Voices of Search has published a new podcast episode ‘TikTok for SEO’ featuring Austin Armstrong, Co-founder & CEO at Socialty Pro. Austin Armstrong, Co-Founder & CEO of Sociality Pro, discusses social media’s relationship with search. The difference between TikTok and social media platforms like Instagram and Facebook boils down to its algorithm. TikTok’s algorithm focuses on reaching new audiences, and companies that joined the platform are enjoying massive organic growth. In this podcast episode, Austin talks about TikTok for SEO. TikTok for SEO Voices of Search  [...]

Wikipedia is an open encyclopedia where anyone can suggest or contribute pages, articles, and knowledge about just about anything. By creating a Wikipedia page about your business or product, you can improve the chances of getting more traffic from Google. Content Marketing Institute contributor Ann Gynn has published an article on developing and creating a Wikipedia page that sails through the approval process. She says, “Though you should visit Wikipedia’s help pages for more detailed information, Dianna shares this outline to provide a brief and helpful step-by-step version to create... [...]

Watch Neil Patel’s latest video ‘The 5 Most Important Skills in SEO’ to learn about the important SEO skills. He says, “The five most important skills in SEO. SEO shifted from being a technical discipline 10 years ago to being a multidisciplinary area that involves a few different skills. ” Neil Patel’s Blog  [...]

When it comes to growing your online sales, audience research plays an important role in understanding the buying stages of your ideal customers. Marketing Land has published ‘An SEO guide to audience research and content analysis’ to help marketers understand and perform audience research. Marcela De Vivo says, “How your customers find you can vary significantly. It may be based on their interests, needs or pain points. Some people may already know exactly what they need and search for that on Google. Others may be just starting the research process. Others may already know what... [...]

Pictures speak louder than words. Similarly, when it comes to SEO, images help you impress your visitors. But they should not cause slow search experience. Search Engine Journal contributor Matt. G. Southern has published an article featuring Google’s six tips to make your website load images faster and more efficiently. He says, “These are Google’s tips for making images load faster and more efficiently. 1. Eliminate Image Cumulative Layout Shift (CLS) CLS refers to instances where content on the page visually moves, or shifts, from one place to another as it’s loading. While this... [...]

Search Engine Journal has published a new e-book ‘5 Key Enterprise SEO Priorities CMOs Need To Get Right’. The SEJ team says, “Inside our latest e-book, you’ll find: Tips and shortcuts for establishing an SEO roadmap that closely aligns with your organization’s goals, taking resources into account. Practical examples to help you win executive and team support for your SEO initiatives, no matter how ambitious. Expert advice on creating productive, interdepartmental relationships to ensure your marketing initiatives aren’t relegated to the back burner. Questions you need... [...]

Ranking high in Google Search is one of the most important things to do for increasing your website traffic. Google search algorithm considers certain factors in determining which results appear at the top of their search results. Search Engine Journal contributor Chuck Price has shared eight white hat SEO techniques that can help you to double your search traffic. He says, “By addressing these five factors, you will be putting yourself in a position to outperform the competition. Here are some specific tips on how to do it: 1. Mobile First I first began promoting a “mobile-first” approach... [...]

Semrush contributor Matthew Hepburn has published an article highlighting the differences between CRO (conversion rate optimization) testing and SEO split testing. He says, “While these tests sound similar, there are significant differences. Distinct Differences Between CRO Testing and SEO Split Testing CRO Testing In CRO testing (sometimes called CRO user testing or CRO A/B testing), you duplicate a web page or an email, changing one element. You can then send traffic to both versions of the page or email. The comparative conversion rates then reveal which version provides a better conversion... [...]

MOZ has published a new Whiteboard Friday video ‘Blue Ocean SEO Strategy’ featuring PJ Howland. The MOZ team says, “If you’re familiar with the blue ocean marketing strategy, you know that SEO is inherently a “red ocean” industry. With fierce competition to attain rankings, links, and authority, SEOs are constantly trying to one-up their competitors. In this environment, is there any hope for creating a “blue ocean” — innovating to avoid the choppy waters of the current market? In today’s Whiteboard Friday, PJ Howland of Leaders.com suggests... [...]

Newsletters can add value to your business. By publishing quality newsletters, you can grow your online reach and get more followers. MOZ contributor Lauren Fox has shared 12 actionable steps to drive newsletter growth with SEO content. She says, “Read on to learn how to get users from your website onto your newsletter list, and why email marketing and SEO work so well together. Part 1: Attracting potential subscribers to your site The first part of this newsletter growth process is actually getting your potential newsletter subscribers to your website. Here are 5 solid strategies for doing... [...]