An effective search engine optimization strategy helps you to optimize for search engine result pages and improve your website traffic. By understanding different aspects of SEO you can grow your business quickly. Searchmetrics contributor Douglas Bell has shared a guide to help you understand myths, pitfalls and realities of search engine optimization. Bell says, “The myths and pitfalls of SEO often deter marketing leadership from prioritizing SEO. But when applied correctly SEO can be the most vital tool in your marketing mix. Here are some common myths, pitfalls and realities... [...]
Archive for the 'Search Engine Optimization' Category
Your website page rank reflects the quality of page content and how Google ranks it. Higher page rank can help you to score better in SEO rankings. MOZ team has published new Whiteboard Friday video ‘7 SEO Processes That Get Easier with Increased PageRank/Domain Authority’ featuring Cyrush Shepard. MOZ team says, “A rising tide lifts all ships — and it’s similar story with increased site authority. What factors are affected as you improve PageRank or Domain Authority, and how? In today’s Whiteboard Friday, Cyrus details seven SEO processes that are... [...]
Log files are automatically created by a server. These file consist of various activities performed on your website. You can learn about the page requests you have received with the log files. Hallam’s Elliot Haines has shared an article highlighting the ways you can use log files for better SEO. Haines says, “For SEO purposes, we are concerned with a web server log which contains a history of page requests for a website, from both humans and robots. This is also sometimes referred to as an access log, and the raw data looks something like this: Yes, the data looks a... [...]
Search engine optimization and pay-per-click marketing are two most popular methods of acquiring Internet traffic. What if we combine both the strategies? Rank Ranger’s Mordy Oberstein has published a new podcast episode ‘Can SEO & PPC Coexist?’ featuring Navah Hopkins. Oberstein says, ” The one and only Navah Hopkins joins us to talk about the relationship between SEO and PPC: Dispelling the myths about SEO and PPC as marketing opponentsHow to create a unified approach to SEO and PPCHow SEO and PPC work together uniquely in specific verticals Plus,... [...]
There are several elements that play important role in helping you to achieve better search rankings. Your web page heading is one such element that tells the search engine about your page. Search Engine Journal contributor Roger Montti has shared some useful tips on using headings for improved SEO based on insights shared by Google’s John Mueller. Montti says, “Google’s John Mueller offered a clear explanation of how Google uses H1, H2, HTML headings. This explanation shows the role heading elements play in ranking and how you should use them. How to Use Heading Elements? On... [...]
An effective search engine optimization strategy helps you to get more website traffic and improve the conversion rate. You can also accelerate your content marketing with SEO. Impact contributor Liz Moorehead has published a podcast episode ‘Top SEO best practices for content marketers in 2020’ to help you improve your content marketig. Moorehead says, “There are a lot of things digital marketers and content marketers need to pay attention to, SEO-wise every single day. But what are the most important SEO principles and best practices we should be focusing on this... [...]
Zero-click searches are search engine result pages that Google displays at the top of its search results. It answer to a user’s query. These results satisfy the user’s intent without having to actually click on any search result links. Forbes contributor Kevin Indig has shared three ways to help you deal with zero-click searches. Indig says, “For roughly 20 years, companies got good free and paid traffic on Google. Entire businesses and industries were built on a platform that’s now created challenges for sustained success. From Search To Answer Engine The pivot away... [...]
While setting up WordPress you need to be careful about its SEO settings for maximum optimization. Proper optimization strategies can help you to grow your WordPress site which results into overall business growth. Dixon Jones has published an article highlighting SEO traps you need to avoid while setting up your WordPress site. Jones says, “The performance of your website or WordPress blog may not be the SEO weapon you think it is if you use it with only half an eye on the search engines. Out of the box, WordPress is great, but what tends to happen is that people start to use... [...]
Along with the right knowledge, there prevail several myths about search engine optimization process. If you are not alert, they could become a hurdle in your way to achieve higher search engine rankings. Content Marketing Institute contributor Mike Murray has shared seven such SEO myths you need to be careful about. Murray says, “SEO myths and misunderstandings abound in the digital marketing world. Although a little truth may be buried in some of these misconceptions, it’s best to understand the nuances. Here’s my advice: Focus first on your users and play fair with search... [...]
The search engine optimization strategies need constant update so that you can cope with the changing search algorithms. The new year is almost here and by knowing how the SEO could change, you can better prepare to face the situation. iPullRank contributor Aleks Shklyar has shared five SEO predictions for 2020. Shklyar says, “Though no one knows with full certainty what the world of organic search has in store in the upcoming year, there are hints SEOs are picking up on. Some of these observations are based on topics that keep arising in the SEO space (see BERT), and others can... [...]