The latest post on ‘ReadWrite’ is titled “Facebook Takes A Stab At Bridging The Mobile-App Communication Gap”.Selena Larson says, “One of the big problems with apps is that they often don’t talk to one another, a fact that complicates life for users and developers alike. Now Facebook thinks it can solve that.On Wednesday at Facebook’s F8 developer conference, the company announced App Links, an open-source tool to facilitate “deep links” that can direct users to specific information within an app or from one app to another.App Links, Facebook’s new tool,... [...]

The latest post on ‘Mashable’ is titled “Facebook Introduces Mobile Ad Network”.Seth Fiegerman says, “Facebook unveiled its new mobile ad network on Wednesday during its F8 developers conference.The ad network, called the Audience Network, aims to make it easier for mobile developers to pick the appropriate ad formats that work for their app and letting the more than one million advertisers on Facebook better target ads for particular apps.“We’ve done a lot of work already in the past years to help you build and grow your apps,” Mark Zuckerberg, Facebook’s... [...]

The latest post on ‘Mashable’ is titled “Bye-Bye Browsers: Why Facebook’s New App Links Are a Big Deal”.Christina Warren says, “Facebook announced a slew of new programs and initiatives for developers at its F8 Conference, but the most exciting might just be App Links.App Links are Facebook’s attempt to make it easy for developers to link to other applications from their own apps. In other words, if I’m in a messenger app and I tap on a link to a photo hosted on Instagram, that link should take me directly to that image in the native Instagram app and... [...]

The latest post on ‘Mashable’ is titled “Facebook Rolls Out ‘Business Manager’ Tool for Marketers”.Todd Wasserman says, “Facebook on Monday officially launched Business Manager, a tool that lets marketers and agencies manage multiple campaigns via one interface.The tool, which Facebook has been rolling out over the last month, lets you assign roles to people working on various campaigns. Facebook also promises that Business Manager will let agencies and clients securely share campaign materials. Business Manager also lets marketers add and delete ad accounts connected... [...]

The latest article on  ‘Marketing Land’ is titled “Facebook Announces Wider Release Of ‘Business Manager’ For Pages, Ads & Apps”.Martin Beck says, “Facebook today announced that it is giving wider access to its “Business Manager” dashboard, a tool that enables large advertisers and agencies to manage Facebook Page, advertising and application accounts from a single interface.As we wrote last month, Business Manager gives account administrators centralized control over advertising campaigns and page permissions for their team and partners.It’s still... [...]

Business 2 Community is hosting a webinar with Alex Houg, Dennis Yu and Paul Ryazanov on Wednesday, May 28 at 2.00 pm ET. The topic of the webinar is “Facebook Lead Gen on a Shoestring Budget”.The ‘Business 2 Community’ team says, “This webinar will answer questions like:What are the tactics that successful B2B marketers are using to generate traction on Facebook?What is the value of a social-driven lead and how do you treat these differently than other channels?What’s the right combination of strategy, tools, and process for my business in 2014 – whether I’m... [...]

The latest article on ‘Business 2 Community’ is titled “How To Properly Use Hashtags In Your Social Media Marketing”.Pam Dyer says, “Hashtags are increasingly important in social media marketing campaigns.They enable content marketers get in front of their target audience and identify social media conversations that are relevant to their business. Only 24% of tweets include hashtags, but those that do receive twice the engagement of those without them. When used well, hashtags can be powerful tools that drive brand recognition, increase reach, build community, create... [...]

The latest ‘Econsultancy’ blog post is titled “How do some Facebook Pages still reach 82% of their fans?”.Matt Owen says, “New research from Wisemetrics shows that while on average many pages have seen a drop in organic reach, the top 1% of pages still reached 82% of their fans, more than five times the average. Marketers around the globe have been making dissatisfied rumblings about Facebook organic reach for a while now. The general consensus being: You’ve got to pay to play.That doesn’t mean that we’ve got to pay Facebook though”.How do some Facebook... [...]

The latest VerticalResponse blog post is titled “Creating Facebook Retargeting Ads: A Step-by-Step Guide”.Derek Overbey says, “Facebook empowers businesses of all sizes to retarget their existing customers. Why? Retargeting allows you to stay top of mind, build deeper relationships and hopefully sell more products and services by sending marketing content and advertising specifically to people who are familiar with your business. Here, we walk you through the basics of creating a Facebook retargeting ad in this quick guide.Getting Started1. On the left-hand column of your Facebook... [...]

The latest article on ‘Business 2 Community’ is titled “Five Steps to Overcome Facebook’s Algorithm Changes”.ZOG Digital team says, “How-to Increase Reach and ROIFacebook’s organic reach is on a steady decline, forcing bloggers, businesses, brands, charities and other groups that rely on Facebook posts to convey announcements and other information to fans to change their strategies.There are two reasons behind the drop in organic reach. First, Facebook says people are liking more fan pages, yet are reading their newsfeed for the same amount of time each day, creating... [...]