Lighthouse is an open-source, automated tool for improving the quality of web pages. It has audits for performance, accessibility, progressive web apps, SEO, and more. Search Engine Journal has published ‘A Technical SEO Guide to Lighthouse Performance Metrics’. Jamie Indigo says, “Lighthouse runs performance tests using emulated data, also known as lab data. This is performance data collected within a controlled environment with predefined device and network settings. Lab data is helpful for debugging performance issues. It does not mean that the experience on your local machine... [...]
Archive for the 'Search Engine Optimization' Category
MOZ has published the third video in ‘SEO and Accessibility: Technical SEO’ series featuring Cooper Hollmaier. The MOZ team says, “We hope you’ve enjoyed this series on SEO and accessibility. In the final installment, Cooper shows you how the technical SEO strategies you implement across your site can help make it more perceivable, operable, understandable, and robust”. MOZ [...]
Rank Ranger has published a new episode of its ‘Ths In Search SEO’ podcast titled ‘Is It Time for SEOs to Adopt a Growth Mindset?’ featuring Yuriy Yarovoy. Listen to this episode to learn: How a growth mindset relates to SEO and how it opens new opportunity What does a growth mindset in the context of SEO actually look like? Why SEOs have not yet adopted the growth mindset. Is It Time for SEOs to Adopt a Growth Mindset? Rank Ranger [...]
Black hat SEO refers to the tactics used to rank a website that violates search engine guidelines. They attempt to manipulate search engine algorithms to increase a site’s rankings on the SERPs. SEMrush contributor Connor Lahey has shared a list of nine risky Black hat SEO techniques you should avoid. He says, “When it comes to using black hat tactics, the fact is that these techniques don’t help users, and they wouldn’t be used if search engines didn’t exist. 3 Reasons To Avoid Black Hat SEO But just what are the worst-case scenarios if a site uses black hat SEO... [...]
Search engine optimization is key to your business growth. It helps you to enhance your online reach and convert more prospects into customers. Search Engine Journal’s Greg Jarboe has shared three SEO tactics to focus on in 2021. He says, “Now is the time for all of us to reboot our SEO strategies to respond to the dramatic shifts in consumer intent caused by the pandemic as well as to prepare for Google’s Page Experience update in 2021. There are three basic steps to this SEO process: Use Google Analytics and Search Console to evaluate your site’s current presence in... [...]
Vertical Leap’s Marie Sinclair has published a new podcast episode ‘How to identify a problem with your SEO’. She says, “In this episode we help you with how to identify a problem with your SEO. Leading the conversation are two of our highly experienced and knowledgeable SEO specialists at Vertical Leap, Ben Jayston and Stuart Clark. We discuss: What is classed as a problem? How you identify a problem What can cause it? When a problem is not a problem How to fix it”. How to identify a problem with your SEO Vertical Leap [...]
Ahrefs contributor Sam Oh has published a new video ‘Common SEO Myths Busted’ to help you uncover some of the most common SEO myths. The Ahrefs team says, “This video debunks some of the most common SEO myths and suggests what you should do instead”. Watch the video here. Ahrefs [...]
The website redirects are useful when you are relocating your website content permanently or temporarily. Ahrefs contributor Joshua Hardwick has published an article on using 301 vs. 302 Redirects for SEO. He says, “Redirects are simple. If you’re moving content to a new location permanently, use a 301 redirect. If you’re moving it temporarily, use a 302 redirect. But you might be wondering, why does this even matter? After all, users can’t tell the difference between 301s and 302s. Both are identical in their functionality. The answer is simple: Search engines view 301 redirects and... [...]
An effective SEO strategy enables you to explore and utilize unprecedented opportunities to grow your business. But to keep performing well, you need to continue your efforts to synchronize your SEO efforts with the changing search algorithms. Terakeet contributor Jonas Sickler has shared nine useful ways to help you improve your website’s SEO performance. Sickler says, “With SEO strategy, it’s important to think holistically about your website. You need high-quality content, and you need high-quality domains pointing at your web pages. First, though, you should make sure that your... [...]
Your blog content holds enormous opportunities to continue getting more and more website traffic. Quality content can also help you to grow your SEO rankings. Ahrefs contributor Joshua Hardwick has shared a three-step guide to republishing your old blog posts for search engine optimization. Hardwick says, “In this guide, you’ll learn how to republish old blog posts for more organic traffic in three easy steps. Find underperforming pages with content issues Refresh the content Republish the post Step 1. Find underperforming pages with content issues If you want to boost organic traffic,... [...]