Martin Beck says, “Touting its efforts to cut down on spam, Facebook revealed some of its fraud-fighting tactics today — including that it has won nearly $2 billion in legal judgements against spammers — and offered advice to businesses to avoid being fooled by fake-like scams. Fake likes are a particular target for Facebook, and much of the post by Facebook site integrity engineer Matt Jones focused on the company’s battle against them. Sold by so-called like farms that promise to deliver large numbers of likes to Pages, they are marketed to unwitting Page administrators trying to... [...]

Shelly Kramer says, “Facebook recently announced updates to business pages and added competitive intelligence analytics. And now, yet another round of changes focuses on cracking down on spam. I love the competitive intel feature, but I’ll admit, this is another change that makes me giddy. You know all those ploys by companies large and small that feature cute pictures of cats that say “If you like cats, like and share this” [stupid photo]? Well if that’s what you’re doing to game your Facebook page views and reach, cut it out. Facebook announced several improvements to the News Feed,... [...]

British marketer, Michael Chaney, has released two complimentary videos on how to market your products using Facebook. The videos introduce you to the promise and perils of Facebook marketing. They may whet your appetite once you see how profitable it can be. If so, he has prepared follow-on training that will get you well-prepared for using your Fan Pages, called Fan Page Money Method. This course goes into detail about how to find Facebook users who have money and want to spend their money on Facebook and how you can place your offer in front of the best prospects. In this training, Cheney shows... [...]

Ashwin Ramesh says, “As a local business owner, Facebook should be a key part of your promotion strategy. But there are definitely ways to get it wrong; before we go into how to build your Facebook fanbase, let’s discuss one of the most common Like-building mistakes: buying Facebook Likes. In a nutshell: not every action on Facebook is shown to everyone. EdgeRank determines how many people actually see your activity on their News Feeds; this is based on engagement. So suppose you have 50 organic likes and you bought 50 likes – anything you share on the page will only show up to a percentage... [...]

Todd Wasserman says, “Good news for advertisers, but maybe not-so-great news for users concerned about their personal data: Starting Monday, Facebook will use data it gleans from users for its new ad network, Atlas, which it will serve up ads on non-Facebook sites based on what Facebook knows about you. Atlas is a former Microsoft property that Facebook bought last year for around $100 millionthat Facebook has now rebuilt from the ground up. Atlas is distinct from Audience Network, a mobile ad network Facebook introduced in April that was aimed at app developers”. Facebook Ads Will Follow... [...]

Selena Larson says, “The news business is increasingly dependent on social media to reach an audience, and it’s changed a great deal as a result—not always in good ways, either. That’s what led the Pew Research Center to take a deeper look at how social platforms shape the way people get their news. To no one’s big surprise, Facebook is the big kahuna for driving traffic to news sites. According to the Pew study, almost half of U.S. adults that use Facebook—that is, roughly 30% of the general population—also find news there”. Facebook Delivers News To 30% Of U.S.... [...]

If people actually pay attention to what you post on Facebook, it can be a good marketing platform. But Facebook is such a busy place, your content really has to stand out to win a following. if you don’t get these audience attention deficit issues resolved, you’re not going to move your business forward and your frustration will grow. But there is content that does consistently get attention on Facebook. Funny or thought-provoking pictures catch the eye, especially if they also have a quotation to match printed on them. If you make these captioned pictures related to your niche, you have a... [...]

Ginny Marvin says, “Despite relatively small budget allocations, cross-channel retargeting has become a nearly ubiquitous tactic among marketers. In a new survey by Marin Software, just 12 percent of marketers said they were not currently using retargeting in their mix. Over half those said they plan to start retargeting within the next 12 months. In addition to usage trends, Marin also looked at the effect on performance when retargeting across channels among the 233 marketers surveyed”. CTRs 2X Higher When Retargeting On Facebook And The Web, Than Web Alone Marketing Land  [...]

Greg Sterling says, “According to the Wall Street Journal, Facebook will roll out its web-wide, cross-platform ad network challenge to the Google Display Network next week. We initially wrote about this last month. Based on the company’s Atlas acquisition from Microsoft, “it promises to help marketers understand which Facebook users have seen, interacted with or acted upon ads that appear both on Facebook’s services and on third-party websites and apps.” The new network will also be a “demand side platform” permitting dynamic bidding for impressions on third party sites. Given... [...]

Tamara Littleton says, “Scaling a successful social media brand campaign to reach (and be relevant to) millions of people across the world is no mean feat. A truly international campaign will be relevant across different countries, cultures, languages and timezones. The campaign might have a great creative idea at its heart, but the structure, process, management and team behind the implementation of that idea are what will define its success”. Four secrets of successful global social media brand campaigns ‘Econsultancy’ Blog  [...]