Martin Beck says, “U.S. adults will spend 21 minutes a day, 6% of their total time with digital media, on Facebook in 2014, but the social network pulls in 10% of U.S. digital advertising spending, according to figures released this week by eMarketer. That over-indexing stands in direct contrast to all other digital media that eMarketer tracks. For instance, daily time spent on digital devices makes up nearly half of major media consumption, yet only 30.5% of total major media ad spending is on digital channels. Video takes up 15.9% of users’ time and gets 11.7% of spending. Online radio... [...]

Jeff Rajeck says, “Marketing advice is often specific to a particular campaign, and difficult to apply generally. Here’s a list of things that all marketers can do to improve theirFacebook advertising. I love reading digital marketing success stories. They are great for getting to know what others in our industry are doing and for learning about the various platforms and how well they perform. But, I often find it difficult to use other peoples’ tactics with my own campaigns. Their use cases, target markets, and goals are typically quite industry specific and hard to translate to... [...]

Monica Montesa says, “If you were one of the brands that scrambled a few years ago to obtain the sacred Facebook “Like” from as many fans as possible, it’s okay. You weren’t the only one. At the time, it was the most valuable social currency around. But ask yourself this: Now that you have all of those followers on Facebook, what else are you doing to turn them into fully engaged customers? While social media is a great way to interact with customers on a personal level, you can also leverage the tool to build your email subscriber list”. Converting Facebook “Likes” Into Subscribers Aweber... [...]

Simon Penson says, “Social search has long been heralded as the “next big thing.” The opportunity to create the search engine for people is too enticing; the prize being held above all others in the race to build the next Google. Facebook is widely recognised as the only company other than the search giant itself capable of creating such a product, and it’s one of the key reasons behind its enormous  price-to-earnings ratio. Few are investing on the strength of the current format; instead they know that the data it has at its fingertips could be world-changing in terms of... [...]

Kurt Wagner says, “Facebook is asking users to provide more feedback on its ads, and the best way to make sure your voice is heard is to speak up — rarely. Confused? Here’s how it works: When users hide an ad from their News Feed, Facebook will now ask them why they’ve decided to hide that ad, and feedback from users whorarely provide it will be given the most weight, according to a company blog post. That means that if you rarely hide ads in News Feed, the one or two times you do will have a greater impact on what ads you’re shown in the future”. Want to Get Facebook’s Attention?... [...]

Stephanie Jones says, “You spend either a lot of effort or a decent chunk of money to get your social media marketing just right and that includes looking for new ways to reach your followers on social media. This has become increasingly difficult, especially on Facebook due to algorithm changes, and you may have seen your engagement drop. In an attempt to resuscitate your once vivacious Facebook page you may have even used click-baiting to build interest, as well as your following. Facebook announced last week that its going to hide posts it finds to be click-bait and posts that use links embedded... [...]

Martin Beck says, “Facebook announced today that it is simplifying the process for developers integrating apps into the social network. A blog post by software engineer Dmitry Soshnikov explained how it used to be: In the original app-creation flow, you had to find and download our latest SDKs, create a Facebook App ID, enable the platform you were building for, and then copy and paste certain information between our docs and your development environment — all while trying to read our documentation. We are always trying to improve the experience for developers, and having a quick start... [...]

Alisa Meredith says, “Facebook marketing. Once the wild west of free advertising, it’s now become a pay-to-play platform, but even as Facebook itself has grown up a little, the brands using it aren’t all following suit. Here are some of the ways we (still) see brands squandering their potential on Facebook. 1) With Big, Giant Meltdowns I’m so disappointed! The train wreck that was the Facebook page for Amy’s Baking Company of Scottsdale, Arizona is gone. You’ve probably heard the story, though. First the owners had a meltdown on Kitchen Nightmares. Then they insulted people left... [...]

Peter Kafka says, “Another installment from the “Facebook Giveth, Facebook Taketh Away” story that all Web publishers are following with intense interest: Below is a chart of Gawker’s U.S. traffic, courtesy of editor Max Read. That first peak, from June, was the site’s third-best month. The peak on the right, from August, indicates that this month will be Gawker’s second-best month. But since you’ve already read the first sentence of this post, you know what happened to create that giant traffic valley in July”. Why Building a Web Business Built on Facebook Is So Scary Re/code  [...]

Alisa Meredith says, “Facebook marketing. Once the wild west of free advertising, it’s now become a pay-to-play platform, but even as Facebook itself has grown up a little, the brands using it aren’t all following suit. Here are some of the ways we (still) see brands squandering their potential on Facebook. 1) With Big, Giant Meltdowns I’m so disappointed! The train wreck that was the Facebook page for Amy’s Baking Company of Scottsdale, Arizona is gone. You’ve probably heard the story, though. First the owners had a meltdown on Kitchen Nightmares. Then they insulted people left... [...]