Marketing Land’s Ginny Marving has posted an article on how YouTube has quietly paused search ads to implement brand safety measures. This action comes into effect after YouTube’s decision to implement additional brand safety measures after some US and UK advertisers pulled campaigns due to reports by The Times of ads appearing on extremist and objectionable content. Marvin says, “This change only affects the discovery ads that appear in the search results on YouTube. Discovery ads can still appear on video partner sites in the Display Network. They are also still showing... [...]

John Gibb just launched the second generation of his software tool that may be the best viral traffic and engagement finder on the market. Vyco Pro will allow you to find the current viral content from: 1. Facebook, 2. YouTube, 3. Vimeo and 4. Daily Motion And it’s so easy to use. All it takes is a few clicks. Once you have found this content that is going viral, you can re-use it to grow your fanbases, your retargeting lists and you ad reach. Gibb says all you need to do is follow his proven strategies and tactics. When you do, Vyco Pro will let you: ● Make simple micro viral campaigns... [...]

Annie Pilon says, “Video marketing has become increasingly important for businesses of all sizes. And YouTube is one of the most popular platforms for posting and sharing those videos. If you have a YouTube channel for your small business, or are thinking of starting one, here are 20 ideas for types of content you can post. Video Ideas for YouTube Product Spotlights If your business is a product-based one, you can use YouTube as a platform for highlighting specific products, as Guitar Center does here. Product Announcements Then when your business comes out with new products, you can create... [...]

Cara McGoogan says, “YouTube is cracking down on users that post extremist and pirated videos by cutting off adverts for accounts with under 10,000 viewers. The Google-owned video website will block advertising from appearing on channels that have not reached the threshold, in an attempt to stop people profiting from stolen and inappropriate content. It comes after major brands pulled business from YouTube over fears they were funding terrorism and illegal activity due to Google’s failure to police its videos. The British Government as well as Tesco, Royal Bank of Scotland and McDonald’s... [...]

Patrick Kulp says, “Google has apologized repeatedly to outraged British brands and government groups that found their ads surfacing on hateful YouTube videos.better. The company announced a host of changes to its advertising systems on Tuesday meant to give brands more control over where their ads appear. The move comes after the Times of London set off a firestorm with reports that major advertisers were being featured alongside terrorist sympathizers, Nazis and other extremists on YouTube. Several big brands have pulled their ads from the platform in response over the past few days, and... [...]

Patricio Robles says, “YouTube is removing 30-second unskippable ads and in their place it will push a six-second format it calls Bumper ads. Introduced last April, YouTube calls Bumper ads “little haikus of video ads” and says that they “are ideal for driving incremental reach and frequency, especially on mobile, where ‘snackable videos’ perform well.” But can brands really do a whole lot in just six seconds? In an effort to prove that they can, the Google-owned company recently asked some agencies to turn a number of famous books, including Romeo and... [...]

Lindsay Kolowich says, “When people talk about today’s most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don’t be fooled: YouTube has a lot going for it. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage. It’s also the second biggest search engine behind its parent company, Google. And there are a ton of cool things you can do with YouTube that you might not know about, whether you use YouTube to... [...]

Anna Johansson says, “The convenience and far reach of the internet has given millions of people the ability to make a living by monetizing just about any skill, talent or opportunity. But, as is the case with any moneymaking venture, a lot of misconceptions surround certain strategies. Think: YouTube. Specifically, you’ll consistently see that platform’s name rise to the top in articles about making money from home. Yet, while you can certainly make money with YouTube, that objective is not usually achieved in the traditional manner everyone wants you to believe. In fact, to... [...]

Nikki Gilliland says, “A new report by Hitwise has highlighted how travellers are increasingly searching for videos related to adventure destinations on social media. For travel brands, this means greater opportunity to engage and capture consumer interest. Here are some key insights from the research, along with a few examples of brands driving sales through adventure-driven video content. Emerging destinations on YouTube According to Hitwise, search interest for destinations associated with adventure has grown rapidly across social and video platforms of late, with YouTube in particular... [...]

Sophia Bernazzani says, “Before the internet was more widely available, your business may have relied on printed directories, such as the Yellow Pages, to be found and discovered by new customers. The greatest likelihood someone would call you over your competitors was if you paid for larger print ad placements, or if your brand’s name started with one of the first letters of the alphabet. Thanks to the internet, it’s easier for prospects and leads to find businesses by simply conducting a search or checking out social media. In fact, 81% of shoppers conduct online research... [...]