The latest post on ‘Mashable’ is titled “Why Mobile Ads Are Seen as a Boon to Facebook, But a Plague to Google”. Todd Wasserman says, “Analysts gave Facebook a big thumbs-up this week for its transition to mobile. As the company reported on Wednesday, mobile ads now represent 59% of its overall ad revenues, up from 30% in Q1 2013. Brian Wieser, an analyst with Pivotal Research, called it a “monster quarter” for Facebook that was driven largely by growth in mobile. The situation at Google wasn’t as sunny. Since Google blamed mobile for depressing costs-per-click... [...]

The latest post on ‘Mashable’ is titled “Facebook Ad Clicks Set Record in Q4 2013, But Concerns Linger”. Kurt Wagner says, “It was another solid quarter for Facebook ads in Q4 of 2013, as the company recorded its best quarter ever in terms of overall engagement, according to new research from Adobe. Facebook saw record highs in areas such as total ad clicks and click-through rates last quarter, according to Adobe’s Q4 2013 Social Intelligence Report, which analyzes ad clicks and referral traffic for most major social networks. The social network’s click-through... [...]

The latest post on ‘Mashable’ is titled “75% of Brands’ Facebook Posts Are Photos, Study Says”. Matt Petronzio says, “Ever since Facebook officially launched Timeline for businesses in 2012, brand marketers have found increasing success at engaging their audiences on the social network. But what do brands actually post? According to a new study from Socialbakers, single photos make up 75% of Facebook brand content worldwide. Since Facebook’s design lends itself to visuals, that isn’t too surprising — however, only 10% of brand posts are links, while text-only... [...]

The latest post on ‘Mashable’ is titled “Facebook: Auto-Play Video Ads Will Remain Small Scale This Year”. Todd Wasserman says, “Facebook doesn’t expect its video auto-play News Feed ads to make a “material contribution” to ad revenues this year, COO Sheryl Sandberg said on Wednesday. In a call with analysts following Facebook’s first-quarter earnings announcement, Sandberg said the company is waiting for users to get used to seeing auto-play video in their News Feed before making auto-play ads more common. “In terms of expectations for that, we... [...]

The latest article on ‘Website Magazine’ is titled “Facebook’s Referred Revenue Per Visit Grows in 2014”. Allison Howen says, “Facebook is still the king of social media, as a new report from Adobe reveals the revenue per visit (RPV) coming from Facebook saw growth quarter-over-quarter, while the RPV from Twitter and Tumblr declined. The Adobe Social Media Intelligence Report, which analyzed paid, earned and owned social media trends for Q1 2014, found that RPV coming from Facebook grew by two percent quarter-over-quarter QoQ. Comparatively, the RPV from Twitter declined... [...]

The latest ‘Econsultancy’ blog post is titled “Facebook ad CTR is up 160% year-over-year: stats”. Christopher Ratcliff says, “With huge changes to a brand’s ability to gain organic growth in thanks to Facebook’s news feed algorithm tweaks, and a simplifying of the process of how to market your brand on Facebook using paid ads and boosted posts, it seems Facebook’s ad revenue is increasing in line with these changes. Facebook’s ad business has continued to grow with click through rate (CTR) and ad impressions increasing by double-digits quarter-over-quarter.... [...]

The latest article on  ‘Marketing Land’ is titled “Facebook Extends Its Lead In Social Referral Traffic, Shareaholic Data Shows”. Martin Beck says, “Facebook has extended its lead as the leading driver of social media referrals, according to Shareaholic’s first quarter social media traffic report. Facebook traffic accounted for 21.25% percent of the share of visits — a gain of nearly six percentage points over the social network’s December figure — on Shareaholic’s network of 300,000 websites. Shareaholic says its network gets 400 million unique monthly... [...]

The latest article on  ‘Marketing Land’ is titled “Report: Facebook Preparing Special Ad Targeting For World Cup”. Martin Beck says, “Aiming to cash in on the world’s most popular sporting event, Facebook is preparing to give advertisers a way to more precisely target soccer fans during the 2014 World Cup in Brazil. As reported Friday in AdAge, Facebook is showing its biggest advertisers a sales deck that offers up an audience segment that has shown interest in the World Cup, the first time the social network is creating a segment for advertisers related to a... [...]

The latest VerticalResponse blog post is titled “Sharing Content from a Facebook Page to Profile [VIDEO]”. Derek Overbey says, “In this installment of Tips in 2, our new video series of helpful, two-minute small business marketing tips, Derek Overbey, Senior Social Media Manager at VerticalResponse, shows you how to share content from your Facebook Page to your personal profile. Sharing business content on your personal profile not only lets your friends and family know what’s going on from a business perspective, but gives your content more opportunities to be seen, and could... [...]

The latest post on ‘Re/code’ is titled “Here Comes Facebook’s Ad Network: Mobile Ads Launching This Month”. Mike Isaac says, “Lots of people have wanted Facebook to build an ad network for a long time. Here it comes. Facebook will take the wraps off its plans for a mobile ad network at its“F8″ developer conference in San Francisco at the end of the month, according to multiple sources familiar with the matter. Facebook will pitch the ads to publishers and developers as a way to leverage the social network’s vast database of user information for better ad targeting. And... [...]