Copyblogger’s Darrell Vesterfelt has published a new podcast episode ‘Consent-Based Email, Economic Trends for Ecommerce, and SEO for Service Businesses’. Listen to this podcast and learn: Why content marketing looks so different from 10 years ago How to fight off spammers who have turned your inbox into a dumpster fire The pros and cons of recent online privacy and email marketing practices A primer in writing great content for localized services And why good SEO is a combo of common sense and answering people’s questions. Consent-Based Email, Economic Trends for Ecommerce,... [...]
Archive for the 'Search Engine Optimization' Category
MOZ has published a new Whiteboard Friday video titled ‘Page Speed Optimization: Metrics, Tools, and How to Improve’ featuring Britney Muller. Watch this video to learn how to optimize your site for Google and improve page speed. The MOZ team says, “Page speed has always been a crucial part of SEO work, and as more companies make the shift to online operations, optimization becomes more important than ever. However, it’s a complex subject that tends to be very technical. What are the most crucial things to understand about your site’s page speed, and how can you begin... [...]
The COVID-19 pandemic caused serious damage to many businesses worldwide. Several businesses have been hit severely due to this unprecedented challenge. Vertical Leap’s Gemma Scarth has published an article on how SEO helped businesses survive COVID-19. says, “When the coronavirus outbreak forced countries around the world into lockdown, brands responded by reducing their ad spend in a bid to cut back on marketing expenses. According to the World Economic Forum, ad spend was down 9% on average across Europe by June while the UK and Germany pulled spending back by a larger 12% each. Back... [...]
Getting customer feedback is the best way to learn what they need and customize your content. By doing this, you can also improve your existing content. Search Engine Journal is hosting a webinar ‘How QA Testing for SEO Can Boost Your Traffic & Revenue’ on Wednesday, July 29, 2020 at 2.00 pm ET. The SEJ team says, “Join our next sponsored webinar as Mark Munroe, CEO at SEORadar, demonstrates how to easily integrate SEO testing into the QA process to prevent SEO problems from ever going live. In this presentation, you will learn: An SEO testing process that will help you avoid failed... [...]
Searchmetrics contributor Tyson Stockton has published a new episode of Voices of Search podcast titled ‘Changes in Technical SEO’. This episode features Kathy Brown and Benjamin Shapiro. You will learn the following: Technical SEO is about all the functionality aspects of your site composed of different signals and technical factors that Google uses to determine quality and ranking score. Google utilizes JavaScript to figure out what’s going on technically with a site. View source is no longer as useful in this process as it doesn’t provide a complete picture. Google recently... [...]
Getting customer feedback is the best way to learn what they need and customize your content. By doing this, you can also improve your existing content. Search Engine Journal is hosting a webinar ‘How QA Testing for SEO Can Boost Your Traffic & Revenue’ on Wednesday, July 29, 2020 at 2.00 pm ET. The SEJ team says, “Join our next sponsored webinar as Mark Munroe, CEO at SEORadar, demonstrates how to easily integrate SEO testing into the QA process to prevent SEO problems from ever going live. In this presentation, you will learn: An SEO testing process that will help you avoid failed... [...]
Quality content helps you to rank higher in search engines and gets you more website traffic. By optimizing your content for the search engines, you can improve your business performance. SEMrush contributor Jessica Foster has shared six tips to help you optimize your content for the search engines. Foster says, “In this guide, I detail how to create search engine optimized content using keywords naturally, based on a deeper understanding of search intent, and how to use tools to inform your content structure. Can Keyword Usage Really Be “Natural”? In speaking to business owners outside... [...]
Yoast SEO expert Fleur Heesen has published an article highlighting a linguistic approach to creating content that ranks. Heesen says, “Before we can go into the linguistic approach to SEO, we first have to understand what language is. Language consists of many different aspects. Think about it: we make speech sounds or write letters, which together form words. We put these words in a specific order, so they form sentences and phrases. And these sentences mean something to us. Sometimes we also want to achieve something with language. For example, when we say “it’s cold in here,” we... [...]
A secure and accessible website, a quick page load speed, the website’s mobile friendliness, the descriptiveness of the URL and keyword-optimized content are the elements that help you to form an effective SEO strategy. Your website is an online resource. As with all online resources, it has a URL (that is, a Uniform Resource Locator). With an SEO optimized URL structure you can improve your website traffic. Cognitive SEO contributor Adrian Cojocariu has shared a comprehensive guide on URL structure answering 13 important questions. Cojocariu says, “Servers and browsers use URLs... [...]
Rank Ranger has published a new podcast episode ‘A Fresh Take on FAQs for SEO’ featuring Ashley Segura. Mordy Oberstein and Sapir Karabello say, “Ashley Segura the mad hatter of Top Hat Rank joins the podcast to offer a fresh look at FAQs for SEO! Why a good FAQ is super helpful for your SEO One massive FAQ? Multiple categorized FAQs? How to craft your FAQs! From markup to media, how to enhance, track, and judge the effectiveness of your FAQs! Plus, we look at CTR on the SERP when ranking above the fold vs below the fold”. A Fresh Take on FAQs for SEO Rank Ranger [...]