becoming more and more popular as consumers lean away from overt marketing and towards native advertising and influencer marketing. According to the Content Marketing Institute, video content will account for 55 percent of all Internet traffic this year, increasing 18-fold. The future is clear: in order to stay relevant in today’s marketing landscape, businesses need to be able to create their own sleek, beautiful videos to capture the attention of a largely mobile... [...]

Daniel Burstein says, ““We try to have fun with everything we do, and our audience seems to respond to it pretty well,” Gregg Barclay, Senior Videographer, SparkFun Electronics, told me in an interview at last year’s MarketingSherpa Media Center at IRCE. What it takes to produce online video marketing YouTube, Vimeo and other online video sites have lowered the bar on what it takes to use video to promote your product to consumers. They no longer expect a slick commercial with a massive production staff and budget. The DIY feel can resonate with customers, as well (and for the right... [...]

Ashley Ruppert says, “In any business, knowledge is power. What better way to increase your knowledge than studying your organization’s data? Sounds obvious enough, right? Actually, it’s not as obvious as it seems. In fact, only 50% of marketers routinely apply data-driven marketing to individualize marketing messages and offers to enhance the customer experience. With data-driven marketing, marketers can change the conversation at the executive table. Data gives them the ability to analyze and share actionable insights, confirming their value as a business partner. Among the... [...]

Patricio Robles says, “At its digital Newfronts event last week, Google’s YouTube announced a new ad offering that it hopes will give advertisers the ability to take advantage of viral videos. Breakout Videos is part of Google Preferred, which launched in 2014 and gives advertisers access to inventory from YouTube’s most popular channels and content creators. Through Preferred Breakout Videos, advertisers can now capitalize in real time on inventory belonging to content that is gaining significant traction. As detailed on the official YouTube blog… Pop culture moments like... [...]

Walter Chen says, “If you listen to the radio in the summer, you’ve probably noticed how four songs always seem to be playing on a permanent loop. It’s like listening to campaign ads in a swing state — you can’t escape. That kind of repetition is key to creating a catchy tune, and it doesn’t matter how cynical you are. When you hear a song like OMI’s “Cheerleader” played over and over and over, it’s going to get stuck in your head. Before you know it, you’ll be belting out the lyrics at karaoke. What’s going on here is a psychological... [...]

Nikki Gilliland says, “Predicted to be one of the key content marketing trends of 2016, it is clear that video is here to stay. In fact, with Cisco predicting that 80% of all internet traffic will stem from video by 2019, it looks set to take over. From YouTube collaborations to sponsored Snapchats, there are many opportunities for brands to utilise this innovative medium. Taken from our most recent Social Quarterly 2016, here are some of the biggest visual trends for social this year. 1. Now gone in 60 seconds Instagram is no longer reserved for the #nofilter humble brag. The platform... [...]

Demian Farnworth says, “Here are a couple of startling stats to start your morning: – $9 billion. That’s the amount of money spent worldwide on ebooks in 2015. – $21.3 billion. That’s the amount of revenue from online education in the U.S. alone in 2015. And let’s not forget that mobile usage is off the charts, podcasts are growing in popularity every day, and software as a service is a new business norm. This is great news for anyone hoping to build a business around the growing market of digital commerce. But what exactly is digital commerce? “. Digital Commerce... [...]