The latest article on Business Insider is titled “Facebook Has A Program That Gives Special Access To Elite Marketers – These Are Their Insights”. Cooper Smith says, “Facebook’s preferred marketing program might be described as the world’s most important social media marketing collective and certification program rolled into one. The main purpose of the program is to connect brands with developers who excel at social marketing – Preferred Marketing Developers (PMDs). These are companies that must be referred by Facebook employees or existing PMDs. Facebook... [...]
Archive for the 'Facebook marketing' Category
Designers can do a good job in creating your marketing branding, the look and feel of your website and your web presence on Web 2.0 properties, such as Facebook. The only issues are that you may have to try several designers before you find one that understands you goals well enough that they can deliver what you need. Then, there’s the delay and the cost of employing these qualified designers. How much easier and quicker it would be if a designer created software and filled it with good designs that can be used by a layman like you and me. Not only easier and quicker, but with the FB Graphics... [...]
The latest post on ‘Mashable’ is titled “When Facebook Sends Visitors to News Sites, They Tend Not to Stay”. Kurt Wagner says, “Social media is great for finding unique content from sources you might not otherwise visit — but loyalty still matters in the news business. That’s according to new data from the Pew Research Journalism Project. Readers who visit a publication’s homepage spend nearly three times as long on the site as those who visit via Facebook or a web search, according to Pew’s data. Those loyal homepage users visit more than four times... [...]
The latest article on ‘Marketing Land’ is titled “Facebook Ready To Start Selling Video Ads On News Feeds”. Martin Beck says, “Facebook announced today that it will offer marketers the ability to buy video advertisements to run in users’ News Feeds. Facebook, which has been testing “Premium Video Ads” since December, said it will be limiting the program to a small group of advertisers and will be rolling it out slowly in the next several months. The video spots will be 15 seconds long and play automatically (and soundlessly) when Facebook users scroll through... [...]
The latest ‘Web Marketing Today’ blog post is titled “Guide to Facebook Insights for Local Businesses”. Kunle Campbell says, “Facebook Insights offers extensive data that reveals not only the performance of your business’s Facebook Page posts but also a deeper understanding your audience. In 2013, one of the most noticeable trends online was an increase in demand for accurate, detailed analysis of audience behavior and content performance. Facebook altered its Page Insights early in 2013 to give more information about the most crucial factors that affect business Pages, including how... [...]
In only 30 seconds you can create your fully customized Fan Page with Profile picture in a super-easy online graphic editor, FB Graphics Pro Generator. Ken Reno has just released his newest hosted software. This editor lets you build a new Fan Page from scratch in just a few minutes. With FB Graphics Pro Generator, you have full control over all of the text, the graphical style and even the icon that is displayed on your Facebook Fan Page. With this new editor, you can add an icon to your Fan Page to reveal a video, a PDF, a coupon and even a download. This mystery may increase the “like”... [...]
The latest post on ‘ReadWrite’ is titled “Why Users Aren’t Going To Revolt Against Facebook Video Ads”. Selena Larson says, “No, users aren’t going to abandon Facebook even though, as previously threatened, it’s going to start displaying intrusive video ads in your newsfeeds. Why? Because there’s never a user backlash to anything Facebook does. The company is rolling out the long-promised 15-second video advertisements it began testing in December to users across the Web and mobile. The company is partnering with select advertisers, and the promotions... [...]
The latest article on HubSpot blog is titled “7 Facebook Marketing “Tips” and “Tricks” That Don’t Actually Work”. Ginny Soskey says, “People will go to all sorts of lengths to get attention from a small subset of Facebook’s1.23 billion monthly active users. Sometimes it’s good — people focus on creating more compelling content or integrating Facebook with the rest of their marketing strategy. Though it takes more time, their Facebook Page grows steadily and actually delivers results. Other times people want to take the “easy”... [...]
Facebook is not only the world’s biggest social media platform, it is also the one with high “buying intent” among its members. 47% of its members say Facebook is where they turn when they want to make a buying decision. Add that to Facebook’s ad targeting features, and clearly, a marketer who wants to increase sales needs to engage constructively with the Facebook system. Ken Reno has just released a new wide-ranging training program for Facebook marketing that he calls Go Fast Facebook Marketing Videos. In it Reno dissects the Facebook marketing opportunities and shows... [...]
Jay Baer‘s latest ‘Convince & Convert’ blog post is titled “How to Identify Relevant Hashtags for Your Business″. Baer says, “Identifying the right hashtags is critical when it comes to social monitoring and engagement. This allows us to find the conversations where our target audience hangs out. By adding value to the conversation, we can start to build up a relationship that could possibly leads to a business transaction (or at the very least awareness). I have developed this three-step method using a few favorite Twitter tools – Twitonomy, Hashtagify.me, and RiteTag”. How... [...]