The latest article on ‘Marketing Land’ is titled “Report: Facebook’s Premium Video Ads Will Cost $1 Million A Day”. Martin Beck says, “More details about Facebook’s upcoming “Premium Video Ads” have emerged and if you have to ask how much they’re going to cost … you know the rest. The Wall Street Journal reported that such ads will cost about $1 million a day. We reported last month that Facebook is preparing to launch the new advertising unit in the next several months — Journal sources have narrowed that timeframe to the “coming weeks” —... [...]
Archive for the 'Facebook marketing' Category
The latest post on ‘Mashable’ is titled “Facebook Announces Advertising ‘Boot Camp’ For Smaller Advertisers”. Kurt Wagner says, “Facebook will be pounding the pavement this summer in an attempt to teach its largest group of advertisers — small and medium-sized businesses — how to utilize the company’s ad offerings. Facebook, along with partners like Square, Intuit QuickBooks, and LegalZoom, is planning a five-stop event tour the company calls Facebook Fit, a series of “boot camp-style events designed to help SMBs achieve business success,” Facebook... [...]
The latest post on ‘Mashable’ is titled “Facebook Still Reigns Supreme Among Young Adults”. Andrea Romano says, “Although Facebook may be losing steam with teenagers, as recent studies have claimed, young adults are still as active as ever on the social media site. Harvard’s Institute of Politics polled over 3,000 18 to 29-year-olds, covering a wide range of topics from political affiliation to social media use. During the poll, participants were asked which social media platforms they currently had accounts for. Surprisingly, the poll revealed that a stark majority of... [...]
The latest article on ‘Business 2 Community’ is titled “Facebook’s Organic Reach Decline: How To Respond In 4 Steps”. Pam Dyer says, “Brands that use Facebook for marketing have seen a sharp drop in engagement. The tight-lipped social network acknowledged as much in a leaked sales deck obtained by TechCrunch in December that included this statement: “We expect organic distribution of an individual page’s posts to gradually decline over time as we continually work to make sure people have a meaningful experience on the site.” Coupled with recent changes to the news... [...]
The latest article on ‘Marketing Land’ is titled “Facebook Upgrades Video Metrics To Track Duration Of Views & Audience Retention”. Martin Beck says, “Aiming to give page owners and advertisers a better read on how videos are resonating with customers, Facebook is upgrading its video metrics offerings. Currently, Facebook shows you only how many people started watching a video. When the upgrade rolls out in the “coming weeks,” Facebook said, you’ll be served information on video views, unique video views, the average duration of the video view and audience... [...]
The latest post on ‘ReadWrite’ is titled “How Ads In Mobile Apps Could Send Facebook’s Revenue Soaring”. Dan Rowinski says, “Amid all of Mark Zuckerberg’s iconoclasm Wednesday at Facebook’s F8 developer conference, it was easy to miss the biggest news for the company—and the mobile world it hopes to dominate. Yes, throwing out Facebook’s “move fast and break things” philosophy is significant, as is anonymous login. But of far more financial consequence, both for Facebook and the developers it courted at F8, is the Facebook Audience Network”. How... [...]
The latest article on ‘MarketingProfs’ is titled “Facebook Users Engage With Brands Most on Fridays”. Ayaz Nanji says, “Facebook users engage with brands more on Fridays than on other days of the week, according to a recent report from Adobe. Some 15.7% of all impressions in the quarter occurred on a Friday—the most of any day, the analysis of Facebook post and ad interactions in 1Q14 found. Thursday had the second highest share of impressions (14.5%), and Sunday had the lowest share (13.4%). Moreover, one quarter (24.7%) of all brand video views in the quarter occurred on a Friday;... [...]
The latest post on ‘ReadWrite’ is titled “Facebook Takes A Stab At Bridging The Mobile-App Communication Gap”. Selena Larson says, “One of the big problems with apps is that they often don’t talk to one another, a fact that complicates life for users and developers alike. Now Facebook thinks it can solve that. On Wednesday at Facebook’s F8 developer conference, the company announced App Links, an open-source tool to facilitate “deep links” that can direct users to specific information within an app or from one app to another. App Links, Facebook’s new tool,... [...]
The latest post on ‘Mashable’ is titled “Facebook Introduces Mobile Ad Network”. Seth Fiegerman says, “Facebook unveiled its new mobile ad network on Wednesday during its F8 developers conference. The ad network, called the Audience Network, aims to make it easier for mobile developers to pick the appropriate ad formats that work for their app and letting the more than one million advertisers on Facebook better target ads for particular apps. “We’ve done a lot of work already in the past years to help you build and grow your apps,” Mark Zuckerberg, Facebook’s... [...]
The latest post on ‘Mashable’ is titled “Bye-Bye Browsers: Why Facebook’s New App Links Are a Big Deal”. Christina Warren says, “Facebook announced a slew of new programs and initiatives for developers at its F8 Conference, but the most exciting might just be App Links. App Links are Facebook’s attempt to make it easy for developers to link to other applications from their own apps. In other words, if I’m in a messenger app and I tap on a link to a photo hosted on Instagram, that link should take me directly to that image in the native Instagram app and... [...]