Jason Parker is no stranger to these pages. For years, he has been building a reputation as a marketing trainer, both individually and through a partnership with Charles Kirkland. Now he is tackling the tricky subject of effectively using Facebook ads to build your mailing list, tricky because if you do it wrong, you can spend a lot of money quickly with little to show for it. This is training he has only shared with a small, but active, group of followers of Matt Bacak, another of his partners. Now, he is sharing it with you. And it’s free. Not only free, it’s delivered instantly when... [...]
Archive for the 'Facebook marketing' Category
The latest post on ‘Mashable’ is titled “Facebook Adds Features to Paper, Says Slow Growth Is No Concern”. Kurt Wagner says, “Facebook Paper, the standalone news reader app the company launched in January, released its first significant app update Friday — adding a couple new features to the News Feed section of the app as well as making a few subtle design tweaks. You can now see birthdays and events within Paper by clicking on the notifications tab in the upper righthand corner of the app and scrolling to the bottom. Users can also add a photo to a comment by using the phone’s... [...]
The latest article on ‘MarketingProfs’ is titled “Photo Posts Spark the Most Engagement on Facebook”. Ayaz Nanji says, “Brands’ Facebook posts that include photos on average garner the highest number of interactions of any post type, according to a recent report from Socialbakers. Image posts were found to outperform all other post types—links, videos, text-only status updates—on brand pages with small (1-99,999), medium (100,000-999,999), and large (1M+) fan bases. However, the difference in engagement was especially noticeable on large brand pages (1M+), with photo posts... [...]
The latest post on ‘Mashable’ is titled “Facebook’s News Feed: What Changed and Why”. Kurt Wagner says, “As Winston Churchill once said, “to improve is to change; to be perfect is to change often.” It’s a maxim Facebook seems to have adopted wholeheartedly when it comes to the News Feed. Posts appearing in your news feed today likely look different from the posts you saw six months ago, both in appearance and content. The simple reason for this is Facebook is learning more about you, and that means the company’s news feed algorithm is better at determining... [...]
The latest article on ‘Marketing Land’ is titled “Simply Measured Offers Facebook Insights With Ads Report”. Martin Beck says, “Social media analytics provider Simply Measured is now offering its customers a Facebook report that merges analytics for organic and paid posts on the social network. Simply Measured said it is the first metrics platform to provide such a report: “Because of the intricacy and manual effort involved with stitching multiple Facebook APIs together (it takes one of our customers a day and a half each week!), most social marketers currently... [...]
The latest article on ‘Marketing Land’ is titled “Report: Facebook Is Giving News Publishers Free Mobile Ads”. Martin Beck says, “Well, it is called the News Feed. For at least the last six months, Facebook has been adjusting its algorithm to reward high-quality content and has admitted a strong bias toward news publishers. Now as Digiday’s John McDermott noticed last week, Facebook is placing what amounts to free ads for publishers in users’ mobile news feeds. McDermott noted that CNN’s growth in Facebook likes has soared by 1.2 million in the last month,... [...]
The latest article on ‘Marketing Land’ is titled “Report: Advertiser Revenue From Facebook Ads Rose 191 Percent YoY, 12 Percent From Paid Search”. Ginny Marvin says, “Advertisers saw revenue from Facebook advertising shoot up 191 percent year-over-year in the first quarter of 2014, while paid search drove revenue increases of 12 percent on the year. That’s according to Kenshoo’s quarterly look at ad campaigns run through the platform. A new infographic shows both paid search and Facebook advertising experienced strong year-over-year growth in the first quarter... [...]
The latest ‘Econsultancy’ blog post is titled “Facebook clamps down on like-baiting and other spam tactics”. Christopher Ratcliff says, “In a move that will both improve the user experience significantly for Facebook users and curtail a branded page’s reach even further, Facebook has explicitly revealed what it will be seeking to crack down upon within its new update. Facebook first ‘tweaked’ the algorithim in January this year, ensuring that content from the people that users engage with the most is prioritised, ensuring content from a ‘liked’ company’s... [...]
The latest article on ‘Marketing Land’ is titled “Facebook Is Testing A ‘Pages Popular In Your Area’ Feature”. Martin Beck says, “Facebook is testing a new suggestion module on its right sidebar: Pages Popular In Your Area. The suggestion box, first brought to our attention Friday by online media strategist Samuel Edwards of Tenthwave Digital, has been appearing intermittently today for me. Results, as you would expect from an experiment, have been spotty, with pages for Eminem and Lil Wayne — by no means local for my Costa Mesa, California location — mixing... [...]
The latest ‘Aweber’ blog post is titled “What You Need to Know About Facebook’s New Ad Structure”. Brandon Olson says, “Facebook is shaking things up yet again – this time on the advertising front with its new structure to advertising campaigns. They’re making it easier to organize, optimize and measure your ads. Easier is good, but anytime you’re going to spend money advertising your business, you want to have a clear picture of how your ads work. Nowhere is this more true than it is online. So let’s take a look at how Facebook ads work. The previous campaign structure consisted... [...]