Search Engine Journal has published a new podcast episode ‘The Key To SEO Success: Effortless Expectation Setting’ featuring Grant Simmons, Director of SEO at ClickFluent Consulting. Loren Baker says, “We just changed keyword strategies last week. Where is our uptick in traffic? I’ve just read an article that says we should do x, y, z, and now I’m the expert. Sound familiar? Whether you’re at an SEO agency or in-house, it can feel challenging to set and keep SEO expectations in check with reality. Helping non-SEO pros understand your long plays is easier said than done –... [...]
Archive for the 'Search Engine Marketing' Category
Once you see your content how Google sees it, you can easily determine how to get it listed on search engine result pages. Search Engine Journal is hosting a webinar ‘Get Content Crawled & Ranked Faster: 5 Tips From An SEO Expert’ on Wednesday, May 18, 2022, at 2.00 pm ET. The SEJ team says, “Join our webinar to learn how you can easily use log file insights to improve crawling, indexing, and ranking higher with content. You’ll discover how to: Get content crawled, indexed, and ranked faster. How to use log file insights for effective content. Create far better SEO forecasts. Join... [...]
Search Engine Journal has published a new podcast episode ‘The Key To SEO Success: Effortless Expectation Setting’ featuring Grant Simmons. Loren Baker says, “Can’t you just call Google and tell them we want to be on the first page? We just changed keyword strategies last week. Where is our uptick in traffic? I’ve just read an article that says we should do x, y, z, and now I’m the expert. Sound familiar? Whether you’re at an SEO agency or in-house, it can feel challenging to set and keep SEO expectations in check with reality. Helping non-SEO pros understand your long... [...]
Rank Ranger has published a new episode of In Search SEO podcast ‘5 Steps to Turn Your B2B Blog into an SEO Machine’ featuring Andrea Paternostro. The Rank Ranger team says, “Does your B2B blog bring your site a steady stream of organic traffic? Is the content that you publish underpinned by a premeditated SEO strategy? In episode #101 of the In Search SEO podcast Andrea Paternostro explains 5 steps to turn your B2B blog into an SEO machine. The steps are: Absorb Plan your content Execute Reach Analyze and restart We’ll be discussing B2B blog strategy today with a man... [...]
Voices of Search has published a new podcast episode ‘TikTok for SEO’ featuring Austin Armstrong, Co-founder & CEO at Socialty Pro. Austin Armstrong, Co-Founder & CEO of Sociality Pro, discusses social media’s relationship with search. The difference between TikTok and social media platforms like Instagram and Facebook boils down to its algorithm. TikTok’s algorithm focuses on reaching new audiences, and companies that joined the platform are enjoying massive organic growth. In this podcast episode, Austin talks about TikTok for SEO. TikTok for SEO Voices of Search [...]
SEO can drive significant site traffic and revenue as well as build brand equity. But not all SEO tactics are created equal. In fact, many SEO teams spend time working on issues that rarely move the needle. Digital Marketing Depot is hosting a webinar ‘Top 5 Tips for Driving Lead Gen via Email Marketing’ on Tuesday, May 17, 2022, at 2.00 pm ET. The DMD team says, “If you want to generate impression share, drive clicks and bring intent-driven traffic to your site, you need to learn and implement these five core SEO tactics today. Before you get tactical, it’s time to look under... [...]
Wikipedia is an open encyclopedia where anyone can suggest or contribute pages, articles, and knowledge about just about anything. By creating a Wikipedia page about your business or product, you can improve the chances of getting more traffic from Google. Content Marketing Institute contributor Ann Gynn has published an article on developing and creating a Wikipedia page that sails through the approval process. She says, “Though you should visit Wikipedia’s help pages for more detailed information, Dianna shares this outline to provide a brief and helpful step-by-step version to create... [...]
Watch Neil Patel’s latest video ‘The 5 Most Important Skills in SEO’ to learn about the important SEO skills. He says, “The five most important skills in SEO. SEO shifted from being a technical discipline 10 years ago to being a multidisciplinary area that involves a few different skills. ” Neil Patel’s Blog [...]
When it comes to growing your online sales, audience research plays an important role in understanding the buying stages of your ideal customers. Marketing Land has published ‘An SEO guide to audience research and content analysis’ to help marketers understand and perform audience research. Marcela De Vivo says, “How your customers find you can vary significantly. It may be based on their interests, needs or pain points. Some people may already know exactly what they need and search for that on Google. Others may be just starting the research process. Others may already know what... [...]
Keywords are words or phrases that users type into search engines to find relevant content for their queries. They are the most important elements when it comes to search engine marketing. HubSpot contributor Feta Dennis has published a seven-step guide to search engine keywords. She says, “The words you type into search engines play a role in how easily you find a blog or web page- and the same goes for the way people find your website. If you want people to find your website, you must understand what keywords are, why they matter, and best practices for how to find them. In this post, you... [...]