The latest article on Business Insider is titled “Here’s One Way Facebook’s Big Algorithm Change Is Starting To Pay Off”. Aaron Taube says, “Adweek is reporting that Facebook’sadvertising inventory has become 10% more expensive this quarter than last, according to what it was told by the social ad company Nanigans. The price increase is thought to be tied to the company’s December news feed algorithm change, which made it harder for brands to reach the people that had liked their pages without paying to promote their posts. According to Adweek, Facebook’s... [...]
Archive for the 'Facebook marketing' Category
The latest ‘Econsultancy’ blog post is titled “Has Facebook killed organic post reach for brands? What should you be doing about it?”. Jason Navon says, “The last month has seen a host of speculation that Facebook organic post reach is set to decline. The prevailing view is that brands should expect to see organic reach of between 1-2%, with the end of organic reach looming on the horizon. The increasing volume of Facebook brand pages adds more posts that compete for visibility in the algorithm. Many also see this as a move to further monetise brand pages“. Has... [...]
The latest post on ‘Mashable’ is titled “Facebook Tweaks News Feed Algorithm to Combat ‘Spammy’ Posts”. Kurt Wagner says, “Facebook is tweaking its news feed algorithm again, this time to combat posts that contains “like-baiting,” duplicate content and “spammy links.” Facebook says the algorithm change is in response to user feedback, and hopes to minimize the visibility of content the company considers “spammy.” SEE ALSO: How to Curate Your Facebook News Feed Included as spammy are posts that include “like-baiting,”... [...]
The latest post on ‘Mashable’ is titled “Facebook Overhauls and Limits Those Despised Right-Rail Ads”. Todd Wasserman says, “When Facebook rolled out its last desktop redesign last month, it left the right column — the home of many dodgy direct-response ads — alone. Now, however, it’s gotten around to cleaning them up as well. The company announced on Wednesday that it will roll out an updated design for right-column ads in the “coming months.” The new units will have the same proportions as desktop news feed ads, which means they will be bigger. There... [...]
The latest ‘Econsultancy’ blog post is titled “How to market your branded Facebook page”. Christopher Ratcliff says, “It’s getting tougher and tougher for brands to make an impact through organic means on Facebook. In a recent tweak to the news feed algorithm, companies that run Facebook pages have seen a substantial drop-off in reach as Facebook prioritises content from users who your followers engage with the most. That’s not to say that it’s now impossible to get your unpaid posts seen by your fans, it’s just that they’re more likely to only be seen... [...]
The latest article on ‘Marketing Land’ is titled “Facebook Moves To Boost The Size Of Ads In The Right-Hand Column”. Martin Beck says, “Facebook is increasing the size of its right-hand column ads. The move, announced today in aFacebook for Business blog post, is intended to make such ads more prominent and visually consistent those appearing in users’ News Feeds. Here’s the new look compared to the current offering“. Facebook Moves To Boost The Size Of Ads In The Right-Hand Column Marketing Land [...]
The latest post on ‘Mashable’ is titled “8 Tips for Success on Facebook’s New Video Advertising Platform”. Scott Gerber says, “Facebook has been changing the game for advertisers since its inception a decade ago. And with its new video advertising platform, there are now even more ways to reach your target audience. But how should you use the tool to generate the most successful results? To find out, I asked a panel of eight entrepreneurs from the Young Entrepreneur Council (YEC) what tricks they have for getting the most out of it (without alienating users). Their responses... [...]
The latest article on ‘Marketing Land’ is titled “Study: Per Fan Engagement On Google+ Narrowly Trails Facebook, Nearly Doubles Twitter”. Martin Beck says, “Here’s more evidence that smart marketers shouldn’t neglect to include Google+ in their social media mix: Google+ generates nearly as much engagement per follower as Facebook and nearly twice as much as Twitter. The surprising results come from a Forrester Research study of the social profiles of 50 global brands on Facebook, Google+, Instagram, LinkedIn, Pinterest, YouTube and Twitter. Forrester looked... [...]
The latest ‘Econsultancy’ blog post is titled “10 sketchy text formatting tips for Twitter and Facebook”. Chris Lake says, “Ever wanted to use bold or italics in a tweet? Or a strikethrough, in a Facebook update? Or to use a special character of some kind? Well here’s your chance… It’s Friday, so I thought I’d cobble together a throwaway post based around the different text styles you can use on Twitter. Click on an image to go to the appropriate text rendering tool. Apologies if this leads to a spate of nonsensical, illegible tweets“. 10 sketchy text... [...]
Precious Ngwu has produced the most extensive tool ever for finding individual Facebook members who are good prospects for your ads, for any niche you choose. He calls it Graph Authority App, and he released it over the weekend to rave reviews. This new tool, once you choose the niche to target, can find: ■ People who are members of a group in that niche ■ People who attended an event in that niche ■ People who “like” a particular page ■ People who respond to a Facebook post related to the niche Throw in additional criteria such as gender, where they dine, where they shop... [...]