If you use video for strengthening your marketers, you should be well aware about the View Through Rate (VTR) which is calculated by dividing the number of completed views on a skippable ad by the number of its initial impressions. Business.com writer Rich Dress has shared an article advising marketers to consider YouTube VTR seriously to improve the performance of their video ad campaigns. Focusing on the the most common measurement for YouTube ad success, Dress says, “The metrics commonly measured to understand the success of an ad campaign are the click-through rate, and impressions.... [...]
Archive for the 'YouTube Marketing' Category
YouTube has announced detailed guidelines for the content that is eligible for ads. The video network has taken tough steps against hateful content, inappropriate use of family entertainment characters and incendiary and demanding content. To help content developers come out with right video content, the company has launched New Creator Academy course. Ariel Bardin says, “Keep in mind that even if your video is approved for ads, what’s right for one brand may not be right for another. A home cleaning brand and a beer brand will likely choose to target very different audiences. Today, we’re... [...]
According to a recent Google report, 70% advertisers said that YouTube bumper ads helped them increase their brand awareness. It means that creating creative bumper ads can help marketers to gain better momentum on YouTube. Econsultancy’s Nikki Gilliland has shared useful tips on creating effective bumper ads. Gilliland says, “Instead of saying everything in 30 seconds, bumper ads can allow brands to piece together a story over a period of time – the only difference being a series of separate ads as opposed to a single one. In fact, this approach could be why bumper ads are more effective... [...]
Marketing Land’s Ginny Marving has posted an article on how YouTube has quietly paused search ads to implement brand safety measures. This action comes into effect after YouTube’s decision to implement additional brand safety measures after some US and UK advertisers pulled campaigns due to reports by The Times of ads appearing on extremist and objectionable content. Marvin says, “This change only affects the discovery ads that appear in the search results on YouTube. Discovery ads can still appear on video partner sites in the Display Network. They are also still showing... [...]
John Gibb just launched the second generation of his software tool that may be the best viral traffic and engagement finder on the market. Vyco Pro will allow you to find the current viral content from: 1. Facebook, 2. YouTube, 3. Vimeo and 4. Daily Motion And it’s so easy to use. All it takes is a few clicks. Once you have found this content that is going viral, you can re-use it to grow your fanbases, your retargeting lists and you ad reach. Gibb says all you need to do is follow his proven strategies and tactics. When you do, Vyco Pro will let you: ● Make simple micro viral campaigns... [...]
Annie Pilon says, “Video marketing has become increasingly important for businesses of all sizes. And YouTube is one of the most popular platforms for posting and sharing those videos. If you have a YouTube channel for your small business, or are thinking of starting one, here are 20 ideas for types of content you can post. Video Ideas for YouTube Product Spotlights If your business is a product-based one, you can use YouTube as a platform for highlighting specific products, as Guitar Center does here. Product Announcements Then when your business comes out with new products, you can create... [...]
Cara McGoogan says, “YouTube is cracking down on users that post extremist and pirated videos by cutting off adverts for accounts with under 10,000 viewers. The Google-owned video website will block advertising from appearing on channels that have not reached the threshold, in an attempt to stop people profiting from stolen and inappropriate content. It comes after major brands pulled business from YouTube over fears they were funding terrorism and illegal activity due to Google’s failure to police its videos. The British Government as well as Tesco, Royal Bank of Scotland and McDonald’s... [...]
Patrick Kulp says, “Google has apologized repeatedly to outraged British brands and government groups that found their ads surfacing on hateful YouTube videos.better. The company announced a host of changes to its advertising systems on Tuesday meant to give brands more control over where their ads appear. The move comes after the Times of London set off a firestorm with reports that major advertisers were being featured alongside terrorist sympathizers, Nazis and other extremists on YouTube. Several big brands have pulled their ads from the platform in response over the past few days, and... [...]
Patricio Robles says, “YouTube is removing 30-second unskippable ads and in their place it will push a six-second format it calls Bumper ads. Introduced last April, YouTube calls Bumper ads “little haikus of video ads” and says that they “are ideal for driving incremental reach and frequency, especially on mobile, where ‘snackable videos’ perform well.” But can brands really do a whole lot in just six seconds? In an effort to prove that they can, the Google-owned company recently asked some agencies to turn a number of famous books, including Romeo and... [...]
Lindsay Kolowich says, “When people talk about today’s most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. But don’t be fooled: YouTube has a lot going for it. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage. It’s also the second biggest search engine behind its parent company, Google. And there are a ton of cool things you can do with YouTube that you might not know about, whether you use YouTube to... [...]