The latest article on ‘Marketing Land’ is titled “The Drop In Facebook Page Reach Is All About The Competition”. Martin Beck says, “One key reason that Facebook Pages are reaching fewer of their fans with posts: the number of Pages Liked by the average Facebook user has increased by more than 50% in the last year. That statistic, provided by Will Cathcart, Facebook’s News Feed director of product management, in a recent interview with Josh Constine of TechCrunch, is a plausible explanation for the approximate 50% drop in organic Page reach per fan in the last... [...]
Archive for the 'Facebook marketing' Category
The latest post on ‘Mashable’ is titled “Messaging Wars: Vine vs. Instagram, Facebook, Twitter, Snapchat”. Kurt Wagner says, “It’s been hard to ignore the meteoric rise of the private messaging industry over the past two months. First came Facebook’s jaw-dropping $16 billion purchase of standalone messaging service WhatsApp in February. Chat app Viber was acquired by Rakuten for $900 million. Then messaging startup Tango raised $280 million in March, a funding round that valued the company at more than $1 billion, according to Forbes. So it’s no surprise... [...]
The latest post on ‘ReadWrite’ is titled “Why No One Trusts Facebook To Power The Future”. Selena Larson says, “In the coming years, one billion more people will gain access to the Internetthanks to drones and satellites hovering in the stratosphere. And soon, we’ll be able to sit down with friends in foreign countries and immerse ourselves in experiences never previously thought possible, simply by slipping on a pair of virtual reality goggles. These aren’t just gaseous hypotheticals touted by Silicon Valley startups, but efforts led by one company, whose mission is to... [...]
The latest post on ‘Mashable’ is titled “What’s the Deal With Facebook’s Privacy Dinosaur?”. Kurt Wagner says, “If you’ve posted to Facebook recently, you may have noticed a new graphic with a prehistoric twist: the privacy dinosaur. The company is testing a pop-up reminder that encourages users to pay attention to who they’re sharing with on its platform, and the privacy dinosaur — a blue laptop-wielding cartoon dinosaur — accompanies the message“. What’s the Deal With Facebook’s Privacy Dinosaur? Mashable.com [...]
The latest article on ‘The Forrester Blog’ is titled “Do people complain more on Twitter or on Facebook?”. Nate Elliott says, “In researching our recent report on Google Plus, I asked social listening and intelligence provider Converseon for some help. They agreed to review more than 2500 direct user interactions with 20 leading brands on Facebook, Twitter and Google Plus. (They tracked only direct user interactions, meaning posts directly onto brands’ Facebook or Google Plus pages, comments on brands’ Facebook or Google Plus posts, and @mentions of brands on Twitter.... [...]
The latest post on ‘Mashable’ is titled “Facebook Still Dominates on Mobile, But Its Lead Has Declined”. Seth Fiegerman says, “Facebook continues to dominate on iOS and Android, by time spent, but its lead has slipped slightly. The average U.S. user spent an average of 2 hours and 42 minutes per day on mobile devices in the first three months of this year, according to new data from Flurry, an app analytics service. Facebook and Instagram, which it acquired in 2012, accounted for 17% of that time. That puts Facebook firmly in the lead in the mobile space, but its share of time... [...]
The latest post on ‘Mashable’ is titled “30% of U.S. Adults Use Facebook for News, Study Says”. Matt Petronzio says, “Social media permeates everything we do, so it’s no surprise that it’s also changing the way we consume news. A new study from Pew Research shows that out of the 64% of American adults who useFacebook, nearly half (30%) use the social network to keep up with news. On YouTube, 10% of U.S. adults use the video platform to get news, while only 8% look for news on Twitter“. 30% of U.S. Adults Use Facebook for News, Study Says Mashable.com [...]
The latest VerticalResponse blog post is titled “How to Effectively Use Facebook Ads + Email”. Colleen Corkery says, “On the last day of Social Media Marketing World, Facebook continues to be one of the most popular trending topics of discussion. With plummeting organic reach, continuous algorithm changes and the necessary realization that you have to “pay to play,” Facebook is on everyone’s brain. A common theme amongst speakers at the conference in response to Facebook backlash: Don’t build on rented land. With that, Amy Porterfield, Social Media Marketing World Speaker,... [...]
The latest article on ‘Marketing Land’ is titled “Study: 30% Of Facebook Users Are Consuming News, But It’s Mostly “Incidental” Consumption”. Ginny Marvin says, “After posting an overview yesterday of the Pew Research Center’s State of News Media report, we wanted to dig a little deeper into the study’s research on social media news consumption. According to the Pew report, three in ten Facebook users get news from the social media site. Even with the relatively high number of people reading news on Facebook, Pew claims Facebook news consumption is... [...]
The latest article on ‘Marketing Land’ is titled “Mobile First: Facebook Claims 1 Billion Active Mobile Users, 200 Million On Instagram”. Ginny Marvin says, “In answering questions about Facebook’s $2 billion acquisition of Oculus, CEO Mark Zuckerberg shared a couple of new user stats that show the company’s mobile-first strategy is paying off. Zuckerberg told analysts on a conference call yesterday that Facebook now has 1 billion active monthly mobile users. That’s up from 945 million in December. Facebook’s mobile users surpassed those on PCs in Q4... [...]