Keywords are words or phrases that users type into search engines to find relevant content for their queries. They are the most important elements when it comes to search engine marketing. HubSpot contributor Feta Dennis has published a seven-step guide to search engine keywords. She says, “The words you type into search engines play a role in how easily you find a blog or web page- and the same goes for the way people find your website. If you want people to find your website, you must understand what keywords are, why they matter, and best practices for how to find them. In this post, you... [...]

SEO can drive significant site traffic and revenue as well as build brand equity. But not all SEO tactics are created equal. In fact, many SEO teams spend time working on issues that rarely move the needle. Digital Marketing Depot is hosting a webinar ‘Top 5 Tips for Driving Lead Gen via Email Marketing’ on Tuesday, May 17, 2022, at 2.00 pm ET. The DMD team says, “If you want to generate impression share, drive clicks and bring intent-driven traffic to your site, you need to learn and implement these five core SEO tactics today. Before you get tactical, it’s time to look under... [...]

Pictures speak louder than words. Similarly, when it comes to SEO, images help you impress your visitors. But they should not cause slow search experience. Search Engine Journal contributor Matt. G. Southern has published an article featuring Google’s six tips to make your website load images faster and more efficiently. He says, “These are Google’s tips for making images load faster and more efficiently. 1. Eliminate Image Cumulative Layout Shift (CLS) CLS refers to instances where content on the page visually moves, or shifts, from one place to another as it’s loading. While this... [...]

Search Engine Journal has published a new e-book ‘5 Key Enterprise SEO Priorities CMOs Need To Get Right’. The SEJ team says, “Inside our latest e-book, you’ll find: Tips and shortcuts for establishing an SEO roadmap that closely aligns with your organization’s goals, taking resources into account. Practical examples to help you win executive and team support for your SEO initiatives, no matter how ambitious. Expert advice on creating productive, interdepartmental relationships to ensure your marketing initiatives aren’t relegated to the back burner. Questions you need... [...]

Ranking high in Google Search is one of the most important things to do for increasing your website traffic. Google search algorithm considers certain factors in determining which results appear at the top of their search results. Search Engine Journal contributor Chuck Price has shared eight white hat SEO techniques that can help you to double your search traffic. He says, “By addressing these five factors, you will be putting yourself in a position to outperform the competition. Here are some specific tips on how to do it: 1. Mobile First I first began promoting a “mobile-first” approach... [...]

Semrush contributor Matthew Hepburn has published an article highlighting the differences between CRO (conversion rate optimization) testing and SEO split testing. He says, “While these tests sound similar, there are significant differences. Distinct Differences Between CRO Testing and SEO Split Testing CRO Testing In CRO testing (sometimes called CRO user testing or CRO A/B testing), you duplicate a web page or an email, changing one element. You can then send traffic to both versions of the page or email. The comparative conversion rates then reveal which version provides a better conversion... [...]

MOZ has published a new Whiteboard Friday video ‘Blue Ocean SEO Strategy’ featuring PJ Howland. The MOZ team says, “If you’re familiar with the blue ocean marketing strategy, you know that SEO is inherently a “red ocean” industry. With fierce competition to attain rankings, links, and authority, SEOs are constantly trying to one-up their competitors. In this environment, is there any hope for creating a “blue ocean” — innovating to avoid the choppy waters of the current market? In today’s Whiteboard Friday, PJ Howland of Leaders.com suggests... [...]

Newsletters can add value to your business. By publishing quality newsletters, you can grow your online reach and get more followers. MOZ contributor Lauren Fox has shared 12 actionable steps to drive newsletter growth with SEO content. She says, “Read on to learn how to get users from your website onto your newsletter list, and why email marketing and SEO work so well together. Part 1: Attracting potential subscribers to your site The first part of this newsletter growth process is actually getting your potential newsletter subscribers to your website. Here are 5 solid strategies for doing... [...]

Keyword rank tracking is the process of regularly monitoring how your website ranks for a specific set of search terms. Semrush contributor Erika Varagouli has published an article on keyword ranking where in she has highlighted ways to track your Google rankings. She says, “There are two main ways to monitor your Google rankings: 1. Check your rankings manually: This involves literally typing your target keywords into Google one-by-one. And seeing where your site appears. If you decide to manually check your rankings, make sure that you’re signed out of Google, using a private browser... [...]

MOZ has published the latest episode of Whiteboard Friday ‘How to Learn SEO’ featuring Jo Cameron. The MOZ team says, “Whether you’re just getting started, figuring out how to fill in knowledge gaps, training your team on SEO fundamentals, this is the Whiteboard Friday episode for you! With over a decade of experience in the SEO space, Moz’s head of content, Jo Cameron, dives into her own learning journey and talks through everything from understanding your resources and your budget to strategies to keep you on track in real-world projects.” MOZ  [...]