SEO is an experimental process. You need to try different tactics and practice the one that deliver desired results. ContentKing’s Ondřej Koraba has shared some useful lessons from the real world SEO fails from 2020. Koraba says, “SEO can be rather tricky. One bad click or a rogue character can ruin everything. Learning from mistakes does wonders. That’s why we’ve covered quite a few SEO disasters in the past. We thought it was time for another edition, so we’ve compiled the top five SEO fails that took place in 2020. Let’s see what major companies did wrong and how you... [...]
Archive for the 'Search Engine Optimization' Category
An SEO audit is the process of analyzing how well your SEO strategy working. It helps you to identify the issues affecting organic search performance of your site. Search Engine Journal‘s Brent Csutoras has published a new podcast episode ‘The Importance of an SEO Audit’ featuring Brian Harnish. Csutoras says, “For episode 199 of The Search Engine Journal Show, I had the opportunity to interview Brian Harnish, Sr. SEO Analyst at Bruce Clay, Inc. Harnish talks about the common problem areas he encounters when conducting SEO audits, how to deliver an audit that drives... [...]
Semantic search helps search engines to return the most relevant search results. It focuses on the meaning behind search queries instead of the traditional keyword matching. Ahrefs contributor Michal Pecánek has published an article on Semantic Search and how it affects SEO process. Pecánek says, “Although there are countless variables at play, the principles of semantic search, why it’s needed, and how it’s influenced are easy to understand. Users often don’t use the same language as the desired content Many searches are unintentionally ambiguous The need to understand lexical... [...]
The COVID-19 pandemic has adversely affected businesses around the world. As the world enters into the new normal, it is the time to discover the kind of SEO and customer experience trends we may face. Botify‘s Petra Kis-Herczegh has shared five SEO and CX trends that would be seen post COVID-19. Kis-Herczegh says, “Today’s uncertain climate makes it harder to anticipate and plan for seasonal dynamics and customer response, but we’ve detected five trends that emerged due to COVID-19 that we think are here to stay. Online shopping isn’t going anywhere Promotions will draw... [...]
Search is an integral part of your business promotion strategy today. An effective SEO strategy enables you to grow your traffic from search engines and make more sales. iPullRank‘s Mujahid Robinson has shared a six-step guide to help you balance your paid and organic search efforts in the wake of COVID-19. Robinson says, “To understand why your Paid and Organic Search strategies are so essential right now, let’s take a look at the facts. A recent survey found that consumers believe that the Coronavirus outbreak has already changed their shopping behavior. With malls and shopping... [...]
MOZ has published a new Whiteboard Friday video ‘5 Common Objections to SEO (& How to Respond)’ featuring Kameron Jenkins. The MOZ Team says, “With marketing budgets taking a hit under the economic strain of COVID-19, advocating for the value SEO can bring to a struggling business is a new take on an old battle. This popular Whiteboard Friday episode by Kameron Jenkins covers five common objections you’ll hear to SEO and how to counter them with smart, researched, fact-based responses — an important skill to brush up on now more than ever”. MOZ [...]
URLs that are designed to meet the needs of users and searchers are known as SEO friendly URLs. Such URLs make it easier for search engines to find your content. Ahrefs contributor Joshua Hardwick has published a nine-step guide to help you create SEO-friendly URLs. Hardwick says, “There’s rarely much point changing existing URL slugs as it takes too much time. You’re also likely to do more harm than good. So let’s focus on new posts and pages. If you did keyword research and created content around that keyword, jump to step 6. If you created your page without doing keyword research... [...]
The search engine optimization performance depends on several elements like content, website design, keyword selections, site speed and more. It is also important to know whether your host location makes any difference to your SEO. Search Engine Journal‘s Shelly Fagin has answered your questions on it. Fagin says, “There are two aspects to consider about the location your hosting company uses to host your website as it relates to your organic rankings. Site Speed The first aspect is the effect it has on your site speed. The closer a site visitor is to the datacenter... [...]
According to Google, an attribution model is a set of rules a business follows for determining where to give credit for conversions and revenue. With an SEO attribution model businesses can focus on the most essential elements for achieving higher search engine ranking. Search Engine Land’s Barry Schwartz has published a new video ‘SEO Attribution and Reputation Management’ with Tony Wright. Schwartz says, “In our conversation we talked about two topics, SEO attribution and online reputation management. He said when it comes to SEO attribution it is important... [...]
In-depth knowledge of the SEO process can help you to handle the task of managing your website’s search engine presence and rankings. Or at least you could know what your SEO agency is doing for you. Koozai contributor Kelly-Anne Crean has published a list of 16 essential SEO terms. Crean says, “Do you sometimes get confused with SEO terms and what they mean? We have put together a handy glossary of the SEO terms you should know, and we explain exactly what these terms mean. Hope you find this glossary useful. 301 redirect – this is a permanent redirect from one... [...]